SSVN July 8, 2009
        IBM, Israel
Presented by: Miriam Schwab
Secrets of the Social Web: How
 to Successfully Market Your
       Business Online
Twitter is the present darling of the social
web. It's shiny, it's new and exciting
things are happening there. People are...
Twitter Case Studies
In June announced that they’ve
 made $3m in sales via twitter
The Iranian protesters bypassed
 traditional media and got their
 message out successfully via
    twitter with #iranelect...
Online activity related to Michael
Jackson’s death overtook twitter,
 and even slowed some major
               sites
Michael Jackson Dies:
Twitter Tributes Now 30% of Tweets




   Via Mashable
On the 3rd anniversary of Gilad Shalit’s kidnapping by
   Hamas, twitter users @israelisoldiersmother &
@carolw encouraged...
By giving away 10 Macbook Pros to random
twitterers who tweeted #moonfruit, the company
became top twitter trend for a few...
July 1 on twitter:




             Via Cornwallseo.com
Social media is…not just a
marketing tactic….It’s more of a
 movement. A philosophy that
 brings brands and customers
    ...
Why you can’t ignore it
• Social media use growing, search losing
  ground (comScore Releases May 2009 U.
  S. Search Engi...
What it can do for you
•   Generate incoming leads
•   Brand awareness
•   Viral
•   Position you as expert
•   Reputation...
The “Secrets”:
• Not easy, based on frequent, good
  content
• Long-term strategy
• Not enough by itself
Social media is simply
another spoke of
activity. It’s important,                SEM
shouldn’t be ignored,
but neither sho...
6 factors that contribute to blog
success:
                 Usability


  Optimization               Commenting




   Sha...
SEO/PPC
 Social Media    Compelling offers   Track conversions:
Useful content     Call to Action    Where do they come
  ...
Social media: how?
•   Goals
•   Research
•   Build yourself up
•   Track
•   Be human
•   Give and ye shall get
How to use Twitter

  (click on images to
 go to featured sites)
1.Is it for me?
2.Brand & Follow
3.Create
4.Engage
5.Monitor/Track
Is it for my biz?
•   Domain squatting    • Competitiveness
•   Brand mentions      • Sales cycle
•   Topical mentions    ...
Branding
Following
Following
Follow, create, engage
Monitor
Monitor
Track
Track
More fave twitter tools
Thank you!

           www.illuminea.com
        mschwab@illuminea.com
         twitter: @miriamschwab
               See ...
Secrets of Social Media - presented at IBM Israel for SSVN
Secrets of Social Media - presented at IBM Israel for SSVN
Secrets of Social Media - presented at IBM Israel for SSVN
Secrets of Social Media - presented at IBM Israel for SSVN
Secrets of Social Media - presented at IBM Israel for SSVN
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Secrets of Social Media - presented at IBM Israel for SSVN

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How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.

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Secrets of Social Media - presented at IBM Israel for SSVN

  1. 1. SSVN July 8, 2009 IBM, Israel Presented by: Miriam Schwab
  2. 2. Secrets of the Social Web: How to Successfully Market Your Business Online
  3. 3. Twitter is the present darling of the social web. It's shiny, it's new and exciting things are happening there. People are drinking a lot of twitter "kool aid," as I call it, but the truth is that twitter is changing the way we market on the web, and you cannot ignore it any longer. 32 million users
  4. 4. Twitter Case Studies
  5. 5. In June announced that they’ve made $3m in sales via twitter
  6. 6. The Iranian protesters bypassed traditional media and got their message out successfully via twitter with #iranelections
  7. 7. Online activity related to Michael Jackson’s death overtook twitter, and even slowed some major sites
  8. 8. Michael Jackson Dies: Twitter Tributes Now 30% of Tweets Via Mashable
  9. 9. On the 3rd anniversary of Gilad Shalit’s kidnapping by Hamas, twitter users @israelisoldiersmother & @carolw encouraged users to use #Gilad as often as possible to attract attention to his plight. This effort succeeded in making #Gilad the 3rd most popular trend on twitter.
  10. 10. By giving away 10 Macbook Pros to random twitterers who tweeted #moonfruit, the company became top twitter trend for a few days in a row and transformed a relatively unknown company to a hot topic.
  11. 11. July 1 on twitter: Via Cornwallseo.com
  12. 12. Social media is…not just a marketing tactic….It’s more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect. - Jay Baer, Convince & Convert
  13. 13. Why you can’t ignore it • Social media use growing, search losing ground (comScore Releases May 2009 U. S. Search Engine Rankings) • Search engines can’t see all info on all networks • 91% of B2B decision-makers are taking part in social media; 69% do so for business purposes
  14. 14. What it can do for you • Generate incoming leads • Brand awareness • Viral • Position you as expert • Reputation management & protection
  15. 15. The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
  16. 16. Social media is simply another spoke of activity. It’s important, SEM shouldn’t be ignored, but neither should the other aspects of online Social Offline marketing activity. media Also, trends change and while twitter is hot today, who knows Blog what will be in the future? Therefore, it’s important not to put all PR E-mail your proverbial eggs in one basket. Advertising
  17. 17. 6 factors that contribute to blog success: Usability Optimization Commenting Share/RSS Reading Content
  18. 18. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
  19. 19. Social media: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
  20. 20. How to use Twitter (click on images to go to featured sites)
  21. 21. 1.Is it for me? 2.Brand & Follow 3.Create 4.Engage 5.Monitor/Track
  22. 22. Is it for my biz? • Domain squatting • Competitiveness • Brand mentions • Sales cycle • Topical mentions complexity • Location mentions • Purchase frequency • Target audience • Retention • Bandwidth (Social Media Insider)
  23. 23. Branding
  24. 24. Following
  25. 25. Following
  26. 26. Follow, create, engage
  27. 27. Monitor
  28. 28. Monitor
  29. 29. Track
  30. 30. Track
  31. 31. More fave twitter tools
  32. 32. Thank you! www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab See it online: http://www.slideshare.net/illuminea/secrets-of-

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