Social Media Toolbox

by Matt Cauthron on Jan 19, 2010

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Preso for Davis Publication's Davis Virtual Retreat 2010 by Craig Roland and Matt Cauthron for art educators across the country interested in using social media to promote art programs.

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Preso for Davis Publication's Davis Virtual Retreat 2010 by Craig Roland and Matt Cauthron for art educators across the country interested in using social media to promote art programs.

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Social Media Toolbox — Presentation Transcript

Social Media Landscape

We once depended on ‘the media’ . . .

Now, we ARE the media.

Nearly 24 hours of video are uploaded to YouTube every minute. TechCrunch (May 2009)

As of December 2009, 74% of American adults (ages 18 and older) use the Internet . -Pew Research Center

4 Key Questions

What are your social media goals?

How will you shape your story?

What tools will you use?

How will you manage your content and online presence?

To show why art education is important?

Technology is the campfire around which we tell our stories. -Laurie Anderson

The web matters because it allows more people to share ideas with more people in more ways. -Charles Leadbeater We-Think (2008)

What stories do you want to share?

To build connections with other people

social networking

Art Education 2.0

To enhance relationships with your community and stakeholders

A Texas Story Children’s online stories make local news

To get others to talk about your programs

To build a new audience for art education in your community (and beyond)

To collaborate with others

To find new digital colleagues

No “one size fits all” solution

social-media friendly content Lists Great Headlines Photo Galleries Videos Tips

Make it easy to share content Encourage & respond to comments Frequent Updates

Spread your content around

3. What tools will you use?

Text Audio Images Video

Share and communicate

4. How will you manage your content and online presence?

Mix it up^

Build new audiences

Tag it!

Archive of achievements

Free and easy

Showcase Inform Direct … Two Examples

A Simple Process Introducing the 2010 DATA Tee 1

(student photographs)

Paint the World w/Light Hits NPR.org We don’t always know the outcome of our efforts, sometimes we just have to try 1 2

Collaboration is born!

Lets take a tour …

5 Things to Do Monday Morning

Join Art Education 2.0 (arted20.ning.com).

Choose a Web 2.0 tool or service and take it for a test-drive.

Don’t try this alone! Find a learning partner.

Share with your administrators, teachers, and tech specialists.

Create a Social Media Action Plan.

All the images noted below were downloaded from Flickr.com and are being used under the CC Attribution License (www.flickr.com/creativecommons).

1 shokai - toolbox image

2 adjustafresh - change

3 Fred Cavazza - Social Media landscape

4 Chriss_Chuepp - Reporter Interview

5 Comedy_Nose - Open Microphone

6 Joe Shlabotnik - Lego People

7 Flik - Busy Schedule

8 Ky_Olson - Campfire

9 Charles Leadbeater - Sharing

10 woodleywonderworks - Soccer practice

11 christophercarfi - networking

12 ckennedy - clay figures

13 AnirudhKoul - audience

14 Juan Muñoz - The Conversation

15 Jeremy 白杰瑞 - Chinese Acrobats

16 außerirdischeSind Gesund -- One Size Fits All

17 cometstarmoon - Speaker on Stage

18 Dill Pixel - The End

Image Credits

Social Media Toolbox

by Matt Cauthron on Jan 19, 2010

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Social Media Toolbox — Presentation Transcript