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“When you think about a brand, you don’t
mentally pull up a list of bullet points; you
either think ‘I love this company’ ...
YOUR STAFF IS
YOUR BRAND
KNOW YOUR WHY
CULTURE IS THE
PERSONALITY OF A
COMPANY
OUR SHARED VALUES
Compassion for our customers and each
other
Passion for our product
Eagerness to learn
Optimistic attitu...
“As you help and inspire others, you will
also be inspired. This job will
have you loving Monday
mornings again.”
“Everyone has their own personal
fashion style, and looking great tells
our customers that we care about our
work, and we ...
HOW CAN YOU
SUPPORT YOUR
ORGANIZATION’S
CULTURE?
Zombie bowling picture
WHAT WORDS
DESCRIBE YOUR
DREAM LIBRARY?
IF MY DREAM LIBRARY
WERE A BREW…
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
Beats, Brews and Bouncy Castles: Defining your library's culture
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Beats, Brews and Bouncy Castles: Defining your library's culture

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Anythink Communications Director Stacie Ledden and Human Resources Director Susan Dobbs spoke about the intersection of branding and culture - and how the two influence each other.

Published in: Education
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Transcript of "Beats, Brews and Bouncy Castles: Defining your library's culture"

  1. 1. “When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘I don’t.’ Ultimately, a brand is a shortcut to a set of emotions… The Zappos brand emanates from every employee. We make an emotional connection person to person, one interaction at a time.” – Tony Hsieh
  2. 2. YOUR STAFF IS YOUR BRAND
  3. 3. KNOW YOUR WHY
  4. 4. CULTURE IS THE PERSONALITY OF A COMPANY
  5. 5. OUR SHARED VALUES Compassion for our customers and each other Passion for our product Eagerness to learn Optimistic attitude – we believe anything is possible
  6. 6. “As you help and inspire others, you will also be inspired. This job will have you loving Monday mornings again.”
  7. 7. “Everyone has their own personal fashion style, and looking great tells our customers that we care about our work, and we project that through our appearance and attitude.”
  8. 8. HOW CAN YOU SUPPORT YOUR ORGANIZATION’S CULTURE?
  9. 9. Zombie bowling picture
  10. 10. WHAT WORDS DESCRIBE YOUR DREAM LIBRARY?
  11. 11. IF MY DREAM LIBRARY WERE A BREW…
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