[information design] [new media] [digital branding]
Imad N. Bazzari
interactive media Strategist
[Web presence] www.themediabench.com
[Email] imad.bazzari@themediabench.com
[Cellular phone] +971 50 5028 310

Highlight Accomplishments
Interactive media strategist experienced in building integrated digital marketing ESTEE LAUDER Middle East
strategies and solutions that include user acquisition, conversion and retention
activities. Developed and maintaining ESTEE LAUDER Middle East website and responsible
for building 2009 – 2010 Online marketing strategy.
A leading part of complete digital solution development lifecycle and specialized
in inventing online branding ideas, user centered interface concepts and branded
Maktoob Social Networking Project (As7ab Maktoob)
content.
Developed & managed the IA & UI design for As7ab Maktoob project including
KnowHow
Web 2.0 creative visual concepts, and interactions.
Invented interactive digital branding solutions
Building integrated digital marketing strategies and solutions that include user
acquisition, conversion and retention activities. Provided innovative, interactive digital branding solutions and facilitated every aspect
of project delivery from conceptualizing, through design, production and post
Creating digital branding ideas and content to be applied on different communication
production for Coca Cola ME, LG ME, and Etisalat UAE
Platforms.
Deploying digital communications technologies to align with and impact business and Maktoob Design Guidelines & Identification Manual
marketing objectives and using supporting technologies. Led the creation of maktoob online channel identity “design guidelines & identifica-
Building user-centered design principles and developing complex UI solutions. tion manual” including the development of standard templates and UI libraries.
Strong visual design skills (layout, hierarchy, typography, color theory, patterns). SEO Technical Strategies for Maktoob.com
Experienced in advanced SEO semantic coding to develop friendly search engine Involved in developing advanced SEO mechanisms for maktoob channels through
online pages. an arrangement between-communication & Technical departments.
Creating plans that describe the underlying organizational structure for a system of Blumatic Home Appliances International Branding Website
content and interactions.
Developed and managed the online business plan of Blumatic international website
Solid understanding of information architecture including wireframes, system flows and including; creation of the online identity and developing creative design concept,
dynamic navigational schemes. designed the IA and content hierarchies and managing the online marketing plan.
Full familiarity with design consistency through applying cohesive standards to build a
foundation of successful online branding projects.

Career Information Awards
Mindshare worldwide - Dubai. Novomber, 2008 – Present [2008] Silver - PAN Arab web awards As7ab maktoob Web 2.0 Social Networks
Invention manager
Creating digital media executions and digital marketing campaigns through social [2007] Silver - Jordan web awards As7ab maktoob Web 2.0 Social Networks
media networks and other digital media platforms.
[2005] Gold IT Student’s Activeity Fair Chevrolet brochure Multimedia projects
Producing solutions and marketing services, helping brands establish and expand their
markets through effective brand engagement and brand awareness activities.
Education
Maktoob Group. March, 2007 – October, 2008
[2004] Bachelor of Science, Computer Science
Senior interactive media designer & Information architect
University of Petra, Jordan
Responsible for creating visual design concepts and interactive solutions for a variety of
[2006] SEO Strategies & Techniques Certificate
online media products.
WSI Corporation, Toronto
Led the creation of Maktoob Online Channel Identity “design guidelines & identification
manual” including the development of standard project templates and UI libraries.
Created and manage the design implementation of media projects that include bringing Biography
innovative visual design concepts under the brand identity of Maktoob.com.
[Birth date] 04, November 1979
Built information architecture and work with product managers and engineering teams [Nationality] Jordanian
to turn wireframs and specifications into working interactive solutions. [Gender] Male
Ensured delivered projects follow accessibility and usability guidelines in parallel with [Marital Status] Single
Maktoob online identity.
Responsible for building advanced SEO strategies and turn it into semantic coding to
develop friendly search engine projects.
Communicate
[Web presence] www.themediabench.com
WSI | Amman - Dubai July, 2005 – February, 2007
[Email] imad.bazzari@themediabench.com
Production officer & Interactive media designer
[Address] Barsha one, Dubai. UAE
Produced and delivered design solutions and was engaged in all aspects of the
creative and development cycle. [Cellular phone] +971 50 5028 310
Involved in the client servicing role; specifying client’s requirements, Setting Project
Objectives, planning and managing projects.