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Personal branding online - why and how. Presented at ISOC IL (Hebrew)
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Personal branding online - why and how. Presented at ISOC IL (Hebrew)

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Creating a personal brand online can help you develop your career or business. Learn how to create a personal brand by using online tools, and see how others have succeeded.

Creating a personal brand online can help you develop your career or business. Learn how to create a personal brand by using online tools, and see how others have succeeded.

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Personal branding online - why and how. Presented at ISOC IL (Hebrew) Personal branding online - why and how. Presented at ISOC IL (Hebrew) Presentation Transcript

  • ISOC IL, July 15, 2009 Presented by: Miriam Schwab
  • ‫יצירת מיתוג אישי ברשתות‬ ‫החברתיות: למה ואיך?‬
  • “Personal Branding” • believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
  • "distinct ... or extinct”
  • • A well-executed personal branding campaign creates a strong, consistent, and specific association between the individual and the perceived value they offer. (The Real Definition of Personal Branding)
  • ‫בעבר, מיתוג אישי היה רק בשביל‬ ‫סלבריטראים כמו...‬
  • ‫למה?‬
  • ‫גוגל‬ “Google never forgets.” Seth Godin • Google is a reputation management • system – Adam Broitman ‫ עבור שמות, לא מילות מפתח‬SEO • ‫• להגדיל את כמות האזכורים החיובים שיגן עליך‬ ‫בזמנים קשים יותר‬
  • ‫לבדל את עצמך - ‪USP‬‬
  • ‫איך?‬
  • Value Proposition What do you stand for? Differentiation What makes you stand out? Marketability What makes you compelling?
  • Elements • Confidence • Be yourself • Offer value • Join the conversation • Innovate • Learn • Passion • Authenticity
  • SEM Social Offline media Blog PR E-mail Advertising
  • ‫בסיס = בלוג‬ ‫דומיין הגיוני וקל – אבל דומיין אמיתי!‬ ‫•‬ ‫מראה מקצועי‬ ‫•‬ ‫עמוד אודות – עליך ועל העסק‬ ‫•‬ ‫תגובות‬ ‫•‬ ‫הרשמה פשוטה לניוזלטר‬ ‫•‬ ‫בלי עומס של פרסומות‬ ‫•‬ ‫מהיר‬ ‫•‬
  • ‫דוגמאות של מיתוג אישי באינטרנט‬
  • Branding
  • ‫אוף ליין‬ ‫בגדים‬ ‫•‬ ‫מראה‬ ‫•‬ ‫אישיות‬ ‫•‬ ‫כרטיסי ביקור‬ ‫•‬ ‫בטחון עצמי‬ ‫•‬ ‫‪Elevator pitch‬‬ ‫•‬
  • ‫טיפים‬ ‫• אם מיתוג אישי קשור מדי לעסק – זה לא אישי‬ ‫• אסור לעסקים להיות תלויים מדי על מיתוג אישי‬ ‫של עובדים‬ ‫• תזהר מחברים לא טובים )מקור(‬
  • !‫תודה‬ www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab