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Summary of Internet Librarian Conference, Monterey, CA, October 2008

Summary of Internet Librarian Conference, Monterey, CA, October 2008

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Transcript

  • 1. Conversations I Joined at Internet Librarian 2008 Shelly Thacker
  • 2. 2.0 Isn’t So New Anymore
    • Interactive technologies & features are now ubiquitous and expected
    • Libraries and librarians need cohesive web presences to network with each other as well as the public
  • 3. Will They Come?
    • Advertise web presences
      • On Website with badges, widgets
    • Offer a choice of tools
      • Facebook, Twitter, MySpace, etc.
    • Users will spread the word
  • 4. Librarians Make Libraries
    • Promote the librarians in the libraries, not just the stuff
      • Link librarians’ social presences to the library’s
      • Show librarians, or their avatars, on things like blogs, etc., especially for teens
  • 5. Make It A Two-Way Street
    • Let users get interactive
      • Online library card registration
      • Place to share their opinions
      • Encourage sharing of identities, on social sites like MySpace, Facebook, etc.
  • 6. Get Out There!
    • Make sure library is listed on sites people are searching
      • Gooogle Maps
      • Yahoo Local
      • Ask City
      • Local interest sites
  • 7. Get Further Out There
    • Create podcasts & videocasts, post them to sites besides library’s website
      • YouTube --Yahoo podcast
      • Google video --podcast.net
      • Bliptv --podcast alley
      • Blinkx --singingfish
  • 8. But Wait…There’s More
    • Talkshoe.com / Utterli.com
      • Create/manage/host your own audio
      • Can record for podcasting
      • Can push to iTunes
      • Just need headphones w/mic & computer
    • 12seconds.tv
      • Like Twitter for video
    • Ustream.com
      • Live interactive broadcasting
  • 9. Tweet Tweet
    • Twitter.com
      • What are you doing?
      • Described as microblogging
      • Keeps people/librarians/libraries in touch and communicating
      • Having conversations…
  • 10. JOIN THE CONVERSATION
    • This is the main point of everything at IL2008, and Web2.0 in general
    • Don’t ask, “Why would I do that?” … Just join the conversation
    • We’ll keep up in the 2.0 world, and bring better services to our public
  • 11. Sources (in order of use)
    • Nancy Dowd, “Giving Your Marketing and Advocacy a Second Life,” see also: http://themwordblog.blogspot.com/ - blog on library marketing
    • Sarah Houghton Jan, “Digital Marketing – Successful Plans & Organizations”
    • Connie Crosby, “Instant Audio & Video: Tools Igniting the Digital World”
    • Heidi Schroeder, “Videos: Designing, Creating, and Making Them Work”
    • Michael Sauers, “Twitter & How the ‘Twittiest’ Use it for Keeping Up”
    • Background image: http://www.teendigital.info/