Small but mighty - Google+, Instagram, Pinterest


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The three "small" networks deserve your attention too. Here's how to manage them and still find time to sleep.

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  • What’s nice about these buttons is that they are just plain ol’ images – not javascript, not iframes. That makes them easy to implement, but means they’re not “alive”
  • Be careful about which pinterest add-on you use.
  • Small but mighty - Google+, Instagram, Pinterest

    1. 1. Smaller but mighty: tips on makingGoogle+, Instagram and Pinterest part of your marketing activity without losing (more) sleep February 7, 2013, Jerusalem Megacomm 2013 By: Miriam Schwab Follow us: Follow us!
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    6. 6. New! Instagram web feed!
    7. 7. Follow us!
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    13. 13. Background• Was fastest growing social network in history (now twitter is)• More than 80% of pins are repins – they want to share your content• Most popular pin category: food & drink• Most popular board category: home decor Follow us!
    14. 14. Show me the $• Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites• Drives four times the revenue per click as Twitter and 27% more than facebook• U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site• Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest Follow us!
    15. 15. Women vs. Men in Pinterest20% Women Men 80% Follow us!
    16. 16. Lexicon• Pins/repins• Boards• Following• Business accounts Follow us!
    17. 17. Pins Follow us!
    18. 18. Pin features• Add price to pin by typing $ or £ and amount in description• Mention user by typing @firstname• Prevent others from pinning images from your site:<meta name="pinterest"content="nopin" /> Follow us!
    19. 19. Repins Follow us!
    20. 20. Boards Follow us!
    21. 21. Don’t rename boards!• URL will change so links to it will not work• Facebook like button counts will resent to zero Follow us!
    22. 22. Follow us!
    23. 23. Collaborative boards
    24. 24. Following Follow us!
    25. 25. Business Accounts Follow us!
    26. 26. Biz account features• Verify your website• Choose business type and username• No multiple admins• Source Follow us!
    27. 27. How to pin• Pin a few times a day• Use keywords in description• Create boards for products, services, team, testimonials• Add links in descriptions• Use hashtags Follow us!
    28. 28. Pinterest Goodies Follow us!
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    32. 32. Shareaholic for Pinterest Follow us!
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    34. 34. Profile/Board Widget Up to 30 of your latest pins Follow us!
    35. 35. • Auto post images from WordPress to Pinterest• Enable on posts and/or pages• Choose where pins link to – home, post, custom URL, nowhere• Disable per-post• Choose default board, and per-post• Analytics – no. of people who clicked from Pinterest Follow us!
    36. 36. Follow us!
    37. 37. WiseStamp Pinterest App
    38. 38. Sony on Pinterest Follow us!
    39. 39. Sony Pinterest Results• Over 2,500 followers in first six months since launch• 800% increase in traffic from Pinterest to Sony Store website• Pin It button has received more than 10 times the clicks from Sony Store vs. Tweet This button• More than 4 million brand impressions (via Curalate dashboard) Follow us!
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    44. 44. Instagram• There are 575 likes, 81 comments every second. (Via Digital Buzz Blog)• More than 5 million photos are uploaded every day. (Via: Business Insider)• 575 likes per second• How to use it: favoriting, commenting Follow us!
    45. 45. What you can do• Home tab – shows you feed of pics from your friends• Camera tab – take pics from within Instagram, or share pics from your mobile camera• News feed – likes and comments on your photos and others• Profile tab – your bio and photos Follow us!
    46. 46. How to build your community• Go to Profile > Find Friends. Will see if your facebook friends are using Instagram• Suggested users – Profile > Find Friends > Suggested Users.• Explore tab – find new people to follow, search for people, see hashtags Follow us!
    47. 47. Integration with other networks Follow us!
    48. 48. Instagram for business• Location page for your business – via Foursquare• Engage with other users• Show your products• Introduce employees• Customer service Follow us!
    49. 49. Follow us!
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    51. 51. Google+• Google +1 button used 5b times/day• 2/3 of users are male• What it is – nothing much different, but some unique features like Hangouts• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge) Follow us!
    52. 52. Features• Profiles• Circles• Pages• Communities• Hangouts• Local Follow us!
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    58. 58. Vanity URL• Page must be authorized by brand• Page must link to org website• Site must connect to Page (badge or code)• Page must have meaningful number of followers. (Meaningful???) Follow us!
    59. 59. Follow us!
    60. 60. illuminea ▪ ▪ available at! Follow us!