The maze story of Ilya Petrov, senior copywriter and creative director. Part One

The mazy story of Ilya Petrov, senior copywriter or Dream, luck, magic and a helluva lot of work. November 2010

— The killer is the sexy maid. Oops...

Russian winters are so cold that I can’t get the reason babies leave sweet mother-home and get born in February.

— It’s time, babe! — Are you crazy? It’s February!

I was born as a girl at 21st of February, 1983. At school I was very clever and dreamed about career in science. But then grew up, got married, bought ﬁve African kids. And went to seed in peace.

Such a luck everything happened oppositely

I arrived to this planet as a boy at 21st of February, 1983. At school I was very clever and ﬁnished it with a silver medal. Won many math competitions, was Russian No.18 from 17 y.o. And even got to Moscow State University without any exams.

I ﬁnished the university and got a sci-ﬁ job at Microsoft. I found a girl who dreamed about career in science. Bill Gates present me a license copy of Windows 7 on wedding. So I went to seed in peace.

Such a luck life was up br ok en

— Why are you such an asshole?! — February, mom!

3 years later I left MSU and came back to the native town. I got a job to develop websites in an advertising agency. Advertising was much more interesting. So I switched. Less than in a year I became a creative director of “13 ﬂoor”.

Everything was doing . .. by intuition.

— Turn off the light, bastard! — Sorry, mister Ogilvy. I just wanted to look around.

I didn’t know the word “fake” so did some “jokes” instead.

That was a time I ﬁrst time met the art of synergy. We created six months campaign promoting car audio through fake in-car concerts of popular

I was experimenting with formats...

...and sometimes it works.

Following my dream to know more and work better Wordshop was appeared in my life.

Somehow I got into ﬁrst BBDO copywriting classes Wordshop. That was 3 months & 25 000 km trip 12x Izhevsk-Moscow- Izhevsk. Till Tuesday I was a creative director. At friday — a student. After 3 months of homeworks I got an offer from BBDO White.

— We want to see you with us. — What?

Russian winters are so cold that I can’t get the reason people are so boringly passive. When you are moving it’s... warmer at least.

Life changed th e di re ct io n.

This was the story how I got into BBDO Moscow.

Fin of Part One. by Ilya Petrov Write me at mail@ilyapetrov.com or visit www.ilyapetrov.com

The maze story of Ilya Petrov, senior copywriter and creative director. Part One

by Ilya Petrov on Nov 11, 2010

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The maze story of Ilya Petrov, senior copywriter and creative director. Part One — Presentation Transcript