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10 Things Every Online Merchant Must Do

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Rick Wilson of MIVAMerchant.com gave this presentation to the attendees of the ASD educational sessions on August 9, 2010. His session was done in conjunction with the Internet Merchants Association ...

Rick Wilson of MIVAMerchant.com gave this presentation to the attendees of the ASD educational sessions on August 9, 2010. His session was done in conjunction with the Internet Merchants Association education program.

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10 Things Every Online Merchant Must Do Presentation Transcript

  • 1. 10 Things Every Online Merchant Must Do! Rick Wilson President/COO Miva Merchant
  • 2. 10 Things Every Online Merchant Must Do! • KWMYSS (Know What Makes You So Special) • Setup Google Analytics (And Use It) • Build, Convey and Create TRUST • PROMOTE, PROMOTE, PROMOTE • Make It Easy To Buy • Make It Convenient To Buy • Focus On What Actually Sells • OPTIMIZE, OPTIMIZE, OPTIMIZE • Be Social • KEEP IT SIMPLE!
  • 3. KWMYSS (Know What Makes You So Special) • If I Want To Buy Anything I'll Go To Amazon • When I Want To Buy Something Special, I Seek Out A Specialized Merchant • What Is Your Specialty?
  • 4. KWMYSS (Know What Makes You So Special)
  • 5. Setup Google Analytics (And Use It) • Answers Who/What/Where/When/Why/ How • Tells You What Your Customers Are Doing • Calculate Your Conversion Rate • Find What Works • Find What Fails
  • 6. Setup Google Analytics (And Use It)
  • 7. Build, Convey and Create TRUST • When You Sell Online You Have 2 Choices: • Build A Trust Premium • Sell At A Risk Discount • Ways To Build Trust: • Make It Easy To Contact You (Phone Too) • Display Trust Seals • Have A Simple Yet Professional Design
  • 8. Build, Convey and Create TRUST
  • 9. Build, Convey and Create TRUST
  • 10. PROMOTE, PROMOTE, PROMOTE • Selling Online Is NOT The Field Of Dreams • Google AdWords Is Not A Sufficient Strategy • If You Find Your Customers, You Make It Easy For Them To Find You • There's A Number Of Cheap Ways To Get The Word Out, Just Be Creative
  • 11. PROMOTE, PROMOTE, PROMOTE
  • 12. Make It Easy To Buy • People Shop Online For Convenience • People Don't Want A Treasure Hunt • Test Your Checkout Process • Fix It • Test Your Checkout Process Again • Fix It Again
  • 13. Make It Easy To Buy
  • 14. Make It Convenient To Buy • People Shop Online For Convenience • I'll Say It Again • Let Your Customers Pay Their Way • Use "Alternative Payment Options" - PayPal, Google Checkout, Checkout By Amazon • If I Have To Stop The Checkout Process, I Might Just Change My Mind
  • 15. Make It Convenient To Buy
  • 16. Make It Convenient To Buy
  • 17. Focus On What Actually Sells • Track What Sells • Know Your Profit Margin • Customer A • Sells 150,000+ Products • Only 16,000 or so Sell In A Given Year • Less than 200 Products Make Up 90%+ Of Their Sales Volume
  • 18. OPTIMIZE, OPTIMIZE, OPTIMIZE • Succeeding Online Comes Down To 2 Things: • Getting Traffic • Converting Traffic
  • 19. OPTIMIZE, OPTIMIZE, OPTIMIZE HOMEWORK
  • 20. Be Social • Social Networking Can Add To Your Bottom Line • It's Not As Scary As You Think • It Won't Take Up All Your Time (Unless You Let It) • Your Customers Want To Know They're Heard • Build Customer Loyalty And Repeat Customers
  • 21. Be Social
  • 22. Be Social
  • 23. KEEP IT SIMPLE! Complexity Will Kill Your Business
  • 24. Contact Info: Rick Wilson President/COO Miva Merchant 5060 Shoreham Place Suite 330 San Diego, CA 92122 (p) 858-490-2570 (e) rwilson@mivamerchant.com