Jojy Azurin

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Jojy Azurin

  1. 1. MEMBERSHIP SITES MORE ONLINE SALESONLINE MARKETING BRANDING MARKETINGONLINESHOPPING CARTS BEST WEBSITE DESIGN SALES PAGE PRODUCT PAGESSTRATEGIC GROWTHMEETING TARGETS NEW CHANNELS TO SELLINCREASE REVENUEECOMMERCE MARKETING Money- Making Online Jojy Azurin Jojy Azurin Machine A Presentation by: 12/04/12 2012 Copyright by Jojy Azurin 1
  2. 2. Agenda• Introduction – What Is A Membership Site• My Journey• How To Make Your Own Profitable Sites – Objectives and Mind Setting – Where To Find Ideas • Types Of Membership Sites • Trends And Studies – How To Validate12/04/12 2012 Copyright by Jojy Azurin 2
  3. 3. Agenda• How To Make Your Own Profitable Sites – How To Create – How To Market• Summary12/04/12 2012 Copyright by Jojy Azurin 3
  4. 4. Introduction12/04/12 2012 Copyright by Jojy Azurin 4
  5. 5. Introduction• What’s a membership site? – a site that contains important information • on a specific topic • appealing to a specific set of people. – restrict access (via a login) to customers who pay a recurring fee (usually monthly or annually) – though there are some membership sites that don’t require any fee, but just a submission of one’s name and email address12/04/12 2012 Copyright by Jojy Azurin 5
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  7. 7. What Is A Membership Site• We are focusing on paid membership sites12/04/12 2012 Copyright by Jojy Azurin 7
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  9. 9. What Is A Membership Site• Why sell information/membership sites? – they can get high-quality information they can use to for themselves that they can’t get elsewhere, – or at least, can’t get as conveniently elsewhere (i.e. you gather the information instead of them doing it).12/04/12 2012 Copyright by Jojy Azurin 9
  10. 10. My Journey12/04/12 2012 Copyright by Jojy Azurin 10
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  12. 12. My First Online Product12/04/12 2012 Copyright by Jojy Azurin 12
  13. 13. “Tell me and I forget, teach me and I may remember, involve me and I learn.” ― Benjamin Franklin “The biggest difference is in the leadership. It was better for us. We had more coaches and mentors to help us. A lot of the younger players today suffer from a lack of direction” Isiah Thomas, NBA Legend12/04/12 2012 Copyright by Jojy Azurin 13
  14. 14. My Membership Site How I Started• According To Corey – Best product to sell online – information – Immediate delivery – It doesn’t matter if most of it can be found free on the internet – Produce it once, and sell it over and over and over again Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. - Mark Twain12/04/12 2012 Copyright by Jojy Azurin 14
  15. 15. My Membership Site How I Started• My Plan – Never give up – Plan the business well so I can earn 7 dollar figures a month – Achieve high quality of life – Eventually sell out in 5 – 7 years. Not retire but set-up more business and set aside for retirement I haven’t’ failed. I’ve found 10,000 ways that won’t work – Benjamin Franklin12/04/12 2012 Copyright by Jojy Azurin 15
  16. 16. My Membership Site How I Started• Started $500 in July 2001 – Hire web designer – Pay for writer for first few book summaries • First book summary was ‘Rich Dad Poor Dad’ – Pay for ads in other newsletters – Launched January 200212/04/12 2012 Copyright by Jojy Azurin 16
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  19. 19. My Membership Site How I Started• My Roadmarkers – One of the first practitioners of SEO – One of the first users of Paypal – One of the first advertisers of Google Adwords • Got an award for generating 1M leads – Got interviewed several times in New York times and MarketingSherpa • Multi-variate testing – Become of the case studies of the classic bestselling ‘Landing Page Handbook’12/04/12 2012 Copyright by Jojy Azurin 19
  20. 20. My Membership Site How I Started• My Roadmarkers – Cause of headache for my top two competitors – Became branded • Authors and publishers started to send books to us for consideration – Corporate licenses contributed to 60 – 70% of our business – Set-up our own call center12/04/12 2012 Copyright by Jojy Azurin 20
  21. 21. My Membership Site How I Started• My Roadmarkers – Introduced the ‘subscription angel’, intrusive pop-ups on the landing page, variety of formats, etc – Started selling to my competitors – I started mentoring other people12/04/12 2012 Copyright by Jojy Azurin 21
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  27. 27. My Membership Site BusinessSummaries.com - Today• #3 in executive book summary industry• 7 formats: PDF, online, video, audio, Powerpoint, PDA and MindMap• Reader base of over 300,000• Total Sales of close to $4M• I was acquired by a $2B-a-year online content company this June 2010• I achieved all my goals12/04/12 2012 Copyright by Jojy Azurin 27
  28. 28. Objective and Mind-Setting12/04/12 2012 Copyright by Jojy Azurin 28
  29. 29. Objective and Mind Setting• $2k to $20k a month – This can be a real long-term business – Ika career nyo na talaga• Best to create a ‘Money Tree’ – It takes time to really make serious money – Be realistic about this – plan for 1, 2, 5 years – Take out the pressure of making money now• Best is to create several ZEMPINS – Zero maintenance passive income sites12/04/12 2012 Copyright by Jojy Azurin 29
  30. 30. Types of Membership Sites12/04/12 2012 Copyright by Jojy Azurin 30
  31. 31. Why Do People Pay For Content• Unique and Exclusive Information• Saves Time• Aggregates Information In One Place• Filters Out And Reserches The Truth• Provide Support To small Business• To Be Part Of A Community• Save Money or Reduce Risk• Provide A Library Of Resources12/04/12 2012 Copyright by Jojy Azurin 31
  32. 32. Why Do People Pay For Content• Access or Association To A Celebrity• Provides Multimedia Content• Provides Education• Promise Of Success• Promise of Good Health• Offer Advice On Personal Problems and Health• Promise Exclusivity• Improve Personal Life12/04/12 2012 Copyright by Jojy Azurin 32
  33. 33. Why Do People Pay For Content• Membership sites may have one of more of these reasons• These sample sites were recently made by either Filipinos or start-up entrepreneurs12/04/12 2012 Copyright by Jojy Azurin 33
  34. 34. What Types Do People Pay 1. Unique and Exclusive Information• The #1 reason - people pay for content because they can’t get the information for free12/04/12 2012 Copyright by Jojy Azurin 34
  35. 35. What Types Do People Pay 1. Unique and Exclusive Information• Call center insider news• Manila-based Expat reference site12/04/12 2012 Copyright by Jojy Azurin 35
  36. 36. What Types Do People Pay 2. Save Time12/04/12 2012 Copyright by Jojy Azurin 36
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  38. 38. What Types Do People Pay 2. Save Time• Book summaries infographic• Downloadable legal forms12/04/12 2012 Copyright by Jojy Azurin 38
  39. 39. What Types Do People Pay 3. Data Aggregation• People will pay to have a lot of disparate data brought together in one place.12/04/12 2012 Copyright by Jojy Azurin 39
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  41. 41. What Types Do People Pay 3. Data Aggregation• Pricing our properties for sale or for rent in Google Maps• End-to-end real estate acquisition (selection services, verification, documentation)12/04/12 2012 Copyright by Jojy Azurin 41
  42. 42. What Types Do People Pay 4. Filter Out and Research The Truth• Getting accurate data is time consuming and often difficult. People and businesses that need accurate data in a timely way will pay for access to a credible source.12/04/12 2012 Copyright by Jojy Azurin 42
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  44. 44. What Types Do People Pay 4. Filter Out and Research The Truth• Title verification services• Consumer Research site12/04/12 2012 Copyright by Jojy Azurin 44
  45. 45. What Types Do People Pay 5. Provide Support To Small Business12/04/12 2012 Copyright by Jojy Azurin 45
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  48. 48. What Types Do People Pay 5. Provide Support To Small Business• Online accounting, HR and payroll application12/04/12 2012 Copyright by Jojy Azurin 48
  49. 49. What Types Do People Pay 6. Being Part of a Niche Community12/04/12 2012 Copyright by Jojy Azurin 49
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  51. 51. What Types Do People Pay 7. Save Money or Reduce Risk12/04/12 2012 Copyright by Jojy Azurin 51
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  53. 53. What Types Do People Pay 8. Provide A Library of Resources• Libraries of resources can have great value to teachers, business people and hobbyists. It could contain templates, plans or documents.12/04/12 2012 Copyright by Jojy Azurin 53
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  55. 55. What Types Do People Pay 8. Provide A Library of Resources• Online English Tutorial• Academic Tutorials• English-Filipino Translation Service• Pre-paid legal services12/04/12 2012 Copyright by Jojy Azurin 55
  56. 56. What Types Do People Pay 9. Access or Association to a Celebrity• People value being associated with and having access to the celebrities in their field of interest.12/04/12 2012 Copyright by Jojy Azurin 56
  57. 57. What Types Do People Pay 10. Provide Multimedia Content• Video and audio are perceived as having high value. Many member sites are charging for multimedia content, while articles given away for free.12/04/12 2012 Copyright by Jojy Azurin 57
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  59. 59. What Types Do People Pay 11. Provide Course Materials• Lessons can be delivered sequentially over a period of time, or can all be made available in one go, for the student to go through in their own time. eLearning market is $200B12/04/12 2012 Copyright by Jojy Azurin 59
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  67. 67. What Types Do People Pay 12. Promise of Success• Many of the most successful paid content websites provide advice on how to make money. This includes investing, gambling and business opportunities12/04/12 2012 Copyright by Jojy Azurin 67
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  71. 71. What Types Do People Pay 12. Promise of Success• OFW Personal Finance12/04/12 2012 Copyright by Jojy Azurin 71
  72. 72. What Types Do People Pay 13. Promise of Good Health• Good health, fitness and dieting sites continue to attract paying members..12/04/12 2012 Copyright by Jojy Azurin 72
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  76. 76. What Types Do People Pay 13. Promise of Good Health• Alternative Medicine12/04/12 2012 Copyright by Jojy Azurin 76
  77. 77. What Types Do People Pay 14. Offer Advice on Personal Problems and Illnesses• Many free forums and websites but often there is suspicion about the advice given and where it is coming from. There is for market for sites run by credible professionals to provide advice to individuals & families with problems12/04/12 2012 Copyright by Jojy Azurin 77
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  79. 79. What Types Do People Pay 15. Promise Exclusivity12/04/12 2012 Copyright by Jojy Azurin 79
  80. 80. What Types Do People Pay 16. Improve Personal Life• People pay to get ahead in life like financial freedom and success.12/04/12 2012 Copyright by Jojy Azurin 80
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  82. 82. What Types Do People Pay 16. Improve Personal Life• OFW Dating12/04/12 2012 Copyright by Jojy Azurin 82

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