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Our Social Media Presence
 

Our Social Media Presence

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This presentation was the Foundation for Jewish Camp's introductory overview to our internal staff about the Communication Department's social media efforts to date.

This presentation was the Foundation for Jewish Camp's introductory overview to our internal staff about the Communication Department's social media efforts to date.

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    Our Social Media Presence Our Social Media Presence Presentation Transcript

    • FJC and Social Media: We’re Everywhere!
    • Why Social Media?
      • “ You can’t afford not to be on it.”
      • People are talking about Jewish camp, summer camp, and the Jewish nonprofit sector, and we want to be part of that conversation.
      • What are people saying about FJC? What do our audiences need?
      • How can we engage our constituents in the short-term (conversations, sharing links, etc) so that we might engage them in the long-term (program applicants, donors, etc)?
      • How can we make people feel good about Jewish camp? We empower and enable people to advocate.
      • Directly recruit for our programs: One Happy Camper; Professional Development programs, etc.
    • Where are We?
      • Facebook ( www.facebook.com/foundationforjewishcamp )
      • Twitter ( www.twitter.com/jewishcamp )
      • Blog: The Campfire ( www.jewishcamp.org/blog )
      • YouTube ( http://www.youtube.com/user/ilovejewishcamp )
    • What have we learned?
      • 1:12 rule: for every message you send out that promotes yourself or your organization, you should send out 12 messages that either:
        • Provide a resource to audience (articles, etc.)
        • Complement or highlight someone else’s efforts (repost messages from camps, organizations, etc.)
        • Initiate conversations: Ask audience questions that will allow them to talk about themselves and share their stories.
    • Facebook
    • Facebook
      • 1892 Fans
      • Fans: camp professionals, lay leaders, parents, camp alum, campers, Jewish professionals
      • Purpose: Engage different segments of this audience and promote interactivity. Highlight dynamic nature of Jewish summer camp and of FJC—our travels, our programs, our work with different constituent groups.
    • Twitter: Home Page
    • Twitter
      • 794 Followers: camps, nonprofit technology gurus, secular camp orgs and professionals, Jewish professionals, rabbis, former campers, parents, random folks with an interest in Jewish camp
      • Purpose: Twitter is a much more informal mechanism of communicating small bits of information to a much broader audience. Unlike FB, it’s appropriate to insert yourself into a stranger’s conversation or send them a message even if they don’t follow you.
      • Twitter also allows you to follow conversations around specific topics/events, and see who the real influencers are.
    • Twitter: HootSuite
    • Hootsuite: Hashtag (#) Conversations
    • Hootsuite: Who We Follow
    • Hootsuite: Monitors FB page too!
    • Blog: The Campfire
    • Blog
      • Our blog is a work in progress.
      • Guest bloggers, FJC staff bloggers
      • Be less formal, more frequent.
      • Insert yourself in a conversation on a hot topic.
      • Great way for staff (yes—all of you!) to participate!
    • YouTube
    • YouTube
      • Space that holds all FJC videos
      • Allows users to comment
      • Allows us to embed videos into our website, blog, FB posts, TW posts, etc.
      • Engagement on YouTube: as FJC becomes more nimble with video use and policy going forward, we may come to increase our YouTube presence.
    • Social Media Behavior in 140 Chars: … And always mention FJC when you talk about our programs.
    • Thanks for your attention!
      • Questions? Ask:
      • Alicia ( [email_address] )
      • Joelle ( [email_address] )
      • We’ll see you online…