Matt Jakob is a Senior Creative Technologist at Imagination and leads the Labs department.
With the digitalization of the creative industry reaching a saturation level, it's becoming increasingly important for agencies and design studios to find new ways to emerge and differentiate their offering. In his presentation in the Technology Theatre at the Event Production Show on 12 February 2014, Matt looked at how and why technology and innovation are proving to be a successful strategy to win this contemporary challenge. Drawing from Imagination's vast portfolio of projects as well as showcasing some state of the art case studies his talk featured a series of interactive materials and hands on prototypes.
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