Conversations I Joined at Internet Librarian 2008 Shelly Thacker

2.0 Isn’t So New Anymore Interactive technologies & features are now ubiquitous and expected Libraries and librarians need cohesive web presences to network with each other as well as the public

Interactive technologies & features are now ubiquitous and expected

Libraries and librarians need cohesive web presences to network with each other as well as the public

Will They Come? Advertise web presences On Website with badges, widgets Offer a choice of tools Facebook, Twitter, MySpace, etc. Users will spread the word

Advertise web presences

On Website with badges, widgets

Offer a choice of tools

Facebook, Twitter, MySpace, etc.

Users will spread the word

Librarians Make Libraries Promote the librarians in the libraries, not just the stuff Link librarians’ social presences to the library’s Show librarians, or their avatars, on things like blogs, etc., especially for teens

Promote the librarians in the libraries, not just the stuff

Link librarians’ social presences to the library’s

Show librarians, or their avatars, on things like blogs, etc., especially for teens

Make It A Two-Way Street Let users get interactive Online library card registration Place to share their opinions Encourage sharing of identities, on social sites like MySpace, Facebook, etc.

Let users get interactive

Online library card registration

Place to share their opinions

Encourage sharing of identities, on social sites like MySpace, Facebook, etc.

Get Out There! Make sure library is listed on sites people are searching Gooogle Maps Yahoo Local Ask City Local interest sites

Make sure library is listed on sites people are searching

Gooogle Maps

Yahoo Local

Ask City

Local interest sites

Get Further Out There Create podcasts & videocasts, post them to sites besides library’s website YouTube --Yahoo podcast Google video --podcast.net Bliptv --podcast alley Blinkx --singingfish

Create podcasts & videocasts, post them to sites besides library’s website

YouTube --Yahoo podcast

Google video --podcast.net

Bliptv --podcast alley

Blinkx --singingfish

But Wait…There’s More Talkshoe.com / Utterli.com Create/manage/host your own audio Can record for podcasting Can push to iTunes Just need headphones w/mic & computer 12seconds.tv Like Twitter for video Ustream.com Live interactive broadcasting

Talkshoe.com / Utterli.com

Create/manage/host your own audio

Can record for podcasting

Can push to iTunes

Just need headphones w/mic & computer

12seconds.tv

Like Twitter for video

Ustream.com

Live interactive broadcasting

Tweet Tweet Twitter.com What are you doing? Described as microblogging Keeps people/librarians/libraries in touch and communicating Having conversations…

Twitter.com

What are you doing?

Described as microblogging

Keeps people/librarians/libraries in touch and communicating

Having conversations…

JOIN THE CONVERSATION This is the main point of everything at IL2008, and Web2.0 in general Don’t ask, “Why would I do that?” … Just join the conversation We’ll keep up in the 2.0 world, and bring better services to our public

This is the main point of everything at IL2008, and Web2.0 in general

Don’t ask, “Why would I do that?” … Just join the conversation

We’ll keep up in the 2.0 world, and bring better services to our public

Sources (in order of use) Nancy Dowd, “Giving Your Marketing and Advocacy a Second Life,” see also: http://themwordblog.blogspot.com/ - blog on library marketing Sarah Houghton Jan, “Digital Marketing – Successful Plans & Organizations” Connie Crosby, “Instant Audio & Video: Tools Igniting the Digital World” Heidi Schroeder, “Videos: Designing, Creating, and Making Them Work” Michael Sauers, “Twitter & How the ‘Twittiest’ Use it for Keeping Up” Background image: http://www.teendigital.info/

Nancy Dowd, “Giving Your Marketing and Advocacy a Second Life,” see also: http://themwordblog.blogspot.com/ - blog on library marketing

Sarah Houghton Jan, “Digital Marketing – Successful Plans & Organizations”

Connie Crosby, “Instant Audio & Video: Tools Igniting the Digital World”

Heidi Schroeder, “Videos: Designing, Creating, and Making Them Work”

Michael Sauers, “Twitter & How the ‘Twittiest’ Use it for Keeping Up”

Background image: http://www.teendigital.info/