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Unit 6   cruise, airline
 

Unit 6 cruise, airline

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    Unit 6   cruise, airline Unit 6 cruise, airline Presentation Transcript

    • TRANSPORTATION SERVICES OBJECTIVES 1. Discuss the selection of tourist travel modes 2. Explain the role of water-based and air transport 3. Identify the growth of air transport and scope of airline regulation
    • Transportation Mode
      • Cost, traveling time, safety, convenience, comfort, availability, frequency of trips, ground services, terminal facilities and locations, status and prestige and departure and arrival times
    • 5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE
      • 1. FUNCTIONAL UTILITY – expected performance for a specific purpose
      • Ex. Departure and arrival times, safety records, directness of the trip, number of stops or transfers
      • 2. AESTHETIC/EMOTIONAL – fear, social concern, style, luxury, comfort and personal feeling that the form of transportation might evoke
    • 5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE
      • 3. SOCIAL/ORGANIZATIONAL – the frequent users of certain kind of transportation are stereotyped according to sex, racial origin, income, price/cost and education
      • Ex. Those who take bus trips are usually perceived to be female, either young or old, while those who take bus tours and cruises are generally retired people.
    • Transportation Mode
      • 4. SITUATION – how conveniently located the particular mode of transportation and its terminal facilities are for the traveler
      • 5. CURIOSITY UTILITY – refers to the traveler’s perceived need to do something new and creative
      • Ex. Flying translantic on Concorde may have a high curiosity value for many business travelers.
    • Water-based transport
      • CRUISE SHIPS
      • Travelers can satisfy their desire to experience new environments and see new cultures and still bring with them the comfort, safety and convenience.
      • There is no changing of hotels, airports, food and beds which may cause sleeplessness and other problems.
    • Water-based transport
      • CRUISE SHIPS
      • A cruise ship is both a floating hotel and resort because the guests are housed, fed, and entertained.
      • Food is offered throughout the day from 7 course meals to themed event dinners.
      • Cruises are promoted and sold on the basis of health, recreation and leisure.
    • Water-based transport
      • CRUISE SHIPS
      • Cruise enthusiasts prefer this type of vacation because it combines fresh air, plenty of good food, a variety of activities and visits to exotic places.
      • Theme cruises are popular such as culinary cruises, historic voyages, stock market seminars, movie and music festivals.
    • Water-based transport
      • CRUISE SHIPS
      • The Carribbean is the world’s largest cruise destination. Other major cruise destinations include the Mediterranean, Scandinavia, Alaska and the Pacific.
      • Cruises are announced several months before the departure and are also sold mostly by travel agents as packages.
    • CRUISE MARKET FOR THE PHILIPPINES
      • Subic Bay with day trips around Subic, Clark and Bataan
      • Puerto Princesa with day trips to the PPUR, islands of Honda Bay
      • Iloilo with day trips of the historic areas of the city and Guimaras Island
    • CRUISE TOURISM
      • A product of medium grade importance, given its limited economic impact but quick access to revenue generation
      • Dependent on the prior development of other tourism products, since most cruise activities are based on nature, culture and beach attractions.
    • CRUISE TOURISM
      • 2 TYPES
      • CONVENTIONAL CRUISE
      • Large cruise ships, most popular and common type of cruise line
      • Cater for 850 to 3,000 passengers
      • Referred to as floating resorts
      • Restaurants, arcades and shopping facilities
      • Casinos, evening entertainment shows, libraries and spas
    • CRUISE TOURISM
      • 2 TYPES
      • POCKET CRUISE
      • Less than 250 passengers
      • Maintains same level of amenities
      • Offers passengers more intimate atmosphere and cruise experience
      • Cabins are large and well furbished
    • CRUISE TOURISM
      • Small scale or pocket cruise are certainly the right formats the Philippines could profit from the cruise booming global and regional trend.
      • Requires development in key destinations in order to prepare for the new further arrivals it could be generating.
    • Exercises
      • You are working for a travel agency and have a family in your office. You realize early in the conversation that the wife is very interested in a cruise but the husband has some definite reservations. After probing for several minutes, the husband identifies the following concerns and questions he has about cruises:
      • I will get bored and fell confined.
      • I am afraid I will get seasick.
      • Cruises are only for rich people.
      • What can you do with kids on the a ship?
      • What is there to do at night?
      • How would you address these concerns/questions in order to sell this family a cruise?
    • Case Problem
      • The Rotary Club Program chairman has asked you to give a talk on the advantages of cruises. He has also hinted the club members might be interested in taking a group cruise with their spouses and children. What would you include in your talk?
    • NAUTICAL TOURISM
      • Brings together sports, recreational activities and tourism
      • Navigation and journeying of tourists/boaters in vessels (yachts, boats, sailing, motorboat, charter boat etc.)
      • Involves marinas or boat shelters and water based activities on or off the vessels navigating in closed areas, rivers, lakes overseas and oceans
    • NAUTICAL TOURISM
      • Tourists may arrive on their own private boat, or just lease it upon arrival
      • Has strong potential in the Philippines
      • Implementation would be very time consuming, requires high amount of professional and skilled labor, additional infrastructures and strong compliance with safety and marine asset.
    • Airline Regulation
      • International tourism requires a system of international air transportation.
      • This system requires negotiation between nations and carriers in the form of bilateral agreement.
      • Airlines may be assessed overflight charges for the privilege of flying over other nations including countries which do not have formal diplomatic relations with each other.
    • Airline Regulation
      • Lending rights, fuel purchase agreements, maintenance provisions and other considerations require bilateral negotiation.
      • Bilateral air agreement – airline service could not be offered between a nation of origin and one of destination unless there was a specific agreement between the two nations regarding the details of service.
    • Airline Regulation
      • The need for bilateral agreement was intensified because small nations felt that they should have their own national airline or flag carrier.
      • INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA)
      • Democratic organization whose membership is open to any member of the United Nations
      • Purpose is to establish a system of international rates and fares
      • The airlines enter, into agreements concerning rates, conditions of service, routes to be given to each airline
    • Air transport
      • The factors associated with the recent boom in air travel include the world economy, rising standard of living and the quality of air service.
      • Assignment:
      • Site Name: Air Transport Association (ATA)
      • URL: Http://www.airlines.org
      • 1. What does the site say about airline safety?
      • 2. What is the forecast for future air travel?