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GROUP 6GROUP MEMBERS:NUR ILYANI BT BASHIRWAN INTAN SAADAH WAN ROSDIWAN NURHAMIZAH WAN ZAKARIA
LEARNING OBJECTIVEAt the end of the lesson, students should be able to : Define Sales Promotion Briefly explain the obje...
MARKETING(MIX PROMOTION)
Promotion Mix The specific mix of  advertising,  personal selling,  sales promotion,  and public  relations a  company us...
Sales Promotion Mass communication  technique that offers short-  term incentives to  encourage purchase or  sales of a p...
Consumer-Promotion             Consumer-Promotion     Objectives                       Tools   Entice Consumers to    Try ...
Consumer - Promotion Tools1. Samples    Are offers of a trial amount     of a product.    Sampling is the most     effec...
2. Coupons    Are certificates that     give buyers a saving     when they purchase     specified products.    Ex: RM 5 ...
3. Price packs   Offer consumers savings off     the regular price of a     product.   Price packs can be single     pac...
4. Patronage Rewards   Cash or other    rewards offered for    the regular use of a    certain company’s    products or s...
5. Advertising Specialties  Are useful articles imprinted with an    advertiser’s name given as a gifts to    consumers  ...
Exercise :                   DESCRIPTION                       CONSUMER PROMOTION TOOLArticles imprinted with an advertise...
ASSIGNMENTMarketing Project: To fulfill the requirement of this subject, each group are  required to prepare ONE product ...
Sales Promotion
Sales Promotion
Sales Promotion
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Sales Promotion

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Transcript of "Sales Promotion"

  1. 1. GROUP 6GROUP MEMBERS:NUR ILYANI BT BASHIRWAN INTAN SAADAH WAN ROSDIWAN NURHAMIZAH WAN ZAKARIA
  2. 2. LEARNING OBJECTIVEAt the end of the lesson, students should be able to : Define Sales Promotion Briefly explain the objectives of Consumer Promotion Describe each of the Consumer Promotion Tools. Back to school
  3. 3. MARKETING(MIX PROMOTION)
  4. 4. Promotion Mix The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
  5. 5. Sales Promotion Mass communication technique that offers short- term incentives to encourage purchase or sales of a product or service.
  6. 6. Consumer-Promotion Consumer-Promotion Objectives Tools Entice Consumers to Try a New Product Samples Coupons Lure Customers AwayFrom Competitors’ Products Patronage Price Packs Rewards Hold & Reward Loyal Customers Advertising Specialties Consumer Relationship Building
  7. 7. Consumer - Promotion Tools1. Samples  Are offers of a trial amount of a product.  Sampling is the most effective but most expensive.
  8. 8. 2. Coupons  Are certificates that give buyers a saving when they purchase specified products.  Ex: RM 5 off the regular price that will apply to a new product (Discount on full price will encourage product trial)
  9. 9. 3. Price packs Offer consumers savings off the regular price of a product. Price packs can be single packages sold at reduced price (such as two for the price of one) OR two related products banded together Ex: Toothbrush and toothpaste
  10. 10. 4. Patronage Rewards Cash or other rewards offered for the regular use of a certain company’s products or services. Ex: Membership card collecting points to redeem with items.
  11. 11. 5. Advertising Specialties Are useful articles imprinted with an advertiser’s name given as a gifts to consumers Ex: Items included pen, key chain, goody bags, t-shirts, caps and coffee mugs.
  12. 12. Exercise : DESCRIPTION CONSUMER PROMOTION TOOLArticles imprinted with an advertiser’s name given Advertising Specialtiesas a gifts to consumersSingle packages sold at reduced price (such as two Price Packsfor the price of one) OR two related productsbanded togetherTrial amount of a product. SampleCertificates that give buyers a saving when they Couponspurchase specified products.Cash or other rewards offered for the regular use Patronage Rewardsof a certain company’s products or services
  13. 13. ASSIGNMENTMarketing Project: To fulfill the requirement of this subject, each group are required to prepare ONE product to be marketed to your selected target market. Each group must apply any type of Consumer Promotion Tool to market their product Details of the assessment will be disclosed on our next class.
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