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Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
Social Media Marketing for Affiliate Marketers
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Social Media Marketing for Affiliate Marketers

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Why affiliate marketers should use social media to drive traffic and build long term revenues. Presented at Affilicon conference.

Why affiliate marketers should use social media to drive traffic and build long term revenues. Presented at Affilicon conference.

Published in: Technology, Business
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Transcript

  • 1. presents
  • 2. 4 steps to a successful social media marketing (SMM) strategy
  • 3. Q: Can social media compete with the results you can get from PPC?
  • 4. A: Yes. A 12 month study in Social Media Optimization ( SMO ) generated a 1,427% ( and counting ) better ROI than Paid Search
  • 5. Testing 2 options <ul><li>1 . Hiring an employee at $10 per hour to blog, create content, and in general work to drive traffic to the sites? </li></ul><ul><li>-or- </li></ul><ul><li>2. Using Google Adwords to drive targeted traffic? </li></ul>
  • 6. Social Media Optimization vs . Google Adwords 61¢ $1,250 2,057 Adwords 4¢ $3,600 93,207 SMO Cost per visit Cost Visitors
  • 7. “ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word - of - mouth . &quot; - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
  • 8. My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time ( not spammed to crap ) and they want overnight millions . it just is not so . - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney
  • 9. Gary Vaynerchuk
  • 10. From http :// www . chrisg . com / social - media - brand /
  • 11. What it is <ul><li>Builds inlinks </li></ul><ul><li>Builds long-tail traffic </li></ul><ul><li>Gets repeat visits, build consistent consumer base </li></ul><ul><li>Builds mailing lists </li></ul><ul><li>It’s where people are on the web > </li></ul>
  • 12. <ul><li>A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb </li></ul>
  • 13. Top sites (Alexa) <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Windows Live </li></ul><ul><li>MSN </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Blogger.com </li></ul><ul><li>Orkut </li></ul><ul><li>RapidShare </li></ul>
  • 14. What it is not <ul><li>Easy </li></ul><ul><li>For everybody </li></ul><ul><li>Instant </li></ul>
  • 15. Blogs are like slow-cookers. - Affiliate Blogging and The Art of Slow Cooking , DoshDosh
  • 16. How? <ul><li>Plan </li></ul><ul><li>Content </li></ul><ul><li>Use a blog </li></ul><ul><li>Passion </li></ul>
  • 17. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook

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