Real-Time Web Overview

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Seasoned creative possessing solid mid-to-big name branding, identity and interactive knowledge. I bring 16 years of professional experience in creative services, marketing, and advertising in nearly …

Seasoned creative possessing solid mid-to-big name branding, identity and interactive knowledge. I bring 16 years of professional experience in creative services, marketing, and advertising in nearly all facets of a rich user experience. Passionate about creative compelling brand user experiences that map business objectives with results.

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  • 1. Hello
  • 2. What is the Real-Time Web? e real-time web is a set of technologies and practices which enable users to receive information as soon as it is published by its authors, rather than requiring that they or their soware check a source periodically for updates. Source: Wikipedia
  • 3. What is the Real-Time Web? Real-time is push and pull technologies with content provided in near-or-almost realtime to the world at large, from social media to feeds. e task is to create, capture, and propagate this constant stream of information for your college, professional, or personal needs.
  • 4. More content from social media and feed channels was created in the last six months than the internet produced in it’s first ten years. (supposedly)
  • 5. Why we’re having this talk
  • 6. It was like a television! You could watch live events User-centric Democratic
  • 7. Darndest thing that TECHNOLOGY Truth is at the time I pitched this idea the technology side of real-time was sailing along, but sometime between last summer and now, things suddenly slowed down, it’s like rollercoaster technology. Bandwidth and costs arose which is only a mere temporary setback and not something that I feel will change how business is done on the future.
  • 8. What the talk isn’t about... (necessarily, okay, partly)
  • 9. Music on Demand
  • 10. Video on Demand
  • 11. Video Conferencing
  • 12. Augmented Reality
  • 13. Augmented Reality
  • 14. Online Meetings
  • 15. Online Collaboration
  • 16. Online Game Stats
  • 17. Webinar/Virtual Classroom
  • 18. Virtual Classroom
  • 19. Live Chat
  • 20. Real-Time Means Real-Time Generated Information
  • 21. It’s about user experience
  • 22. Web 2.0 interactive information sharing interoperatobility user-centered design collaboration user participation makes for dynamic content
  • 23. What we Have simple building blocks can be made into complex building blocks website applications that can aggregate a lot of data that not only you create, users create power of social media/user sourcing cheap, affordable, can build something new
  • 24. Important It’s not static content (static content bad)
  • 25. Semantic Web (3.0?) Server crunching data to connect dots. (it’s coming some day)
  • 26. If you’re a university and you’re not using some type of real-time or almost real-time data feeds from tagging or some type of media you’re falling behind
  • 27. Why does this matter? pre-social media post-social media
  • 28. e social search of this real-time (twitter, facebook, youtube, flickr...) the index of people is always up to date more people are online more oen using items like mobile devices (anywhere/everywhere) you can filter results you need/or send them it’s not only or always hard news or facts, but it is people’s opinions, attitudes, thoughts, and interest (hope you can see how this relates to universities) It’s even getting location specific
  • 29. Building Blocks tagging, (hash tags, aka metadata) it’s a description of an item that allows it to be found easily by searching or in a framework It’s a shared vocabulary
  • 30. What’s a Feed A web feed (or news feed) is a data format used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it. Making a collection of web feeds accessible in one spot is known as aggregation, which is performed by an aggregator. A web feed is also sometimes referred to as a syndicated feed. Source: Wikipedia
  • 31. What’s RSS (really simple syndication) Web Feed (Channel) Usually contains tags, metadata, other info Syndicate published content automatically Read by feed readers, aggregators, slew of devices, anything that wants to grab or pull info on demand: Blogs, news, pictures, audio, video, dates, names, etc.
  • 32. What’s a Web API Application Programming Interface (API) Usually a mashup. Interfaces that program implements in order to allow other programs to interact with it Javascript, AJAX, et. al.
  • 33. Complex Stuff For this to work information has to be delivered to a server or hub requesting information which then passes it along, it’s not static ere’s basically servers out there looking at other servers saying “anything new? Anything new?” When there’s something new that information gets passed on and proliferates
  • 34. How Real-Time Works Ye Olde Tymes You Net New Times Others You Net Others Others
  • 35. Google is over 84% of ALL web searches Problem with real-time web is indexing engines such as Google couldn’t make sense of tags during their old model of indexing static pages Enter Google Caffeine
  • 36. Feeling Lucky? New Google Search puts emphasis on: Twitter, Facebook, etc. (tagging and trending) Pictures (tagged) Videos (tagged) Traffic from RSS, hubs, non-static content Timely information, news, events
  • 37. Content and Server Side S.L.A.T.E.S ๏ search ๏ tags ๏ links ๏ extensions ๏ authoring ๏ signals Effective use of Web 2.0
  • 38. Easy, lean, small.
  • 39. would you rather watch paint dry? watch events as they unfold?
  • 40. imagewranglers.com/real-time