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Market research results analysis
 

Market research results analysis

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    Market research results analysis Market research results analysis Document Transcript

    • Imebvore Aigbochie AS Media Market Research Results Analysis:I completed my research and gained results from it. With these results that I gained I summarisedthem into tables and graphs in order for me to be able to interpret information from them easier. Ithen was able to make an informed decision on the: - Audience of my magazine - Structure and Layout of my Front Cover - The prizes I would give away - Articles or stories to go inside my magazineMy Magazine Audience:  Age: The results of my survey showed to me that the age of students who would be the most interested in my magazine would be either 16-19 since 51% of the people who took an interest in my magazine where 18, 32% was 17 and the other 17% of people where either 16 or 19.  Gender: Also I found from my research that 80% of my audience where male  Favourite Dubstep Producers: their favourite Dubstep producers were Trolley Snatcha (55%), Skism (33%) and Nero (12%)  Interests: 63% of them go raving or to music festivals like the Shoreditch Ultimate Rave (52%) or UTR (24%)  What they want to see on my front cover: That 60% of them are first drawn to the image on the front cover, then the masthead (33%) and are not so interested in the puffs (3%) or competitions (4%). As well as that 83% of the people who took my survey voted that there should be minimal text on the front cover  What they want to see in my magazine: 63% of people in my survey wanted to see interviews of an artist’s latest releases and also 66% of people wanted to see articles about an artist’s personal life or background.  What they would want to win: 40% of the people in my survey wanted to win a mobile device and 33% of people wanted to win a console it was pretty obvious that my audience wanted to win some sort of technology over shopping sprees or concert tickets.  Where they buy magazines from: The three main places where people buy their magazines from were Newsagents (35%), Online (33%) and Supermarkets (23%)  How much they would pay for my magazine: My audience only wanted to pay something between £2 and £3 since 63% of them wanted to pay £2 and 35% wanted to pay £3  When they would want it released: It was clear that my audience was more interested in a magazine that was released monthly (50%) rather than weekly (20%) or fortnightly (30%)What influence(s) did my audience have on my Front Cover?With the age of my audience being so young I decided to use informal language on my magazinefront cover in order for them to relate with the magazine and see it as though they are having acasual conversation with a friend about Dubstep rather than a serious factual magazine which wouldbore them. Also I decided to use bright colours like blue in my colour scheme that would beimmediately eye catching but yet appealing to my audience. Since 60% of the people I surveyed saidthat they were first drawn to the image on a front cover I decided to make the image on my ownfront cover very large in order for it to take up the whole page and even overlap the masthead sincethis would be the most appealing to my audience, I also kept the amount of copy on my front coverto a minimum but only including 2 puffs, a headline, 2 cover lines and 2 strap lines since 83% of thepeople in my survey thought that a front cover should have minimal text on it.
    • Imebvore Aigbochie AS MediaI found out from my survey that people wanted to pay between £2 and £3 for my magazine so Idecided to make the price of my magazine £2.30 since more of the people in my survey (63%)wanted the price to be £2 rather than £3.What influence(s) did my audience have on my Contents Page?From my results I found that 40% of the people in my survey wanted to win mobile devices so Idecided to give readers a chance of winning an iPhone 4S in the magazine competition which Idecided to place on the contents page instead of on the front cover because of the fact that myaudience’s attention was not drawn very much by competitions, only 4% were.What influence(s) did my audience have on my Double Page Spread?From my results I also found that 63% of the people in my survey wanted to see interviews of anartist’s latest releases and also 66% of people wanted to see articles about an artist’s personal life orbackground. Since 66% of the people in my survey wanted to see articles about an artist’s personallife/ background I decided to feature this type of article on my double page spread because it wouldbe very popular amongst my audience and could entice them into buying my magazine.