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Newark Office of Film + Television Brand Manual & Guide
 

Newark Office of Film + Television Brand Manual & Guide

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The Brand Manual and Identity Guide for the logo and identity created for the NOFT.

The Brand Manual and Identity Guide for the logo and identity created for the NOFT.

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    Newark Office of Film + Television Brand Manual & Guide Newark Office of Film + Television Brand Manual & Guide Presentation Transcript

    • Brand Identity Manual & Guide Jan 2013 (edited Aug 2013) Introduction Basic Standards Color Typography Stationary System Applications
    • Brand Identity Manual & Guide The following document includes instructions and suggestions on how to apply the above logomark to ensure brand fidelity and consistency.
    • corporate identity manuals & guides Brand Name Here page number 3 from total 27 pages Table of Contents 1.0 Introduction 2.0 Basic Standards 3.0 Color 4.0 Typography 5.0 Stationary System 6.0 Applications 7.0 Glossary identity manual & guide Newark Office of Film + Television Page 3 of 25
    • corporate identity manuals & guides Brand Name Here 1.0Introduction identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Hereintroduction page number 5 from total 27 pages Introduction This manual is a reference for staff, members, partners and vendors who need to understand the philosophy of, necessity for and process of Brand Management. The accompanying Brand Management Tool Kit is a resource for those who need to undertake specific brand management activities. The Newark Office of Film + Television (NOFT), as the official film office of the City of Newark, aims to advance the production and success of film, media and entertainment arts in the city of Newark, NJ. The NOFT brand and its components communicates NOFT’s vision and values and, as such, must be used in a consistent manner. The Newark Office of Film + Television’s name, wordmark and logos are prop- erty of the Newark Office of Film and Television. None of these elements may be used to designate a social, busi- ness, political, religious, or any other organizational endorsement, without the approval of the NOFT. If you have any questions concerning the use and approval of any NOFT branding components, please contact: Newark Office of Film + Television O’Brien E. Kelley Director ob@newarkfilmtv.com 917.375.3092 Brief overview of manuals and guides Page 5 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Here 2.0basic standards identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herebasic standards page number 7 from total 27 pages The logo interplays the black background with the primary RGB colors, from which all colors can be created, just as a black screen can come alive with all the colors of movies. It pays homage to the B&W origin of cinema, and to the vibrancy of creativity. The RGB triangles create a sense of motion amid negative space, and represent the many puzzle pieces required for a successful film/TV/ web production. The square logo communicates balance, and optimizes social media usage. The Gotham font is both a modern favorite and of timeless design, which makes it relatable to artists and producers. Finally, the logo was crafted to display effectively on dark back- grounds via the alternate version. 21 px 6 px 6 px 6 px The Logo Original Alternate 3 px 3 px3 px white space whitespace whitespace white space white space Page 7 of 25 “E Pluribus Unum” (Out of Many, One) - Founding motto of the United States of America identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herebasic standards page number 8 from total 27 pages Surrounding Space For Print & Web A prescribed amount of clear space around the logomark should be maintained at all times. No other type, graphic or text element may appear within the prescribed clear space. The use of the favicon graphic may be used in small or tight display spaces (see below). Blue Square Is Cap Height Clean area for Complete Logo Elements Clean area for Favicon and LogotypeClean area for Complete Logo Elements (Alternate) 5 pixel1 px 2px3pixel2px 1 px NEWARK OFFICE OF FILM + TELEVISION Page 8 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herebasic standards page number 9 from total 27 pages Unacceptable Uses 1. Do not distort any portion of the logotype/logomark. 2. Do not crop any portion of the logotype/logomark. 3. Do not tilt the logotype/logomark. 4. Do not rotate the logotype/logomark. (An obvious exception to this guideline would be a vertical street pole banner with logo ap- pearing as the primary element in a vertical position by necessity.) 5. Do not flip the elements in the logomark. 6. Do not cover any components of the logomark with other shapes or colors. 1 2 3 4 5 6 It is extremely important for brand success that the logotype and sig- natures be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements. The examples on this page illustrate unacceptable displays. Page 9 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Here 3.0logotype fonts identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Heretyphography page number 11 from total 27 pages Corporate Fonts Typography is one of the most recognizable elements of an identity and helps portray the personality of an organization. The typefaces shown here are examples of members in the chosen font families. Typefaces from the same font family that are not listed here may be Gotham Thin ABCDEFGHIJKLMNOPQRSTU- VWXYZ // abcdefghijklmnopqr stuvwxyz // 1234567890 // !@#$%^&*() Gotham Light ABCDEFGHIJKLMNOPQRST UVWXYZ // abcdefghijklmno pqrstuvwxyz // 1234567890 // !@#$%^&*() Gotham Medium ABCDEFGHIJKLMNOPQRS TUVWXYZ // abcdefghijklmn opqrstuvwxyz // 1234567890 // !@#$%^&*() Gotham Medium Italic ABCDEFGHIJKLMNOPQRS TUVWXYZ // abcdefghijklmn opqrstuvwxyz // 1234567890 // !@#$%^&*() Gotham Book ABCDEFGHIJKLMNOPQRST UVWXYZ // abcdefghijklm- nopqrstuvwxyz // 1234567890 // !@#$%^&*() Gotham Bold ABCDEFGHIJKLMNOPQRST UVWXYZ // abcdefghijklm- nopqrstuvwxyz // 1234567890 // !@#$%^&*() Beautiful Gotham Font Family Page 11 of 25 identity manual & guide Newark Office of Film + Televisiontypography
    • corporate identity manuals & guides Brand Name Here 4.0colors identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herecolors page number 13 from total 27 pages Corporate Colors Consistent use of color can help build strong brand recognition. This makes it possible for an organization to “own” a certain set of colors, by leaving a lasting impression through identification of the organization with that specific color palette. Primary Corporate Colors Secondary Colors Accent Colors Print PANTONE Matching System Print CMYK Matching System Print WEB Matching System PMS Red 186 PMS Blue 7460 PMS Green 382 C 0 + M 100 + Y 81 + K 4 C 100 + M 32 + Y 13 + K 30 C 46 + M 4 + Y 100 + K 0 R 227 + G 24 + B 55 R 0 + G 133 + B 183 R 152 + G 194 + B 61 + C 100 + M 0 + Y 0 + K 0 + C 0 + M 100 + Y 0 + K 0 + C 0 + M 0 + Y 100 + K 0 + C 100 + M 100 + Y 0 + K 0 + C 100 + M 90 + Y 0 + K 0 + C 0 + M 0 + Y 0 + K 100 + C 0 + M 0 + Y 0 + K 70 + C 0 + M 0 + Y 0 + K 30 + C 0 + M 0 + Y 0 + K 20 + C 0 + M 0 + Y 0 + K 10 Page 13 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herecolors page number 14 from total 27 pages Monochrome Reproduction The NOFT logomark shall either be reproduced in full-color (4C) process or in monochrome as illustrated below. The NOFT logomark shall not be reproduced in two or three-color formats. Color Reproduction Page 14 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herecolors page number 15 from total 27 pages Screens and Shades The color palette can be increased by using screens and shades that originate from the primary colors. The primary colors are shown in the center of the palette range. The lighter tints are created by screening the primary colors against white. The darker tints (shades) are created by adding black to the primary colors. The tints shown here are examples of this range. Additional screens and shades can be used as well, according to the needs of the application. Pantone Red 186 Pantone Blue 7460 Pantone Green 382 Page 15 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Here 5.0stationary system identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herestationary system page number 17 from total 27 pages Stationary System The stationery standards provided in the following pages are an essential part of the logo visual identity system and are to be used by all units. Logotype :: PMS Blue 7460 Address block text :: Gotham Light Color :: Black Size :: 8.5” x 11” Standard Letterhead Left Margin 1,5” Left Margin 3.5” Month, Day, Year Dear Ms. Doe: Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deli- quat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem. Voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat. alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Sincerely, John Smith Title Page 17 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Herestationary system page number 18 from total 27 pages Mini Card - Front Logotype :: Black, PMS Blue 746 Address block text :: Gotham, Gotham Light Color :: PMS Blue 746 Size :: 2.75” (70mm) x 1.10” (28mm) Margin 0,25” Mini Card - Back Logotype :: White, PMS Blue 746 Address block text :: Gotham Bold, Gotham Light Color :: PMS Blue 746, PMS Red 186, PMS Green 382 Size :: 2.75” (70mm) x 1.10” (28mm)Margin 0,25” Page 18 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Hereapplication page number 19 from total 27 pages Envelope - Front Logotype :: White Address block text :: Gotham Light Color :: PMS Blue 7460, PMS Red 186, PMS Green 382 Size :: #7.75 Monarch envelope 3.875” x 7.5” Newark Office of Film + Television (NOFT) 164-B Delancy Street Newark, NJ 07105, USA www.newarkfilmtv.com Margin 0,5” Margin 0,5” Envelope - Back (seal with sticker) Logotype :: White Address block text :: None Color :: PMS Blue 7460, PMS Red 186, PMS Green 382 Size :: #7.75 Monarch envelope 3.875” x 7.5” Page 19 of 25 Margin 0,5” Margin 0,5” identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Here 6.0application identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Hereapplication page number 21 from total 27 pages Web Displayed on this page are screengrabs of some of the Newark Office of Film + Television’s pages on the web. These pages are subject to frequent changes. Website Home Page Facebook Page Page 21 of 25 Vimeo Channel newarkfilmtv.org / newarkfilmtv.com facebook.com/newarkfilmtv vimeo.com/channels/newarknj Twitter Page (not pictured) twitter.com/newarknj identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Hereapplication page number 22 from total 27 pages Merchandise Examples This page shows examples of acceptable uses of the visual identity system on merchandise. T-shirt Baseball Caps Mugs Pins Shopping Bag Page 22 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Hereapplication page number 23 from total 27 pages Signage Displayed on this page are examples of the potential exterior and interior signage design. These examples are not graphic design suggestions, but rather examples of how the logomark may be displayed on signage. Film Television Web Series Music Videos Explore. Partner. Create. Outdoor Signage Indoor Signage Page 23 of 25 identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Here 7.0glossary identity manual & guide Newark Office of Film + Television
    • corporate identity manuals & guides Brand Name Hereglossary page number 25 from total 27 pages Glossary Cap Height // A unit of measurement describ- ing the height of the left vertical of the large initial Letter in the logotype. This unit is used when establishing the clear space for the logo- type or signature. Color Palette A // selection of specific colors that are chosen to coordinate, contrast, or harmonize, as an aide to maintaining a desired degree of consistency within a visual identity system. Font // A complete set of type of one size and face. Museo 12 point is a font. Identity Manual // A formal reference document establishing technical and creative standards for a visual identity system. Typical standards include descriptions and specifi cations for reproducing the logo or logotype, stationery system, common print and web applications, and examples of use on merchandise. Logo // A generic term for a unique graphic symbol, display of a name, or a combination of both, that is used to represent a product, company, organization, or other entity. Logotype // A logo composed of type. Logo / Logomark // A generic term for a unique graphic symbol, used interchangeably with “logo.” Master Brand // The overarching identifier of an entity or organization. Also an identity strategy that applies the name of the overarching brand to all subunits. Primary Color Palette // The core selection of identifying colors that are used in a logo. The official logo used on legal or ceremonial docu- ments, often rendered within a circular shape. Serif/Sans Serif In typography, a sans serif typeface is one that does not have the small thorn-like features called “serifs” at the end of strokes within letters. Signature // The combination of the logotype with an additional more specifi c identifier. Supplementary Color Palette // A selection of colors designed to supplement the primary color palette for use in all related communica- tions except the logo itself. Tag Line // A slogan used to support the identity. Template // A fi le with an associated style sheet and all standing and serial elements in place on a master page, used for publications following the same design. Typeface // The set of characters including up- percase and lowercase alphabetical characters, numbers, punctuation, and special characters. A single typeface contains many fonts of different sizes and styles. Garamond is a typeface. Type Family // A group of fonts of the same basic design but with different weights and proportions. Museo is also a type family. Units // Subdivisions of the overarching organization. Unit Signature // The typographic addition to the logotype that may be used to designate a specific unit. X-Height // A unit of measurement describing the height of the small letter in the logotype. This unit is used when establishing the location of the informal seal and/or unit signature rela- tive to the logotype. :)Page 25 of 25 identity manual & guide Newark Office of Film + Television
    • Created by DreamPlay, LLC. © 2012, 2013 // Brand identity manual & guide. All Rights Reserved. ® Brand Identity Manual & Guide