• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Advertising Hacks for Startups
 

Advertising Hacks for Startups

on

  • 1,275 views

Hacking online advertising as a lean startup. From my talk given at 500 Startups on May 8, 2012.

Hacking online advertising as a lean startup. From my talk given at 500 Startups on May 8, 2012.

Statistics

Views

Total Views
1,275
Views on SlideShare
1,211
Embed Views
64

Actions

Likes
2
Downloads
10
Comments
1

3 Embeds 64

http://dubclicks.com 60
http://lions.rr.com 3
http://www.google.com 1

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Download From here :: http://gg.gg/14860


    Scanned For Virus : http://bit.ly/1gwvOGn
    Scan it Yourself if You Can Feel As If It's Not Safe.
    -----------------------------------------------------------
    You can choice it what ius download But First step by step Complete setup after Redirect Download Software '!
    ENJOY!
    1. download setup.
    2. run the setup full step by step complete than after download .
    Enjoy.
    any problem plz contact me : jacobdorni34@gmail.com

    100% working and tested setup ........
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Advertising Hacks for Startups Advertising Hacks for Startups Presentation Transcript

  • ADVERTISING HACKSPAID TRAFFIC FOR LEAN STARTUPS Ilya Lichtenstein 500 Startups May 8, 2012
  • ABOUT ILYA• Started buying traffic in 2007• Grew my internet marketing business from $300 to six figure profits in a year• Founder of MixRank.com (Y Combinator, 500Startups)
  • AD CAMPAIGNS==STARTUPS?• 80/20 rule baseline• Returns governed by power law• Disproportionate returns from winners “make the fund”• Failure is the default state: All lose money in the beginning
  • THE GOAL
  • DATA FROM A REAL CAMPAIGN SPEND: ~$35,000/MONTH Month 1 Month 2 Month 3 Ad Groups 634 225 45% Ad Groups w/ Traffic 28% 89% 100%% Profitable Ad Groups 4% 12% 80% Net Profit/Loss -$26,300 -$17,201 $7,829
  • HOW DO YOU SCALE 100X FROM $50/DAY TO $5,000/DAY?
  • EASY.BUILD 100X MORE CAMPAIGNS.
  • PAID TRAFFIC IN 2012• Highly fragmented (resistance to consolidation)• Very inefficient (misaligned incentives)• Not a free market (price manipulation by everyone)
  • THE KEY TO HACKING THE MARKET• Arbitrage low value traffic into high value traffic• Get it cheaper OR monetize better• New business models help (ex. Zynga, Zoosk, ZocDoc)
  • ASSUMPTIONS• Some traffic is underpriced (inefficiency)• Diverse traffic sources bring diverse results (fragmentation)• Big wins will pay for failures (power law)
  • ACTIONS• Find cheap, scalable traffic sources(but not too cheap!)• Test faster than the competition• Many small experiments rather than few big ones• Track everything!
  • GOOD TRAFFIC SOURCES FOR STARTUPS• Self-serve platforms (Google, AdCenter, Facebook)• Transparent ad networks and exchanges• Direct media buys on smaller sites• Low cost/no cost partnerships• Fast build->track->iterate loop• Jump start organic channels(ex. StumbleUpon,TapJoy)
  • BAD TRAFFIC SOURCES FOR STARTUPS• Competing with brand advertisers• Any site with a media kit• Any site with a sales team• Anyone who will “optimize for you”• Big commitments
  • HOW TO SCALE FAST1.Test many diverse audiences and traffic sources quickly2.Focus on the ones that show promise3.Track everything and never stop optimizing
  • THANK YOU! WWW.MIXRANK.COM BLOG.MIXRANK.COM @MIXRANKILYA@MIXRANK.COM