Small but mighty - Google+, Instagram, Pinterest

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The three "small" networks deserve your attention too. Here's how to manage them and still find time to sleep.

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  • What’s nice about these buttons is that they are just plain ol’ images – not javascript, not iframes. That makes them easy to implement, but means they’re not “alive”
  • Be careful about which pinterest add-on you use.
  • Small but mighty - Google+, Instagram, Pinterest

    1. 1. Smaller but mighty: tips on makingGoogle+, Instagram and Pinterest part of your marketing activity without losing (more) sleep February 7, 2013, Jerusalem Megacomm 2013 By: Miriam Schwab Follow us: facebook.com/illuminea Follow us! facebook.com/illuminea
    2. 2. Follow us! facebook.com/illuminea
    3. 3. Follow us! facebook.com/illuminea
    4. 4. Follow us! facebook.com/illuminea
    5. 5. Follow us! facebook.com/illuminea
    6. 6. New! Instagram web feed!
    7. 7. Follow us! facebook.com/illuminea
    8. 8. Follow us! facebook.com/illuminea
    9. 9. Follow us! facebook.com/illuminea
    10. 10. Follow us! facebook.com/illuminea
    11. 11. Follow us! facebook.com/illuminea
    12. 12. Follow us! facebook.com/illuminea
    13. 13. Background• Was fastest growing social network in history (now twitter is)• More than 80% of pins are repins – they want to share your content• Most popular pin category: food & drink• Most popular board category: home decor Follow us! facebook.com/illuminea
    14. 14. Show me the $• Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites• Drives four times the revenue per click as Twitter and 27% more than facebook• U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site• Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest Follow us! facebook.com/illuminea
    15. 15. Women vs. Men in Pinterest20% Women Men 80% Follow us! facebook.com/illuminea
    16. 16. Lexicon• Pins/repins• Boards• Following• Business accounts Follow us! facebook.com/illuminea
    17. 17. Pins Follow us! facebook.com/illuminea
    18. 18. Pin features• Add price to pin by typing $ or £ and amount in description• Mention user by typing @firstname• Prevent others from pinning images from your site:<meta name="pinterest"content="nopin" /> Follow us! facebook.com/illuminea
    19. 19. Repins Follow us! facebook.com/illuminea
    20. 20. Boards Follow us! facebook.com/illuminea
    21. 21. Don’t rename boards!• URL will change so links to it will not work• Facebook like button counts will resent to zero Follow us! facebook.com/illuminea
    22. 22. Follow us! facebook.com/illuminea
    23. 23. Collaborative boards
    24. 24. Following Follow us! facebook.com/illuminea
    25. 25. Business Accounts Follow us! facebook.com/illuminea
    26. 26. Biz account features• Verify your website• Choose business type and username• No multiple admins• Source page:pinterest.com/source/yourdomain.com Follow us! facebook.com/illuminea
    27. 27. How to pin• Pin a few times a day• Use keywords in description• Create boards for products, services, team, testimonials• Add links in descriptions• Use hashtags Follow us! facebook.com/illuminea
    28. 28. Pinterest Goodies Follow us! facebook.com/illuminea
    29. 29. Follow us! facebook.com/illuminea
    30. 30. Follow us! facebook.com/illuminea
    31. 31. Follow us! facebook.com/illuminea
    32. 32. Shareaholic for Pinterest Follow us! facebook.com/illuminea
    33. 33. Follow us! facebook.com/illuminea
    34. 34. Profile/Board Widget Up to 30 of your latest pins http://business.pinterest.com/widget-builder/ Follow us! facebook.com/illuminea
    35. 35. • Auto post images from WordPress to Pinterest• Enable on posts and/or pages• Choose where pins link to – home, post, custom URL, nowhere• Disable per-post• Choose default board, and per-post• Analytics – no. of people who clicked from Pinterest Follow us! facebook.com/illuminea
    36. 36. Follow us! facebook.com/illuminea
    37. 37. WiseStamp Pinterest App
    38. 38. Sony on Pinterest Follow us! facebook.com/illuminea
    39. 39. Sony Pinterest Results• Over 2,500 followers in first six months since launch• 800% increase in traffic from Pinterest to Sony Store website• Pin It button has received more than 10 times the clicks from Sony Store vs. Tweet This button• More than 4 million brand impressions (via Curalate dashboard) Follow us! facebook.com/illuminea
    40. 40. Follow us! facebook.com/illuminea
    41. 41. Follow us! facebook.com/illuminea
    42. 42. Follow us! facebook.com/illuminea
    43. 43. Follow us! facebook.com/illuminea
    44. 44. Instagram• There are 575 likes, 81 comments every second. (Via Digital Buzz Blog)• More than 5 million photos are uploaded every day. (Via: Business Insider)• 575 likes per second• How to use it: favoriting, commenting Follow us! facebook.com/illuminea
    45. 45. What you can do• Home tab – shows you feed of pics from your friends• Camera tab – take pics from within Instagram, or share pics from your mobile camera• News feed – likes and comments on your photos and others• Profile tab – your bio and photos Follow us! facebook.com/illuminea
    46. 46. How to build your community• Go to Profile > Find Friends. Will see if your facebook friends are using Instagram• Suggested users – Profile > Find Friends > Suggested Users.• Explore tab – find new people to follow, search for people, see hashtags Follow us! facebook.com/illuminea
    47. 47. Integration with other networks Follow us! facebook.com/illuminea
    48. 48. Instagram for business• Location page for your business – via Foursquare• Engage with other users• Show your products• Introduce employees• Customer service Follow us! facebook.com/illuminea
    49. 49. Follow us! facebook.com/illuminea
    50. 50. Follow us! facebook.com/illuminea
    51. 51. Google+• Google +1 button used 5b times/day• 2/3 of users are male• What it is – nothing much different, but some unique features like Hangouts• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge) Follow us! facebook.com/illuminea
    52. 52. Features• Profiles• Circles• Pages• Communities• Hangouts• Local Follow us! facebook.com/illuminea
    53. 53. Follow us! facebook.com/illuminea
    54. 54. Follow us! facebook.com/illuminea
    55. 55. Follow us! facebook.com/illuminea
    56. 56. Follow us! facebook.com/illuminea
    57. 57. Follow us! facebook.com/illuminea
    58. 58. Vanity URL• Page must be authorized by brand• Page must link to org website• Site must connect to Page (badge or code)• Page must have meaningful number of followers. (Meaningful???) Follow us! facebook.com/illuminea
    59. 59. Follow us! facebook.com/illuminea
    60. 60. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow us! facebook.com/illuminea

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