Social is SEO

It’s time to treat social marketing like SEO SMX Israel 2012 January 15, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab

SPYW(pronounced spew) Follow me! @miriamschwab

Page: Social me, baby! Follow me! @miriamschwab

Follow me! @miriamschwab

But what about “Social Search”• SEOmoz study in August 2010: ”internal links with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed.” Follow me! @miriamschwab

Update to Social Search, Feb. 2011:“First, social search results will nowbe mixed throughout your resultsbased on their relevance…you’llstart seeing more from people likeco-workers and friends.” Follow me! @miriamschwab

“Second, we’ve made SocialSearch more comprehensive byadding notes for links peoplehave shared on Twitter and othersites. In the past, we’d show youresults people created and linkedthrough their Google profiles.Now, if someone you’reconnected to has publicly shareda link, we may show that link inyour results…”Source: http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html Follow me! @miriamschwab

1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts…;2. Profiles in Search, both in autocomplete and results, which SPYW enable you to immediately find people you’re close to or might be interested in following; and,3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest…Source: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html @miriamschwab Follow me!

Google: but we can’t access your social info! Poor us.1. See above.2. What is this: Follow me! @miriamschwab

Google Dashboard Follow me! @miriamschwab

Facebook: 24,873 fans Twitter: 16,826Google+ followersgets 3rdplace Google+: 1214 have DA in circles Follow me! @miriamschwab

findpeopleonplus.com Follow me! @miriamschwab

Connect your site to Google+1. Add to <head>: <link href="https://plus.google.com/{plusPa geUrl}" rel="publisher" />2. Link from site to Page with rel=publisher3. Google Badge – like Facebook Page box. Use the configuration tool Follow me! @miriamschwab

Use photos in creative way Follow me! @miriamschwab

Save your searches Follow me! @miriamschwab

Figure out a way to add value on Google+ Follow me! @miriamschwab

illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow me! @miriamschwab

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Social is SEO

by illuminea : web presence agency on Jan 16, 2012

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Social is SEO — Presentation Transcript