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    Cycle California Presentation 2012 Cycle California Presentation 2012 Presentation Transcript

    • Who: Jeff Conlon What: Owner/CEO of IMA InteractiveWednesday, January 11, 12 1
    • IntroductionWednesday, January 11, 12 2
    • Background - CyclingWednesday, January 11, 12 3
    • Background - FilmWednesday, January 11, 12 4
    • Background - Pre YouTubeWednesday, January 11, 12 5
    • Background - Post YouTubeWednesday, January 11, 12 6
    • IMA Interactive TodayWednesday, January 11, 12 7
    • What do we DO?Wednesday, January 11, 12 8
    • Social Media - Part One No One Knows AnythingWednesday, January 11, 12 9
    • No One Knows AnythingWednesday, January 11, 12 10
    • No One Knows Anything • 2004: Facebook founded • 2007: Facebook starts selling ads • 2008: Facebook Business Pages are updated •We’re all still learning how this worksWednesday, January 11, 12 11
    • Don’t believe the Hype How many of us on Facebook? How many of us on Twitter? How many of us on Google +?Wednesday, January 11, 12 12
    • Don’t believe the Hype - Over 800 Million Users - Over 200 Million Users - Over 60 Million UsersWednesday, January 11, 12 13
    • Believe the Numbers - Over 800 Million Users - Over 200 Million Users - Over 60 Million Users - Estimated 500 Million Active Users - Estimated 50 Million Active Users - Estimated Active Users? Who knows.Wednesday, January 11, 12 14
    • Believe the Numbers •Facebook dominates active time on site •Facebook users spend an average of seven hours, 46 minutes per month on the site, more than twice the time spent on any other social network •Focus your efforts on FacebookWednesday, January 11, 12 15
    • Social Media - Part Two It’s Not MarketingWednesday, January 11, 12 16
    • Create a ConversationWednesday, January 11, 12 17
    • Give FreelyWednesday, January 11, 12 18
    • Give FreelyWednesday, January 11, 12 19
    • Give Up ControlWednesday, January 11, 12 20
    • Give Up Control •Start the conversation •Engage your users by giving things away •Be careful but give up control of the conversation and encourage dialogueWednesday, January 11, 12 21
    • Social Media - Part Three It’s ForeverWednesday, January 11, 12 22
    • Keep on Posting • In order to grow your fan base on Facebook you’ll need to post at least every other dayWednesday, January 11, 12 23
    • Keep on Posting • In order to grow your fan base on Twitter you’ll need to post at least two posts per hourWednesday, January 11, 12 24
    • Avoid a GhostownWednesday, January 11, 12 25
    • What to Take Away • Keep the content flowing • Assign someone to manage your social platforms or hire a consultant • Focus most of your efforts on Facebook (for now) • Facebook fans “like” free stuff. Be creative and grow your community • Once you have fans, keep the conversation going. •Share photos of events, encourage participants to share stories, make it personal •Don’t attempt to control what is said online. •Be transparent, accountable and honest • Leverage an active social community to grow your events and have more funWednesday, January 11, 12 26