Why do I need a logo?

Why do I need a logo? A frequently asked question 11/06/2009 www.imageconnect.co.uk

Because a logo….. • Creates a long lasting impression on your clients 11/06/2009 www.imageconnect.co.uk 2

Because a logo….. • Creates a long lasting impression on your clients • Brands your business 11/06/2009 www.imageconnect.co.uk 3

Because a logo….. • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals 11/06/2009 www.imageconnect.co.uk 4

Because a logo….. • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals • Provides a point of recognition for all your visitors and customers 11/06/2009 www.imageconnect.co.uk 5

Because a logo….. • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals • Provides a point of recognition for all your visitors and customers • Provides a consistent image to all your marketing material 11/06/2009 www.imageconnect.co.uk 6

Because a logo….. • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals • Provides a point of recognition for all your visitors and customers • Provides a consistent image to all your marketing material 11/06/2009 www.imageconnect.co.uk 7

Lasting impression • Your logo should create a lasting impression with all your visitors 11/06/2009 www.imageconnect.co.uk 8

Lasting impression • Your logo should create a lasting impression with all your visitors – Prospects 11/06/2009 www.imageconnect.co.uk 9

Lasting impression • Your logo should create a lasting impression with all your visitors – Prospects – Customers 11/06/2009 www.imageconnect.co.uk 10

Lasting impression • Your logo should create a lasting impression with all your visitors – Prospects – Customers – Suppliers 11/06/2009 www.imageconnect.co.uk 11

Lasting impression • Your logo should create a lasting impression with all your visitors – Prospects – Customers – Suppliers • They all need to remember it, to remember YOU 11/06/2009 www.imageconnect.co.uk 12

Lasting impression • Your logo should create a lasting impression with all your visitors – Prospects – Customers – Suppliers • They all need to remember it, to remember YOU 11/06/2009 www.imageconnect.co.uk 13

Brand • A good logo brands your business 11/06/2009 www.imageconnect.co.uk 14

Brand • A good logo brands your business • Brand is important 11/06/2009 www.imageconnect.co.uk 15

Brand • A good logo brands your business • Brand is important • Strengthens customer relationships 11/06/2009 www.imageconnect.co.uk 16

Brand • A good logo brands your business • Brand is important • Strengthens customer relationships • Your brand promise must match your customers experiences 11/06/2009 www.imageconnect.co.uk 17

Brand • A good logo brands your business • Brand is important • Strengthens customer relationships • Your brand promise must match your customers experiences 11/06/2009 www.imageconnect.co.uk 18

Expression • A good logo expresses your businesses aims & motives to visitors 11/06/2009 www.imageconnect.co.uk 19

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you 11/06/2009 www.imageconnect.co.uk 20

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you – provide good quality 11/06/2009 www.imageconnect.co.uk 21

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you – provide good quality – provide good value 11/06/2009 www.imageconnect.co.uk 22

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you – provide good quality – provide good value – are reliable 11/06/2009 www.imageconnect.co.uk 23

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you – provide good quality – provide good value – are reliable – are environmentally aware 11/06/2009 www.imageconnect.co.uk 24

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you – provide good quality – provide good value – are reliable – are environmentally aware • In fact, whatever you want it to say about YOU 11/06/2009 www.imageconnect.co.uk 25

Expression • A good logo expresses your businesses aims & motives to visitors • It tells them you – provide good quality – provide good value – are reliable – are environmentally aware • In fact, whatever you want it to say about YOU 11/06/2009 www.imageconnect.co.uk 26

Recognition • You will be more easily recognised with a strong logo 11/06/2009 www.imageconnect.co.uk 27

Recognition • You will be more easily recognised with a strong logo • Standing out from the crowd is important 11/06/2009 www.imageconnect.co.uk 28

Recognition • You will be more easily recognised with a strong logo • Standing out from the crowd is important • You want clients to recognise the information you send them, know its from you & want to read it because they know it will be informative 11/06/2009 www.imageconnect.co.uk 29

Recognition • You will be more easily recognised with a strong logo • Standing out from the crowd is important • You want clients to recognise the information you send them, know its from you & want to read it because they know it will be informative 11/06/2009 www.imageconnect.co.uk 30

Consistent Image • Use your logo on 11/06/2009 www.imageconnect.co.uk 31

Consistent Image • Use your logo on – Stationery & business cards 11/06/2009 www.imageconnect.co.uk 32

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature 11/06/2009 www.imageconnect.co.uk 33

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site 11/06/2009 www.imageconnect.co.uk 34

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site – Emails 11/06/2009 www.imageconnect.co.uk 35

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site – Emails – Blogs 11/06/2009 www.imageconnect.co.uk 36

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site – Emails – Blogs – Packaging 11/06/2009 www.imageconnect.co.uk 37

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site – Emails – Blogs – Packaging – Vehicles 11/06/2009 www.imageconnect.co.uk 38

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site – Emails – Blogs – Packaging – Vehicles – In fact, everywhere 11/06/2009 www.imageconnect.co.uk 39

Consistent Image • Use your logo on – Stationery & business cards – Sales & promotional literature – Web site – Emails – Blogs – Packaging – Vehicles – In fact, everywhere 11/06/2009 www.imageconnect.co.uk 40

What does this say? Image connect connects your with your customers 11/06/2009 www.imageconnect.co.uk 41

It says…… • Good quality useful information 11/06/2009 www.imageconnect.co.uk 42

It says…… • Good quality useful information • A reliable service 11/06/2009 www.imageconnect.co.uk 43

It says…… • Good quality useful information • A reliable service • Knowledgeable people 11/06/2009 www.imageconnect.co.uk 44

It says…… • Good quality useful information • A reliable service • Knowledgeable people • Powerful designs 11/06/2009 www.imageconnect.co.uk 45

It says…… • Good quality useful information • A reliable service • Knowledgeable people • Powerful designs • Straight forward message 11/06/2009 www.imageconnect.co.uk 46

It says…… • Good quality useful information • A reliable service • Knowledgeable people • Powerful designs • Straight forward message • A brand I can trust 11/06/2009 www.imageconnect.co.uk 47

It says…… • Good quality useful information • A reliable service • Knowledgeable people • Powerful designs • Straight forward message • A brand I can trust 11/06/2009 www.imageconnect.co.uk 48

Summary – Why do I need a Logo? • Creates a long lasting impression on your clients 11/06/2009 www.imageconnect.co.uk 49

Summary – Why do I need a Logo? • Creates a long lasting impression on your clients • Brands your business 11/06/2009 www.imageconnect.co.uk 50

Summary – Why do I need a Logo? • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals 11/06/2009 www.imageconnect.co.uk 51

Summary – Why do I need a Logo? • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals • Provides a point of recognition for all your visitors and customers 11/06/2009 www.imageconnect.co.uk 52

Summary – Why do I need a Logo? • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals • Provides a point of recognition for all your visitors and customers • Provides a consistent image to all your marketing 11/06/2009 www.imageconnect.co.uk 53

Summary – Why do I need a Logo? • Creates a long lasting impression on your clients • Brands your business • Expresses your business aims and goals • Provides a point of recognition for all your visitors and customers • Provides a consistent image to all your marketing 11/06/2009 www.imageconnect.co.uk 54

Thank YOU • Thank you for watching • If you would like to discuss anything further please – Call 07932 744204 – Email me at info@imageconnect.co.uk • Visit www.imageconnect.co.uk • Read my blog http://imageconnectlondon.blogspot.com 11/06/2009 www.imageconnect.co.uk 55

Why do I need a logo?

by Vanessa Hodge Image Connect on Jun 11, 2009

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Why do I need a logo? — Presentation Transcript