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Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
Unit 5 visitor attractions
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Unit 5 visitor attractions

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  • 1. <ul><li>OBJECTIVES: </li></ul><ul><li>Understand the scope and importance of visitor attractions </li></ul><ul><li>Identify the classifications of visitor attractions </li></ul>
  • 2. <ul><li>It is a named site with a specific human or natural feature which is the focus of visitor and management attention. Pearce, 1991 </li></ul>Visitor Attractions
  • 3. <ul><li>Attractions are generally single units, individual sites or very small, easily delimited geographical areas based on a single key feature. </li></ul><ul><li>Destinations are larger areas that include a number of individual attractions together with the support services required by tourists. </li></ul><ul><li>Swarbrooke, 2002 </li></ul>
  • 4. Visitor Attractions <ul><li>A permanent established excursion destination </li></ul><ul><li>A primary purpose of which is to allow access for entertainment, interest or education </li></ul><ul><li>It must be open to the public, without prior booking, for published periods each year. </li></ul><ul><li>It should be capable of attracting day visitors or tourists as well as local residents </li></ul><ul><li>It must be a single business, under a single management, so that it is capable of answering the economic questions on revenue, employment </li></ul><ul><li>- Definition of NTO, UK </li></ul>
  • 5. Classifications of attractions <ul><li>TYPE </li></ul><ul><li>Historic houses, Museums and galleries, Wildlife attractions, Castles, Gardens, Leisure parks </li></ul>
  • 6. Classifications of attractions <ul><li>PHYSICAL ENVIRONMENT </li></ul><ul><li>Natural (forest, mountains) </li></ul><ul><li>Built Environment (leisure park, historic houses) </li></ul>
  • 7. Classifications of attractions <ul><li>OWNERSHIP </li></ul><ul><li>Managed by wide range of organizations, trusts and individuals working in the public, private and not for profit sectors. </li></ul>
  • 8. Classifications of attractions <ul><li>PERCEPTION </li></ul><ul><li>Dark Tourism </li></ul><ul><li>Memorial Day Commemoration </li></ul><ul><li>ADMISSION POLICY </li></ul><ul><li>Admission fees, </li></ul><ul><li>Open freely to the public, </li></ul><ul><li>Operated by membership, </li></ul><ul><li>Voluntary donations </li></ul>
  • 9. Classifications of attractions <ul><li>APPEAL </li></ul><ul><li>Geographic level </li></ul><ul><li>Market segments </li></ul><ul><li>SIZE AND CAPACITY </li></ul><ul><li>Vary in land coverage, designed for mass coverage, range of services and facilities </li></ul>
  • 10. Classifications of attractions <ul><li>COMPOSITION </li></ul><ul><li>Located around a specific point or feature </li></ul><ul><li>May occur at a variety of locations </li></ul><ul><li>DEGREE OF PERMANENCE </li></ul><ul><li>Event are short duration expected in temporary sites </li></ul>
  • 11. Classifications of attractions <ul><li>VOLUME OF VISITORS </li></ul><ul><li>Visitor numbers received over a given period of time </li></ul><ul><li>ORGANIZATIONAL COMPLEXITY AND RISK </li></ul><ul><li>Degree of organization needed to coordinate </li></ul><ul><li>Unpredictable nature of visitor markets and individuals </li></ul>
  • 12. Influences in determining the success of visitor attractions <ul><li>Professional management skills and the operator’s available resources </li></ul><ul><li>The type of attraction or ‘product offering’ </li></ul><ul><li>Market demand for the product </li></ul><ul><li>Ease of access from major routes and centers of tourist and resident populations </li></ul>
  • 13. Influences in determining the success of visitor attractions <ul><li>Appropriate hours of opening </li></ul><ul><li>Provision and quality of on-site amenities (parking, visitor centre, signs and labels, shops, guides, refreshments, toilets etc.) </li></ul><ul><li>Proximity to and quality of near site amenities (sign posts, local accommodation, local services) </li></ul>
  • 14. Influences in determining the success of visitor attractions <ul><li>Quality of service (staff appearance, attitude, behavior, local services) </li></ul><ul><li>The mood, expectation, behavior and attitude of visitors </li></ul><ul><li>Value for money </li></ul>

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