How To Pick An Ecommerce PlatformInternet Merchants AssociationLas Vegas, NevadaMarch 26, 2012
History• Based in San Diego, California• Founded in 1995• Data Centers in California, Florida and Georgia• Focus on scalab...
Part 1 – The Ecommerce UniverseSlide 3
A Growing US Market (+12% in 2011) of $218 Billion                         US Online Retail Forecast                      ...
Mobile Commerce Fastest Growing Segment (+50% in 2011)                                                               $31  ...
Ecommerce Software Investment Remains Strong                                We already have a                             ...
Types of Ecommerce Platforms• SaaS/Hosted          • Multi-Tenant (Yahoo, ProStores, Amazon Webstores)          • Silo (Mi...
Cost of Development• Small/Home Business Software as a Service   • Do It Yourself Template Driven – 40 to 80 Hours   • Do ...
Template SiteSlide 9
Custom SiteSlide 10
Most Expensive Site Of All TimeSlide 11
Cost to Operate (Beware of Hidden Costs) • Hosting    • Flat Monthly Fee ($30 - $500)    • Percentage of Sales (.5 – 30%) ...
Part 2 – Your Business NeedsSlide 13
What Are You Selling Online? • Digital Goods    • Downloadable Software    • Music    • Video Content    • Games • Physica...
Fulfillment • Shipping Fees/Logistics           • What Will It Cost To Pick/Pack/Ship?           • How Will You Charge You...
Marketing – Do You Have A Built In Audience? • Your Own Brand    • You Don’t Have To Be A Household Name • Media Exposure ...
Your Own BrandSlide 17
Media ExposureSlide 18
Distribution ChannelsSlide 19
Marketing – In Demand With No Exposure?• You have a great price on highly sought after product• You have an exclusive on h...
Marketing – In Demand With No Exposure?Slide 21
Marketing – In Demand With No Exposure?Slide 22
Marketing – Does Your Product Need To Be “Discovered”? • Etsy • Online Communities • Groupon • eBay • AmazonSlide 23
www.etsy.comSlide 24
Deals SitesSlide 25
How Will You Know You’re Succeeding? • Analytics    • Google Analytics    • KISS Metrics    • Crazy Egg • Reporting    • P...
Google AnalyticsSlide 27
Platform ReportingSlide 28
Part 3 – Aligning Your Needs With The MarketSlide 29
What Do I Do Now? • Pick A Platform That Matches Your Needs • Calculate Total Cost Of Ownership • Understand Your Ongoing ...
Ecommerce Marketplace                                                                          Websphere                  ...
Thank You Contact Information:                      (800) 608-MIVA                   www.mivamerchant.com                 ...
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How to pick an ecommerce platform

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How To Pick An Ecommerce Platform

Thinking about expanding your business to capture more sales on the web? Building or redesigning a site is painless if you know what to look for when choosing a shopping cart and host for your ecommerce site. Join Rick Wilson, President of Miva Merchant as he shares the inside info on what you need to know about choosing a shopping cart and host for your site.

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How to pick an ecommerce platform

  1. 1. How To Pick An Ecommerce PlatformInternet Merchants AssociationLas Vegas, NevadaMarch 26, 2012
  2. 2. History• Based in San Diego, California• Founded in 1995• Data Centers in California, Florida and Georgia• Focus on scalability, rapid deployment and ease of useSlide 2
  3. 3. Part 1 – The Ecommerce UniverseSlide 3
  4. 4. A Growing US Market (+12% in 2011) of $218 Billion US Online Retail Forecast $279 $259 $240 $218 $197 $176 (in billions) $157 2009 2010 2011 2012 2013 2014 2015 Revenue $157 $176 $197 $218 $240 $259 $279 % Change 11% 13% 12% 10% 10% 8% 8%Slide 4
  5. 5. Mobile Commerce Fastest Growing Segment (+50% in 2011) $31 $25 (in billions) $19 $14 $10 $6 $3 2010 2011 2012 2013 2014 2015 2016 Revenue $3 $6 $10 $14 $19 $25 $31 % of Ecommerce 1% 2% 3% 4% 5% 6% 7%Slide 5
  6. 6. Ecommerce Software Investment Remains Strong We already have a project underway 11% In the next 36 months 4% In the next 24 months 6% In the next 18 months We are not planning to 6% replatform in the foreseeable future 52% In the next 12 months 21% • Forrester B2C Ecommerce Platform Wave Report Q4 2010 • Base: 291 US online retail professionalsSlide 6
  7. 7. Types of Ecommerce Platforms• SaaS/Hosted • Multi-Tenant (Yahoo, ProStores, Amazon Webstores) • Silo (Miva Merchant, Pinnacle Cart)• Distributed/Downloaded • Open Source (OS Commerce, ZenCart, Magento) • SMB (WordPress Carts) • Enterprise (Oracle ATG, IBM WebSphere)Slide 7
  8. 8. Cost of Development• Small/Home Business Software as a Service • Do It Yourself Template Driven – 40 to 80 Hours • Do It For You Template Driven - $500 - $2,500• Open Source • Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours • Do It For You Template Driven - $5,000 - $10,000• Enterprise • Licensing Begins Around $20,000/year • Total Packages $50,000 - $2,000,000Slide 8
  9. 9. Template SiteSlide 9
  10. 10. Custom SiteSlide 10
  11. 11. Most Expensive Site Of All TimeSlide 11
  12. 12. Cost to Operate (Beware of Hidden Costs) • Hosting • Flat Monthly Fee ($30 - $500) • Percentage of Sales (.5 – 30%) • PCI/Regulatory • Merchant Banks PCI Fees • Automation/Maintenance • How Much Human Time Does It Actually Take?Slide 12
  13. 13. Part 2 – Your Business NeedsSlide 13
  14. 14. What Are You Selling Online? • Digital Goods • Downloadable Software • Music • Video Content • Games • Physical Goods • Are you shipping directly? • Are you using a fulfillment center?Slide 14
  15. 15. Fulfillment • Shipping Fees/Logistics • What Will It Cost To Pick/Pack/Ship? • How Will You Charge Your Customer? • Secure Downloads • Preventing Piracy • Keeping Track Of Usage • Digital Rights ManagementSlide 15
  16. 16. Marketing – Do You Have A Built In Audience? • Your Own Brand • You Don’t Have To Be A Household Name • Media Exposure • Today Show • Good Morning America • QVC/HSN • Distribution Channels • Traditional Retail • OEM PartnershipsSlide 16
  17. 17. Your Own BrandSlide 17
  18. 18. Media ExposureSlide 18
  19. 19. Distribution ChannelsSlide 19
  20. 20. Marketing – In Demand With No Exposure?• You have a great price on highly sought after product• You have an exclusive on highly sought after productSlide 20
  21. 21. Marketing – In Demand With No Exposure?Slide 21
  22. 22. Marketing – In Demand With No Exposure?Slide 22
  23. 23. Marketing – Does Your Product Need To Be “Discovered”? • Etsy • Online Communities • Groupon • eBay • AmazonSlide 23
  24. 24. www.etsy.comSlide 24
  25. 25. Deals SitesSlide 25
  26. 26. How Will You Know You’re Succeeding? • Analytics • Google Analytics • KISS Metrics • Crazy Egg • Reporting • Platform Reporting • QuickBooks/Accounting SystemSlide 26
  27. 27. Google AnalyticsSlide 27
  28. 28. Platform ReportingSlide 28
  29. 29. Part 3 – Aligning Your Needs With The MarketSlide 29
  30. 30. What Do I Do Now? • Pick A Platform That Matches Your Needs • Calculate Total Cost Of Ownership • Understand Your Ongoing Maintenance/Development Costs • If You’re Small – Get Started NowSlide 30
  31. 31. Ecommerce Marketplace Websphere ATG completeness of functionality NetSuite MIVA MERCHANT Magento Volusion Shopify Yahoo Store Amazon Ebay Paypal pricingSlide 31
  32. 32. Thank You Contact Information: (800) 608-MIVA www.mivamerchant.com Rick Wilson rwilson@mivamerchant.comSlide 32
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