Comparison       Shopping Engines Advanced                IMA Las Vegas | August 14, 2012Ryan Douglas - Product Manager, S...
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Investing in Your Product Data                                 5
•           “           ”    •        •                   …    •                    ’    •    •           –        ••    •...
•       “   ”    •    •••    ••    •    •               “   ”•                ’
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All About Google Shopping               –                            12
•       –    ••••
How to Pay to Play, Profitably                                 17
1. Set Budgets –    • Prevent ad spend from running away    uncontrollably.    • Start w/ small budgets and increase them ...
1. Filter out Poor Performers –    • Review reporting tools to find low ROI products    • Remove them to re-allocate budge...
Use SingleFeed Reports to track SKU-level conversion.• One-click SKU-suppression rules and filters for poor performing pro...
• Conversion tracking per CSE – very helpful!• Use your own Analytics – Google Analytics (free)• Monitor closely and regul...
••   ’•   “   ”•   ’••
Contact Info24
Comparison Search Engines Advanced: More Tips for Experienced Online Sellers
Comparison Search Engines Advanced: More Tips for Experienced Online Sellers
Comparison Search Engines Advanced: More Tips for Experienced Online Sellers
Comparison Search Engines Advanced: More Tips for Experienced Online Sellers
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Comparison Search Engines Advanced: More Tips for Experienced Online Sellers

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If you have experience with submitting your products to Google Products, Nextag or any of the other comparison shopping engines, then you're ready to attend this advanced session with Ryan Douglas of SingleFeed. Ryan will show you some intermediate and advanced level techniques to getting your product indexed on the comparison shopping engines.

Published in: Business, Technology
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Comparison Search Engines Advanced: More Tips for Experienced Online Sellers

  1. 1. Comparison Shopping Engines Advanced IMA Las Vegas | August 14, 2012Ryan Douglas - Product Manager, SingleFeed 1
  2. 2. •••••
  3. 3. •• – •• – ••
  4. 4. ••• –•• –
  5. 5. Investing in Your Product Data 5
  6. 6. • “ ” • • … • ’ • • – •• •• • •
  7. 7. • “ ” • ••• •• • • “ ”• ’
  8. 8. •••••• •
  9. 9.
  10. 10. ”’ ’
  11. 11. •••••• ’
  12. 12. All About Google Shopping – 12
  13. 13. • – ••••
  14. 14. How to Pay to Play, Profitably 17
  15. 15. 1. Set Budgets – • Prevent ad spend from running away uncontrollably. • Start w/ small budgets and increase them to avoid overspend.2. Bid 1-10 cents higher than default – • Bids are set at a default amount by the category (set by the CSE) • Bid up slightly to jump above other sellers who are bidding the default rate
  16. 16. 1. Filter out Poor Performers – • Review reporting tools to find low ROI products • Remove them to re-allocate budget to better performing products • SingleFeed has automated tools for this2. Filter out Select Products – • By brand/mfr, category, product margin, etc • Send 100% of products to free/flat rate CSEs, cut back on paid CSEs
  17. 17. Use SingleFeed Reports to track SKU-level conversion.• One-click SKU-suppression rules and filters for poor performing products.• Compare click and conversion trends for multiple products, side-by-side.• See “spark-line” trends for top products.• Export functionality to further slice and dice your data.• Track Conversions & Revenue, not available within all CSE reports
  18. 18. • Conversion tracking per CSE – very helpful!• Use your own Analytics – Google Analytics (free)• Monitor closely and regularly• Don’t “set it and forget it”• Watch your Metrics • Develop targets – set goals that are realistic • Measure against other channels – SEM/SEO/etc• Each CSE behaves differently – don’t treat them thesame• Determine profitability for your products
  19. 19. •• ’• “ ”• ’••
  20. 20. Contact Info24
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