Web Trends for Marketing      Professionals   March 26, 2012, Jerusalem       By: Miriam Schwab  Follow me: @miriamschwab ...
Who am I?• Friendly CEO of illuminea, one of Israel’s  leading WordPress development agencies.• Providing SEO and social m...
Change to Google Algo•   Over next few months•   More facts and answers•   “Semantic” search•   Microformats like Schema i...
No over-optimizing for Google• Matt Cutts announced Google  working on tweak to algo to punish  over-optimized sites• Too ...
Google Places – biz address• If you don’t serve clients at your  location, you have to hide it in the  Places dashboard• I...
New Google Analytics Social        Reports                     Follow me! @miriamschwab
What it does• Hard to measure environment where  activity happens on- and off-site• Bridges the gap between social media  ...
Overview Report• See how much  conversion value  (number, monetary) is  generated from your  social channels.• “Last Inter...
Conversions Report• Measures the value  of each individual  social channel by  seeing conversion  rates and monetary  valu...
Social Sources Report• See how visitors  from different  sources behave• See content they  interact with, did  they stay o...
Social PluginsSee which articles on your site arereceiving the most engagement andwhich social buttons - forexample, Googl...
Activity StreamShows how people are engaging sociallywith your content off your site across thesocial web.See URLs they sh...
Firefox To Use Google Secure        Search By Default• What this means: more “Not provided”  keywords in analytics       ...
Facebook Timelines for Pages• Deploying end of March• No more default landing tab – but can  buy ads that lead to app• No ...
Earliest date in  851 x 315 px –    timeline: 1000 AD   no promos,      deals                    You can create           ...
Custom tabs  can be up to     780 px wide, enforced35 px left margin                    Follow me! @miriamschwab
Creating graphics for FB timeline• Photoshop template one with smart  objects• How to Create a Cool Timeline Cover  Photo ...
New Facebook Admin Panel            FB will soon offer            five levels of admin            access – projected      ...
1. Notifications                  2. New Likes       3. Insights                                 4. Messages              ...
Follow me! @miriamschwab
Mobile referrals on App Insights                        Follow me! @miriamschwab
See less of acquaintances on fb• Now easier to add friends to  Acquaintances list• They won’t see that you changed their  ...
Follow me! @miriamschwab
New fb tool for demo ads                  Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Sponsored vs. Premium• will appear on right-   • For non-fans,  hand side. 40%            content will appear  more       ...
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
New Pinterest ProfilesNow shows latest pin                       Follow me! @miriamschwab
Follow me! @miriamschwab
New Pinterest TOS• Supposedly easier to understand• Doesn’t say they can sell our content  anymore• No pins that explicitl...
Pinterest Stats and Studies• Only 13 percent of survey respondents  either somewhat or strongly agree that  Pinterest infl...
NEWS & TIPS              Follow me! @miriamschwab
General stuff• Twitter turns six• Twitter bought Posterous• 83.8% of US internet users viewed online  video• Video ads acc...
Facebook & China• FB blocked in China – but largest  number of Facebook app developers  in Asia-Pacific region are from Ch...
China controlling social network• China forcing Sina Weibo users to use  real names• Sina will have to review posts of use...
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Interesting Reads• Search Engines Most Popular Path To  Web Sites• Gingrich Campaign Launches Anti-  Romney Facebook Timel...
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at htt...
Monthly web trends - March 2012 - by Miriam Schwab
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Monthly web trends - March 2012 - by Miriam Schwab

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The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.

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Monthly web trends - March 2012 - by Miriam Schwab

  1. 1. Web Trends for Marketing Professionals March 26, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab
  2. 2. Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  3. 3. Change to Google Algo• Over next few months• More facts and answers• “Semantic” search• Microformats like Schema important• Shift to semantic search could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month. Follow me! @miriamschwab
  4. 4. No over-optimizing for Google• Matt Cutts announced Google working on tweak to algo to punish over-optimized sites• Too many keywords on a page• Too many links exchanged• Anything normal people don’t do Follow me! @miriamschwab
  5. 5. Google Places – biz address• If you don’t serve clients at your location, you have to hide it in the Places dashboard• Instructions at Google guidelines Follow me! @miriamschwab
  6. 6. New Google Analytics Social Reports Follow me! @miriamschwab
  7. 7. What it does• Hard to measure environment where activity happens on- and off-site• Bridges the gap between social media and business metrics• Identifies value of traffic from social, measure direct and future conversions• Helps you understand social activities to help optimize engagement Follow me! @miriamschwab
  8. 8. Overview Report• See how much conversion value (number, monetary) is generated from your social channels.• “Last Interaction Social Conversion” and “Assisted Social Conversion” Follow me! @miriamschwab
  9. 9. Conversions Report• Measures the value of each individual social channel by seeing conversion rates and monetary values• Must define goals for this report to work Follow me! @miriamschwab
  10. 10. Social Sources Report• See how visitors from different sources behave• See content they interact with, did they stay or go, etc. Follow me! @miriamschwab
  11. 11. Social PluginsSee which articles on your site arereceiving the most engagement andwhich social buttons - forexample, Google +1 - are beingclicked to share them Follow me! @miriamschwab
  12. 12. Activity StreamShows how people are engaging sociallywith your content off your site across thesocial web.See URLs they shared, how and where theyshared (i.e. “reshare” on Google+), andwhat they said.Mainly for Google+ right now Follow me! @miriamschwab
  13. 13. Firefox To Use Google Secure Search By Default• What this means: more “Not provided” keywords in analytics  Follow me! @miriamschwab
  14. 14. Facebook Timelines for Pages• Deploying end of March• No more default landing tab – but can buy ads that lead to app• No more photo strip• Can make status updates “sticky” – for up to 7 days Follow me! @miriamschwab
  15. 15. Earliest date in 851 x 315 px – timeline: 1000 AD no promos, deals You can create custom thumbnails for tabs - 111 x 74px Profile picdisplays at 125x 125 px. Must upload 180 x 180 px Follow me! @miriamschwab
  16. 16. Custom tabs can be up to 780 px wide, enforced35 px left margin Follow me! @miriamschwab
  17. 17. Creating graphics for FB timeline• Photoshop template one with smart objects• How to Create a Cool Timeline Cover Photo and Profile Picture Combo for your Facebook Page Follow me! @miriamschwab
  18. 18. New Facebook Admin Panel FB will soon offer five levels of admin access – projected end of March Follow me! @miriamschwab
  19. 19. 1. Notifications 2. New Likes 3. Insights 4. Messages 5. Manage Follow me! @miriamschwab
  20. 20. Follow me! @miriamschwab
  21. 21. Mobile referrals on App Insights Follow me! @miriamschwab
  22. 22. See less of acquaintances on fb• Now easier to add friends to Acquaintances list• They won’t see that you changed their list, but you’ll see less of their posts• Go to your Friends page, select the Acquaintances list and click See All Suggestions. Follow me! @miriamschwab
  23. 23. Follow me! @miriamschwab
  24. 24. New fb tool for demo ads Follow me! @miriamschwab
  25. 25. Follow me! @miriamschwab
  26. 26. Follow me! @miriamschwab
  27. 27. Follow me! @miriamschwab
  28. 28. Sponsored vs. Premium• will appear on right- • For non-fans, hand side. 40% content will appear more on right-hand side engaging, 80% as ad. more likely to be • No mobile ads remembered• can also appear in news feed on desktop and mobile• All placements are on Facebooks homepage Follow me! @miriamschwab
  29. 29. Follow me! @miriamschwab
  30. 30. Follow me! @miriamschwab
  31. 31. Follow me! @miriamschwab
  32. 32. Follow me! @miriamschwab
  33. 33. New Pinterest ProfilesNow shows latest pin Follow me! @miriamschwab
  34. 34. Follow me! @miriamschwab
  35. 35. New Pinterest TOS• Supposedly easier to understand• Doesn’t say they can sell our content anymore• No pins that explicitly encourage self- harm or self-abuse• Simpler tools for reporting copyright or TM infringements• On the way to API and private pinboards Follow me! @miriamschwab
  36. 36. Pinterest Stats and Studies• Only 13 percent of survey respondents either somewhat or strongly agree that Pinterest influences their purchasing decisions.• Study Says Pinterest More Trusted By Women Than Facebook, Twitter• Pinterest Drives More Traffic to Blogs Than Twitter Follow me! @miriamschwab
  37. 37. NEWS & TIPS Follow me! @miriamschwab
  38. 38. General stuff• Twitter turns six• Twitter bought Posterous• 83.8% of US internet users viewed online video• Video ads accounted for 16.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online. (comScore Feb. 2012)• YouTube live streaming now available for non-profits in non-profit program Follow me! @miriamschwab
  39. 39. Facebook & China• FB blocked in China – but largest number of Facebook app developers in Asia-Pacific region are from China (20%)!• FB has Chinese-language help pages for developers Follow me! @miriamschwab
  40. 40. China controlling social network• China forcing Sina Weibo users to use real names• Sina will have to review posts of users who have 100,000+ followers, and delete posts that are harmful to "national interests" within 5 minutes.• However authorities are already capable of tracing the sources of any sensitive information. Follow me! @miriamschwab
  41. 41. Follow me! @miriamschwab
  42. 42. Follow me! @miriamschwab
  43. 43. Follow me! @miriamschwab
  44. 44. Interesting Reads• Search Engines Most Popular Path To Web Sites• Gingrich Campaign Launches Anti- Romney Facebook Timeline• Facebook Marketing Conference Guides Follow me! @miriamschwab
  45. 45. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow me! @miriamschwab
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