Social is SEO


Published on

Now that Google is strong-arming all of us into using Google+ by forcing Google+ results into the SERPs, social networking has definitely become part of SEO, and vice versa.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • I was going to talk about the growing importance of social media marketing for SEO, and how people should take lessons from the SEO playbook when doing social marketing.
  • And then SPYW (spew - what a name) was born. SPYW takes the social SEO equation to a whole new level, but not necessarily in a good way, so I felt the need to rant. Hold on to your hats.
  • Feb. 2011
  • Read further and you’ll see that Google has moved from twitter and flickr to Google+ and Picasa.
  • Social is SEO

    1. 1. It’s time to treat social marketing like SEO SMX Israel 2012 January 15, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab
    2. 2. SPYW(pronounced spew) Follow me! @miriamschwab
    3. 3. Page: Social me, baby! Follow me! @miriamschwab
    4. 4. Follow me! @miriamschwab
    5. 5. But what about “Social Search”• SEOmoz study in August 2010: ”internal links with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed.” Follow me! @miriamschwab
    6. 6. Update to Social Search, Feb. 2011:“First, social search results will nowbe mixed throughout your resultsbased on their relevance…you’llstart seeing more from people likeco-workers and friends.” Follow me! @miriamschwab
    7. 7. “Second, we’ve made SocialSearch more comprehensive byadding notes for links peoplehave shared on Twitter and othersites. In the past, we’d show youresults people created and linkedthrough their Google profiles.Now, if someone you’reconnected to has publicly shareda link, we may show that link inyour results…”Source: Follow me! @miriamschwab
    8. 8. 1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts…;2. Profiles in Search, both in autocomplete and results, which SPYW enable you to immediately find people you’re close to or might be interested in following; and,3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest…Source: @miriamschwab Follow me!
    9. 9. Follow me! @miriamschwab
    10. 10. Google: but we can’t access your social info! Poor us.1. See above.2. What is this: Follow me! @miriamschwab
    11. 11. Google Dashboard Follow me! @miriamschwab
    12. 12. Follow me! @miriamschwab
    13. 13. Follow me! @miriamschwab
    14. 14. Follow me! @miriamschwab
    15. 15. Facebook: 24,873 fans Twitter: 16,826Google+ followersgets 3rdplace Google+: 1214 have DA in circles Follow me! @miriamschwab
    16. 16. Follow me! @miriamschwab
    17. 17. Follow me! @miriamschwab
    18. 18. Follow me! @miriamschwab
    19. 19. Follow me! @miriamschwab
    20. 20. Connect your site to Google+1. Add to <head>: <link href="{plusPa geUrl}" rel="publisher" />2. Link from site to Page with rel=publisher3. Google Badge – like Facebook Page box. Use the configuration tool Follow me! @miriamschwab
    21. 21. Follow me! @miriamschwab
    22. 22. Use photos in creative way Follow me! @miriamschwab
    23. 23. Save your searches Follow me! @miriamschwab
    24. 24. Figure out a way to add value on Google+ Follow me! @miriamschwab
    25. 25. illuminea ▪ ▪ available at! Follow me! @miriamschwab