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soZZial Investor presentation

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soZZial is a unique social gaming application providing real SOCIAL and ENTERTAINING gaming experience. We are raising funds to complete pivoting system and achieve cash-flow positive.

soZZial is a unique social gaming application providing real SOCIAL and ENTERTAINING gaming experience. We are raising funds to complete pivoting system and achieve cash-flow positive.

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  • 1. SGC, v. 4.0 Slide 1Massively Multiplayer Social Casino Gaming www.soZZial.comapps.facebook.com/sozzial CONFIDENTIAL
  • 2. SGC, v. 4.0 Slide 2 Main motivations to play games Excitement 53% Stress reliever 45%Competitive spirit 43% Mental Workout 32% Networking 24% 0% 10% 20% 30% 40% 50% 60% CONFIDENTIAL
  • 3. SGC, v. 4.0 Slide 3 Current “social casino” gaming  PLAYING ONLINE GAMES IS ONE OF THE MAIN ACTIVITIES FOR SOCIAL NETWORKS’ USERS, AND SOCIAL GAMBLING IS ONE OF THE MOST POPULAR NICHES WITH TENS OF MILLIONS OF ACTIVE PLAYERS EVERY DAY.  SOCIAL GAMBLING APPS USE CASINO GAMES (SLOTS, POKER, BLACKJACK ETC) AND REPLACE REAL MONEY WITH VIRTUAL COINS – REMOVES GAMBLING COMPONENT.THERE IS A NEED IN GAMBLING-LIKE EXCITEMENT = COMPETITIVE FEATURES. CONFIDENTIAL
  • 4. SGC, v. 4.0 Slide 4 Current “social casino” gaming  SOCIAL GAMBLING APPS DON’T Games selection reasons INTRODUCE SOCIAL ELEMENTS INTO GAMING Trusted brand 14% APPLICATIONS, CREATINGFeatured on social networking site 32% MUTANTS. 46%  THEY USE FACEBOOK WALL Played similar game MESSAGES AS VIRAL Recommendation from friend 60% MARKETING TOOL, BUT THESE 0% 10% 20% 30% 40% 50% 60% MESSAGES DON’T HAVE REAL SOCIAL VALUETHERE IS A NEED IN SOCIAL ELEMENTS – COMPETITIVE FEATURES. CONFIDENTIAL
  • 5. SGC, v. 4.0 Slide 5 FREE CASINO GAMES – VIRTUAL CURRENCY SHORT-BURST TOURNAMENTS - COMPETE WITH OTHER PLAYERS SHAREPOT – MONTHLY COMPETITIONS COMPETITION BETWEEN ALL SOZZIAL USERS PREMIUM OPTIONS - MORE FUN MULTI-GAMING - PLAY BLACKJACK AND COMPETE WITH SLOT GAMERS MULTI-PLATFORM - PLAY AT WEB AND COMPETE WITH FACEBOOK OR MOBILE USERS CONFIDENTIAL
  • 6. SGC, v. 4.0 Slide 6 Online Gaming Market ONLINE GAMING IS CURRENTLYSky rocketing EXPERIENCING EXPONENTIAL$22B market GROWTH AND ALL THE SIGNS AREin 2011 THERE FOR THIS SECTOR TO SKY ROCKET OVER THE NEXT FEW YEARS. THIS IS PARTICULARLY RELEVANT IN EUROPE, WHERE GOVERNMENTS ARE SEEKING TO CAPTURE TAX REVENUES BY REGULATING ONLINE GAMING CONFIDENTIAL
  • 7. SGC, v. 4.0 Slide 7Online Gaming Trends GLOBAL ONLINE GAMING REVENUE IS EXPECTED TO INCREASE BY MORE THAN 10% ANNUALLY BETWEEN 2010 AND 2016. SOCIAL GAMING IN THE US IS EXPECTED TO SPREAD FURTHER IN 2012, WITH MORE THAN 40% OF TOTAL INTERNET USERS PLAYING SOCIAL GAMES. ALMOST ONE-FIFTH OF TOTAL GAMING TIME IN THE UK WAS SPENT ON "SOCIAL NETWORKS" IN 2011, FOLLOWED BY "CASUAL GAMES" AND ONLY SURPASSED BY "CONSOLE GAMES". THE ONLINE AND MOBILE GAMES MARKET IN GERMANY IS EXPECTED TO ALMOST DOUBLE BETWEEN 2010 AND 2015. THE SOCIAL GAME MARKET IN JAPAN IS EXPECTED TO GROW RAPIDLY, INCREASING BY A THIRD BETWEEN 2011 AND 2012. ONLINE GAMING ADDICTION IS A MAJOR PROBLEM IN SOUTH KOREA, WHERE MORE THAN HALF OF ALL INHABITANTS PLAYED ONLINE GAMES IN 2011. AND THE LIST GOES ON WITH HIGH GROWTH IN ALL KEY MARKET CONFIDENTIAL
  • 8. SGC, v. 4.0 Slide 8Monetization FREE GAMES VIA FACEBOOK OR WEBSITE. 1. SHOP  PREMIUM GAMING POWER - $5 - $100 PER MONTH  OTHER POWER FEATURES - $1 - $20  GAMING FEATURES 2. SELLING CHIPS (USED FOR COMPETITIONS)  $10 - $200 PACKAGES  COMPETITIONS RAKE 5% OF ANY COMPETITION THAT WAS CLAIMED  50% OF COMPETITIONS THAT WAS NOT CLAIMED (I.E. ALL PLAYERS HAVE NEGATIVE BALANCE) 3. SELL ADVERTISEMENT MEDIA:  IN-GAME BANNERS  DIRECT MAILING CONFIDENTIAL
  • 9. SGC, v. 4.0 Slide 9Competition  POKER IS THE ONLY SOCIAL CASINO GAME. THE BIGGEST OPERATOR IS ZYNGA  ZYNGA IPO SETTLED THE COMPANY VALUATION OF ABOVE $8B  PLAYTIKA OPERATES MORE THAN 20 SLOT GAMES AT FACEBOOK. COMPANY WAS ACQUIRED BY CAESARS ENTERTAINMENT CORPORATION FOR $90M AFTER ONLY 1 YEAR OF OPERATIONS  DOUBLE DOWN CASINO SIMPLY OFFERS CASINO GAMES IN FACEBOOK. GAMING IS BASED ON VIRTUAL CURRENCY. THE COMPANY WAS ACQUIRED BY GAMING GIANT IGT FOR $500M  PRODUCT MADNESS – FACEBOOK GAMES, INCLUDING ROULETTE CONFIDENTIAL
  • 10. SGC, v. 4.0 Slide 10Competitive Advantage POKER IS THE ONLY SOCIAL CASINO GAME BUT IT IS LIMITED TO A MAXIMUM OF 8 PARTICIPANTS. OUR UNIQUE COMPETITION PRINCIPLE PERMITS VIRTUALLY AN UNLIMITED NUMBER OF PLAYERS (MASSIVELY MULTIPLAYER ONLINE SOCIAL GAMING – MMOSG). BLACKJACK GAMES ARE NOT CONSIDERED SOCIAL AS PLAYERS COMPETE WITH THE DEALER. OUR UNIQUE APPROACH CONVERTS BLACKJACK TO BE A REAL SOCIAL AND INTERACTIVE GAME. SLOT GAMES ARE NOT SOCIAL BY DEFINITION. OUR UNIQUE GAMING APPROACH WILL MAKE THIS GAME SOCIAL AS WELL. OUR UNIQUE COMPETITION PRINCIPLE WILL PERMIT PLAYERS TO COMPETE WITH EACH OTHER EVEN IF THEY ARE PLAYING DIFFERENT GAMES, FOR EXAMPLE BLACKJACK AND SLOTS. THIS MAKES POTENTIAL AUDIENCE WIDER – USUALLY MEN PREFER CARD GAMES, WHILE WOMEN LIKE SLOTS MORE. IN SOZZIAL SLOT ENTHUSIASTS AND BLACKJACK PLAYERS MAY PARTICIPATE IN THE SAME TOURNAMENT. CONFIDENTIAL
  • 11. SGC, v. 4.0 Slide 11Marketing And Players AcquisitionInitial Period focus on Facebook players’ acquisition Facebook PPI (price per installation) Facebook PPC (price per click)In longer Term – combining: Facebook Online marketing  SEO  Affiliate program  Media buying Mobile (iOS and Android) Offline marketing CONFIDENTIAL
  • 12. SGC, v. 4.0 Slide 12 Founder - Mr. ILYA ROITMAN 20 YEARS OF ENTREPRENEURIAL AND MANAGEMENT EXPERIENCE HI-TECH INDUSTRIES IN ISRAEL, USA, EUROPE AND SOUTH EAST ASIA MORE THAN 5 YEARS IN ONLINE GAMING AND GAMBLING MARKET 5 YEARS IN CUSTOMER SUPPORT AND MARKETING FOR ECOMMERCE MBA AND M.S. ENGINEERING AUTHOR OF GAME PRINCIPLE – PATENT PENDING DIRECTOR OF SCG LIMITED (OWNER OF SOZZIAL)  SGC LIMITED IS REGISTERED IN HONG KONG WITH OFFICE IN BANGKOK AND 10 EMPLOYEES IN ISRAEL, GERMANY AND UKRAINE. CONFIDENTIAL
  • 13. SGC, v. 4.0 Slide 13PARTNERS AND ADVISORS SMITE ENTERTAINMENT - A LEADING DIGITAL PRODUCT POWER HOUSE; A CREATIVE AND INNOVATIVE HUB OF PROFESSIONALS DEDICATED FOR THE CREATION OF GROUND BREAKING DIGITAL ENTERTAINMENT PRODUCTS. FOR MORE DETAILS SEE: WWW.SMITEENT.COM JONATHAN MILLER - SEASONED INTERNATIONAL ENTREPRENEUR, INVESTOR AND INVESTMENT BANKER. CURRENTLY - EXECUTIVE DIRECTOR OF MILLER-GOLD – FOR MORE DETAILS SEE: HTTP://WWW.MILLER-GOLD.COM KEVIN FLOOD – CEO OF GAMEINLANE, FORMER CTO OF PUREPLAY, FORMER COO OF HARRAHS INTERACTIVE UK. FOR MORE DETAILS SEE: WWW.GAMEINLANE.COM MAUDAU – ONE OF THE BIGGEST MARKETING AGENCIES FOR FACEBOOK GAMING APPLICATIONS, INCLUDING MEDIA BUYING AND TRAFFIC EXCHANGE. FOR MORE INFORMATION SEE: WWW.MAUDAU.COM CONFIDENTIAL
  • 14. SGC, v. 4.0 Slide 14NINE-MONTHS PLAN P&L M1 M2 M3 M4 M5 M6 M7 M8 M9 Income Revenues k$ 0 0 1 2 7 100 149 158 187 Cost of Sales k$ 4 8 8 16 39 102 134 144 160 Net Revenues k$ (4) (7) (7) (13) (33) (2) 14 14 27 Other M&S k$ 0 0 0 0 0 0 0 0 8 A&O k$ 10 7 7 7 7 7 7 7 7 R&D k$ 10 10 15 15 25 25 15 10 5 Total Expenses k$ 20 17 22 22 32 32 22 17 20 Net Profit k$ (23) (25) (29) (36) (65) (34) (8) (3) 7 Cum k$ (23) (48) (77) (113) (178) (212) (220) (223) (216) CONFIDENTIAL
  • 15. SGC, v. 4.0 Slide 15FIVE-YEAR PLAN P&L Y1 Y2 Y3 Y4 Y5 Income Revenues k$ 1,289 3,074 12,011 52,866 186,522 Cost of Sales k$ 1,388 2,586 7,440 24,747 66,826 Net Revenues k$ (99) 488 4,571 28,118 119,696 Other M&S k$ 306 469 548 836 1,017 A&O k$ 149 179 334 478 719 R&D k$ 165 362 372 443 462 Total Expenses k$ 620 1,009 1,254 1,757 2,197 Net Profit k$ (719) (521) 3,317 26,362 117,498 Cum k$ (719) (1,240) 2,077 28,439 145,937 CONFIDENTIAL
  • 16. SGC, v. 4.0 Slide 16Funding Needs and Use of FundsCONVERTIBLE NOTES SERIES ASEEKING - $300K SUM - $1.0MDISCOUNT – 30% OFF SERIES A USE OF FUNDS:USE OF FUNDS: • SCALE OPERATION• PLAYERS ACQUISITION • OPERATIONS STRUCTURING –• PIVOT RETENTION HIRING SENIOR STAFF• PIVOT MONETIZATION • MASSIVE PLAYERS ACQUISITION• PIVOT VIRALITY • ADDITIONAL GAMES AND• ACHIEVE CASHFLOW-POSITIVE MONETIZATION FEATURES DEVELOPMENT CONFIDENTIAL
  • 17. SGC, v. 4.0 Slide 17ContactMr. ILYA ROITMAN, FOUNDERSGC LIMITED Unit 1010 Miramar Tower, 132 Nathan Road, Kowloon, Hong KongEMAIL: IR@SOZZIAL.COMVOICE: +852 8191-1859MOBILE: +66 8 9204-1953SKYPE: LUCKYTRAFFIC CONFIDENTIAL

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