Kick Ass Social Commerce for Small Business: It's not About Likes, It's About Sales

242 views
184 views

Published on

You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.

Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore. In this session, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.

What you will learn:
--How to create a social marketing business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire.
--The importance of crafting messages for individual consumers and sharing them in real time to engage and convert.
--Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites.
--Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts
--How to building a thriving social based marketing strategy and keeping it vibrant and growing

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
242
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kick Ass Social Commerce for Small Business: It's not About Likes, It's About Sales

  1. 1. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Kick Ass Social Commerce How to Engage, Grow and Wow Your Fans by: John Lawson
 @ColderICE
 CEO of ColderICE Media 
 Author: Kick Ass Social Commerce for E-preneurs

  2. 2. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  3. 3. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com My NEW Book Available wherever books are sold
  4. 4. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  5. 5. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  6. 6. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com 1,300,000,000+ Users Worldwide Facebook is the largest social network by far. More than 4x the size of the #2 network (Google+). 170,000,000+ in the US alone.
  7. 7. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com 747,000,000 - Daily Active Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
  8. 8. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com 20 - The Number of Minutes per Visit Use this slide to make a key point such as presenting a mission statement or providing a break between sections.
  9. 9. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com 45 - The Percentage of Seniors 45% of seniors over the age of 65 use Facebook and 66% of millennials are users of Facebook
  10. 10. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com 147 - The Avg. Number of Friends On average each Facebook user has 147 friends in their network.
  11. 11. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc How we are adopting to new technologies Social Adoption Curve Innovators Early Adopters Early Majority Late Majority Laggards TheChasm Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.
  12. 12. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc How we are adopting to new technologies Social Adoption Curve Innovators Early Adopters Early Majority Late Majority Laggards TheChasm Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix. Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet
  13. 13. © 2013 ColderICE, LLc We are past the point where brands need “presence” on every new social network. Successful marketing has always been based on picking a few focused areas to invest time and money, and social should be no different. Pinterest is for women who are interested in: Food, Fashion, Fitness, Beauty, Décor, Crafts, Babies, Kids, Pets and Travel. !13
  14. 14. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc How we are adopting to new technologies Social Adoption Curve Innovators Early Adopters Early Majority Late Majority Laggards TheChasm Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix. Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!
  15. 15. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc How we are adopting to new technologies Social Adoption Curve Innovators Early Adopters Early Majority Late Majority Laggards TheChasm Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix. Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE! Late Market Late to the market with a thought that they can follow the crowd, but the crowd may already be gone
  16. 16. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  17. 17. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc What is driving social’s importance The Social Commerce Factor eCommerce Social Mobile Global ‣ Mobile is rapidly becoming an extension of the customer experience ‣ New countries and regions are in hyper growth. New untaped sales channels can spur growth ‣ Marketplaces like Ebay and Amazon help your product expand. ‣ Social covers the communication and technology for small business budgets Access Everywhere
  18. 18. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  19. 19. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  20. 20. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  21. 21. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  22. 22. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  23. 23. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Welcome'to' Fantasy'Island' 8
  24. 24. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com 6
  25. 25. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  26. 26. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  27. 27. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  28. 28. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  29. 29. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com the foundation
  30. 30. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com The Edge Rank Formula Close to the Edge
  31. 31. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge Time Decay As an Edge gets older is becomes “old news” 1 3 Weight Each “type” of Edge carries a different weight 2 The Edge Rank Formula
  32. 32. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge Time Decay As an Edge gets older is becomes “old news” 1 3 Weight Each “type” of Edge carries a different weight 2 The Edge Rank Formula
  33. 33. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge 1
  34. 34. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge 1
  35. 35. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge 1 Your Fan’s Action Lower Secondary Highest Rank Their Friend’s Action Friend of a Friend’s Action
  36. 36. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com smaller User Affinity Score How “connected” a particular user is to the Edge 1
  37. 37. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com We are Family… User Affinity Score How “connected” a particular user is to the Edge 1
  38. 38. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Duh, we know… User Affinity Score How “connected” a particular user is to the Edge 1
  39. 39. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge Time Decay As an Edge gets older is becomes “old news” 1 3 Weight Each “type” of Edge carries a different weight 2 The Edge Rank Formula
  40. 40. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Video Lower Secondary Highest Rank Photos Text Weight Each “type” of Edge carries a different weight 2 Note: Could vary by user, mix it up…
  41. 41. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Comments Lower Secondary Highest Rank Likes Clicks Weight Each “type” of Edge carries a different weight 2
  42. 42. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Comments Lower Secondary Highest Rank Likes Clicks Weight Each “type” of Edge carries a different weight 2 Share It !!!
  43. 43. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com User Affinity Score How “connected” a particular user is to the Edge Time Decay As an Edge gets older is becomes “old news” 1 3 Weight Each “type” of Edge carries a different weight 2 The Edge Rank Formula
  44. 44. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Time Decay As an Edge gets older is becomes “old news” 3 • Time since posted
 • How long since user last log-in
 • Frequency of user log in
 • Still a “black box”
  45. 45. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  46. 46. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Commerce Has Always Been Social
  47. 47. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com • Orphaned at the age of 7 • Married at 14 • Had first child at 17 • Widowed at 20 • Was losing her hair Sarah Breedlove
  48. 48. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Mixed in her Bath tub The Product
  49. 49. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com •Sold door to door •Giving free demonstrations The Economy of FREE
  50. 50. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  51. 51. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com The Social Network
  52. 52. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com • Employed 3,000 • First Female U.S. self-made millionaire • Copied by Tupperware, Avon & others
  53. 53. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com A Few Tactics for ya
  54. 54. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  55. 55. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  56. 56. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Perception Is Important…
  57. 57. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Google Trends google.com/trends
  58. 58. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Twitter Trends
  59. 59. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Twitter Trends
  60. 60. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Facebook Trends
  61. 61. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  62. 62. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Brand, brand, brand!
  63. 63. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com #HashTags
  64. 64. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com #HashTags
  65. 65. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Memejacking
  66. 66. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com memegenerator.net
  67. 67. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  68. 68. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  69. 69. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  70. 70. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  71. 71. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com CopyShare for BEST Results
  72. 72. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com The Social Commerce Factor If It Don’t Make $$$
 It Don’t Make Sense
  73. 73. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  74. 74. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Follow, follow, follow
  75. 75. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Follow, follow, follow
  76. 76. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Optimize
  77. 77. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com AddShoppers.com
  78. 78. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Tick-Tock Check?!?
  79. 79. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc You$Should$Be$on$TVA"ColderICE"Case"Study
  80. 80. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc@ #YMS2012!80 YouTube • Top ranking SEO" • Most shared content on the web" • Mobile ready" • Easy K.I.S.S. 45
  81. 81. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc
  82. 82. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc
  83. 83. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc
  84. 84. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc
  85. 85. john@colderice.com © 2013 ColderICE, LLcjohn@colderice.com © 2013 ColderICE, LLc !85
  86. 86. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  87. 87. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  88. 88. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
  89. 89. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Opportunity$is$NOT$Stolen It$is$TAKEN
  90. 90. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Do You Get IT?!?
  91. 91. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Give me some!
  92. 92. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Join over 2,700 ecommerce 
 professionals FREE on 
 
 TheEcommerceGroup.org
  93. 93. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com Get a Signed Copy HERE Today!!!
 bit.ly/KickAssSocialBook

×