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Beats, Brews and Bouncy Castles: Defining your library's culture
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Beats, Brews and Bouncy Castles: Defining your library's culture

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Anythink Communications Director Stacie Ledden and Human Resources Director Susan Dobbs spoke about the intersection of branding and culture - and how the two influence each other.

Anythink Communications Director Stacie Ledden and Human Resources Director Susan Dobbs spoke about the intersection of branding and culture - and how the two influence each other.

Published in: Education

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  • 1. “When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘I don’t.’ Ultimately, a brand is a shortcut to a set of emotions… The Zappos brand emanates from every employee. We make an emotional connection person to person, one interaction at a time.” – Tony Hsieh
  • 2. YOUR STAFF IS YOUR BRAND
  • 3. KNOW YOUR WHY
  • 4. CULTURE IS THE PERSONALITY OF A COMPANY
  • 5. OUR SHARED VALUES Compassion for our customers and each other Passion for our product Eagerness to learn Optimistic attitude – we believe anything is possible
  • 6. “As you help and inspire others, you will also be inspired. This job will have you loving Monday mornings again.”
  • 7. “Everyone has their own personal fashion style, and looking great tells our customers that we care about our work, and we project that through our appearance and attitude.”
  • 8. HOW CAN YOU SUPPORT YOUR ORGANIZATION’S CULTURE?
  • 9. Zombie bowling picture
  • 10. WHAT WORDS DESCRIBE YOUR DREAM LIBRARY?
  • 11. IF MY DREAM LIBRARY WERE A BREW…

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