Web Trends for Marketing      Professionals    Feb. 27, 2012, Jerusalem       By: Miriam Schwab  Follow me: @miriamschwab ...
Who am I?• Friendly CEO of illuminea, one of Israel’s  leading WordPress development agencies.• Providing SEO and social m...
http://apps.facebook.com/avia            ryeditor/                     Follow me! @miriamschwab
Follow me! @miriamschwab
Facebook’s Ad Revenues Will   Pass $5 Billion This Year                     Follow me! @miriamschwab
Follow me! @miriamschwab
Changes to fb ads• Reduced ad copy from 135 characters  to 90 characters – end of Feb.• Open Graph action spec targeting –...
Follow me! @miriamschwab
Follow me! @miriamschwab
FB Featured Stories• Sponsored stories to become Featured  stories• Rolling out over next few months.• Difference: these a...
Follow me! @miriamschwab
Facebook verified accounts• Celebrities will be able to verify their  account• Then they can use a nickname (i.e. Stefani ...
F-commerce not going so well• JC Penney, Nordstrom, Gap, Banana  Republic, Old Navy opened and  closed stores on fb• Didn’...
Follow me! @miriamschwab
Jan. 2012: 181 m U.S. users watched nearly 40 billion videos, 22.6 hrs of online video                                 Fol...
YouTube adds featuresPromote your Google+ profileon your YouTube channel                               Follow me! @miriams...
YouTube adds features• Post videos, playlists to channel feed• More annotation options – a new  type, color palette, new  ...
Google: video schema markup• http://schema.org/VideoObject• 3 main pieces of info: title, meta  description, thumbnail• Go...
Google: concert rich snippetsWhen you search for aband, local concertlistings will bedisplayed                        Foll...
Rich snippets testing tool      bookmarklet                     Follow me! @miriamschwab
Clean up your serps with Bing                     Follow me! @miriamschwab
Follow me! @miriamschwab
Submit content directly to Bing• Submit your domain on this page• Submit URL in Bing Webmaster Tools –  50 per month, 10 p...
Yandex + Twitter• Russian search engine Yandex to gain  access to twitter “firehose”• New tweets will now become available...
Follow me! @miriamschwab
Twitter hits 500 million users. But…• “out of 100,000 accounts [Twopcharts]  has looked at, many have been  suspended or c...
Twitter, American Express Bring          Self-Serve Ads                       Follow me! @miriamschwab
Follow me! @miriamschwab
Twitter ads for SMBs (cont)• To launch next month• Open to US American Express  cardholders and merchants• Twitter will in...
Pinterest updates• Site owners can opt-out of Pinterest  with code added to header: <meta  name=”pinterest” content=”nopin...
Pinterest updates• Pin captions now limited to 500  characters                               Follow me! @miriamschwab
LinkedIn 277% better for lead              gen• HubSpot: traffic from LinkedIn  generated highest visitor-to-lead  convers...
Smartphone Penetration          Reaches 48%• Two-thirds of 24-34 yr olds have a  smartphone. Over last three months, 8 out...
Google Analytics on Mobile• Track clicks on phone numbers and  maps• Add tracking parameters to phone  number links, then ...
Follow me! @miriamschwab
Follow me! @miriamschwab
NEWS & TIPS              Follow me! @miriamschwab
Interesting Reads• Target uses its masses of data to determine  if you’re pregnant• Google circumvents Safari default sett...
Follow me! @miriamschwab
Export all your Google Docs Files          with One Click                        Follow me! @miriamschwab
QRHacker: Pimp Your QR Code                    Follow me! @miriamschwab
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at htt...
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Web trends monthly lecture by Miriam Schwab, February 27, 2012

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The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Join Miriam Schwab for an hour packed with the most important updates on the web so you can maximize your online potential.

Published in: Technology, Design
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Web trends monthly lecture by Miriam Schwab, February 27, 2012

  1. 1. Web Trends for Marketing Professionals Feb. 27, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab
  2. 2. Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and now SMX!• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  3. 3. http://apps.facebook.com/avia ryeditor/ Follow me! @miriamschwab
  4. 4. Follow me! @miriamschwab
  5. 5. Facebook’s Ad Revenues Will Pass $5 Billion This Year Follow me! @miriamschwab
  6. 6. Follow me! @miriamschwab
  7. 7. Changes to fb ads• Reduced ad copy from 135 characters to 90 characters – end of Feb.• Open Graph action spec targeting – Listen, Read, Watch actions on Objects (song, book, product) story ads – Removes limit of only promoting actions on your own Pages, apps, Places Follow me! @miriamschwab
  8. 8. Follow me! @miriamschwab
  9. 9. Follow me! @miriamschwab
  10. 10. FB Featured Stories• Sponsored stories to become Featured stories• Rolling out over next few months.• Difference: these appear in the news feed, can only show for users who liked a Page, or their friend’s activity• One-ish paid item per day.• Rumor: Will show on mobile. Follow me! @miriamschwab
  11. 11. Follow me! @miriamschwab
  12. 12. Facebook verified accounts• Celebrities will be able to verify their account• Then they can use a nickname (i.e. Stefani Germanotta can choose to be called Lady Gaga)• Those with verified accounts will gain more prominent placement in Facebook’s “People To Subscribe To” suggestions.• No verification badge Follow me! @miriamschwab
  13. 13. F-commerce not going so well• JC Penney, Nordstrom, Gap, Banana Republic, Old Navy opened and closed stores on fb• Didn’t get needed ROI. Follow me! @miriamschwab
  14. 14. Follow me! @miriamschwab
  15. 15. Jan. 2012: 181 m U.S. users watched nearly 40 billion videos, 22.6 hrs of online video Follow me! @miriamschwab
  16. 16. YouTube adds featuresPromote your Google+ profileon your YouTube channel Follow me! @miriamschwab
  17. 17. YouTube adds features• Post videos, playlists to channel feed• More annotation options – a new type, color palette, new timeline, annotation styles Follow me! @miriamschwab
  18. 18. Google: video schema markup• http://schema.org/VideoObject• 3 main pieces of info: title, meta description, thumbnail• Google recommends using on-page markup (schema, Facebook Share, Yahoo RDFa), video sitemaps• “Google recommends using a dedicated video play page for each video.” Follow me! @miriamschwab
  19. 19. Google: concert rich snippetsWhen you search for aband, local concertlistings will bedisplayed Follow me! @miriamschwab
  20. 20. Rich snippets testing tool bookmarklet Follow me! @miriamschwab
  21. 21. Clean up your serps with Bing Follow me! @miriamschwab
  22. 22. Follow me! @miriamschwab
  23. 23. Submit content directly to Bing• Submit your domain on this page• Submit URL in Bing Webmaster Tools – 50 per month, 10 per day• Reinclusion request support via email support form• Submit RSS feed in BWT Follow me! @miriamschwab
  24. 24. Yandex + Twitter• Russian search engine Yandex to gain access to twitter “firehose”• New tweets will now become available in Yandex’s Blog Search results in a matter of moments.• Will include tweets in Russian, Ukrainian, Belarusian or Kazakh, and top feeds in other languages• Users can search by username or hashtag Follow me! @miriamschwab
  25. 25. Follow me! @miriamschwab
  26. 26. Twitter hits 500 million users. But…• “out of 100,000 accounts [Twopcharts] has looked at, many have been suspended or closed…53% of the sample the company is analyzing is inactive.” Follow me! @miriamschwab
  27. 27. Twitter, American Express Bring Self-Serve Ads Follow me! @miriamschwab
  28. 28. Follow me! @miriamschwab
  29. 29. Twitter ads for SMBs (cont)• To launch next month• Open to US American Express cardholders and merchants• Twitter will include a $100 credit to help the first 10,000 eligible participants get started Follow me! @miriamschwab
  30. 30. Pinterest updates• Site owners can opt-out of Pinterest with code added to header: <meta name=”pinterest” content=”nopin” /> Follow me! @miriamschwab
  31. 31. Pinterest updates• Pin captions now limited to 500 characters Follow me! @miriamschwab
  32. 32. LinkedIn 277% better for lead gen• HubSpot: traffic from LinkedIn generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).• LinkedIns conversion rate outranked social media (0.98%) as a channel overall Follow me! @miriamschwab
  33. 33. Smartphone Penetration Reaches 48%• Two-thirds of 24-34 yr olds have a smartphone. Over last three months, 8 out of 10 got smartphones.• 62% of 18-24 yr olds• 58% of 35-44 yr olds• those in the 55-64 age bracket making over $100,000 a year are almost as likely to have a smartphone as those 35-44, making $35,000 to $75,000 per year. Follow me! @miriamschwab
  34. 34. Google Analytics on Mobile• Track clicks on phone numbers and maps• Add tracking parameters to phone number links, then track Events in GA Follow me! @miriamschwab
  35. 35. Follow me! @miriamschwab
  36. 36. Follow me! @miriamschwab
  37. 37. NEWS & TIPS Follow me! @miriamschwab
  38. 38. Interesting Reads• Target uses its masses of data to determine if you’re pregnant• Google circumvents Safari default settings to force cookies on to browser• Google under law enforcement investigation the world over for many different violations of law• Kenya village chief using twitter to fight crime – track down missing sheep, stop home invasions Follow me! @miriamschwab
  39. 39. Follow me! @miriamschwab
  40. 40. Export all your Google Docs Files with One Click Follow me! @miriamschwab
  41. 41. QRHacker: Pimp Your QR Code Follow me! @miriamschwab
  42. 42. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow me! @miriamschwab
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