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www.kalugdan.com
             January 29, 2011
           Kalugdan 3D Studio
ERICK KALUGDAN
 technopreneur
      myinfotxt.com

 using digital camera since 1999
      Kodak DC3800
      Canon PowerShot A75
      Nikon D5000
      Nikon D90
      Nikon D7000


 photo / video enthusiast
      kalugdan.com
Purpose

Selling online is actually

 selling pictures
Purpose
Approximately 90% of all auctions on
 eBay have images

More than 80% of buyers will skip over an
 auction without photos

Even less tangible items like software sell
 much better online where a photo of the
 box is provided
Purpose
If the item you are selling has any damage or
   flaws, make sure to document this with a
   picture

Paypal will not be responsible in the quality of
  picture you upload on your site. If there is a
  dispute for an item not significantly described,
  your product photos will helps to settle the
  dispute with your clients
Digital Cameras
    Cellphone camera
    Point and shoot
    D-SLR
Resolution


12 Mega Pixels

                              3 MP
                   8 MP
Facebook photo resolution: 720 x 488 (351,360 pixels or 0.35 Mega Pixel)
Quality




Low Quality   Medium Quality    High Quality
Choosing a Digital Camera
           Prioritize quality over
            resolution
           Check sample low light or
            indoor photos
           DSLR is still the best option
Product Photo
   Shape
   Movement
   Size
   Color
Product Shape
Product Shape
Product Shape
Product Shape
Photography
   is the art of capturing light
Lighting
Lighting: Built-in Flash
  Brightens pic but flattens depth
  Very harsh / sharp shadows
  Don’t use as much as possible

  Use directional flash, point it away
   from the subject
Lighting: Bounce Flash
Use the ceiling or walls as light source




               X
Lighting: Bounce Flash

w/o flash      w/ direct flash   w/ bounced flash
Product Movement
Product Size
Product Color
   (White Balance)




Warm           Cold
White Balance
Product Photo

   Shape – lighting + shadows
   Movement – multiple photos
   Size – place an item to scale
   Color – adjust white balance
Photography Tips
Clear and in focus




       Correct
Photography Tips
Clean backgrounds
Photography Tips
Use a lot of light or use daylight




                      … or use a tripod
Photography Tips
Sample placements
Photography Tips
How it fits
Photography Tips
Photos that suggest feelings
Photography Tips
Signatures and tags
Photography Tips
   Clear and in focus
   Clean backgrounds
   Use a lot of light / daylight
   Sample placements
   How it fits
   Suggest feelings
   Signatures and tags
Register now at www.kalugdan.com

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Erick Kalugdan