Most of consumers have a negative perception about Islamic Credit Card
Majority of people are willing to own/switch
Banks should come up with more promotional campaigns
Banks should develop a program so as to clear the misconceptions amongst most consumers. This will help improving the perception.
Chakravorti and Ted, (1997). “Economic Perspectives: A Review from the Federal Reserve Bank of Chicago”, Research Dept. of the Federal Reserve Bank of Chicago. University of California.
Chapra, M. U. (1986). “A discussion of money, banking and monetary policy in the light of Islamic teachings”. Towards a Just Monetary System, pp. 55-56. Leicester: The Islamic Foundation.
Ma’sum Billah, M. (2004). “Islamic Credit Card in Practice”. In ICMIF Series of Articles: External papers (Takaful Islamic Finance). International Cooperative and Mutual Insurance Federation, URL: http://www.icmif.org/2k4takaful/site/documents/Islamic%20Credit%20Card.doc (14/03/2009)
Wonglimpiyarat, J. (2005). “Innovation Management in a Complex Economic Environment”. Strategies of Competition in the Bank Card Business, pp. 21-25. Brighton: Sussex Academic Press.