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7 must haves for your ecommerce store
 

7 must haves for your ecommerce store

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When you are building or redesigning an e-commerce web site, there is so much to consider. From datafeeds to automation, email marketing to shipping, today’s web stores need the latest and greatest ...

When you are building or redesigning an e-commerce web site, there is so much to consider. From datafeeds to automation, email marketing to shipping, today’s web stores need the latest and greatest in features to propel their growth. Learn what you can add to your site to make it the best for both you and your buyers.

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    7 must haves for your ecommerce store 7 must haves for your ecommerce store Presentation Transcript

    • 7 Must Haves for Your Ecommerce Store
      Alex Hackbart
      Miva Merchant
    • 7 Must Haves for Your Ecommerce Website
      Analytics
      Good Product Photos & Descriptions
      Professional Design
      Blog
      Email Marketing
      Good Usability/Optimized Checkout
      Social Media
    • 1. Analytics
      “A website without analytics is just a hobby.”
      “If you can’t see out of your windshield,
      how do you know where you’re going?”
    • 1. Analytics – Purpose
      Analyze Customer Entry/Exit Points
      Customer Habits
      Paths They Take to Checkout
      Drop-off Pages/Funnel
      Learn How Users Interact With Different Elements on the Page
      Conversion Rate Optimization
    • 1. Analytics – Google Analytics
      Unique Visitors
      Track Custom Goals
      Traffic Sources
      Ecommerce Sales
      Keywords Used in Search
      Top Pages
      Goal Funnel Visualization
    • 1. Analytics – Google Analytics
    • 1. Analytics – Crazy Egg
      Heat Map Visualization
      Track User Clicks Anywhere
      Easily Find Distractions or Wasted Clicks
      Easiest Data Visualization
      $9/month Plan
      30 Day Money Back Guarantee
    • 1. Analytics – Crazy Egg
    • 1. Analytics – KISS Insights
      Real Answers from Real Customers
      Real-time Feedback
      Answers to Questions Data Can’t Answer
      High Response Rate
      Custom Messages & Timing
      Free Plan (with branding)
    • 2. Quality Product Photos & Descriptions
      Users Know Exactly What They’re Purchasing
      Establish Trust With Customersby Looking Professional & Knowledgeable
      Good for SEO
      Answer Questions Customers Have About the Product Before They’re Lost
    • 2. Quality Product Photos
      Not Good:
    • 2. Quality Product Photos
      Good:
    • 2. Quality Descriptions
      Not Good:
    • 2. Quality Descriptions
      Good:
    • 3. Professional Design
      Instill Trust
      Look Established & Professional
      First Impressions Are Important!
    • 3. Professional Design
    • 3. Professional Design
    • 3. Professional Design
    • 3. Professional Design
    • 3. Professional Design
    • 4. Blog
      Great for SEO
      Consistently Adding Fresh Content
      Become an Authority in Your Field
      Gain Links
      Connect with Customers via Comments
    • 4. Blog
    • 4. Blog
    • 5. Email Marketing
      Stay Connected with Past/Potential Customers
      Provide Valuable Content Relevant to Your Industry
      Develop a Trustworthy Relationship with Customers by Providing Valuable Information
      Promote to Past Customers for a Higher Return Rate
    • 5. Email Marketing
    • 5. Email Marketing
    • 5. Email Marketing
    • 6. Good Usability/Optimized Checkout
      Remove Unnecessary Steps
      Remove Distractions
      Only Ask for as Much Information as Needed
      Always Have a Clear Callto Action
    • 6. Good Usability/Optimized Checkout
    • 6. Good Usability/Optimized Checkout
    • 6. Good Usability/Optimized Checkout
      Bad Checkout Practices
      Prompting Users to Login
      Forcing Users to Register
      Too Many External Links
      Asking for Too Much Information
      Too Many Required Fields
    • 7. Establish a Social Presence
      Connect With Customers or Potential Customers
      Establish Yourself as an Expert in the Field
      If You’re Helpful, You’ll End Up With the Sale
    • 7. Establish a Social Presence
      Facebook
      Create a Company Page
      Ask Friends to Become a Fan
      Add “Like” Links to Your Site
      Run Contests
      Connect With Fans/Customers
    • 7. Establish a Social Presence
      Twitter
      Create a Company Page
      Search for Relevant People
      Engage in Conversations with People Who Talk About Related Subjects
      Don’t Give Up!
    • 7 Must Haves for Your Ecommerce Website
      Analytics
      Good Product Photos & Descriptions
      Professional Design
      Blog
      Email Marketing
      Good Usability/Optimized Checkout
      Social Media