Partnership 2000 For Web


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An overview of the Jewish web, and where there's still potential for growth.

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Partnership 2000 For Web

  1. 1. Hey, did you call me a hebe? Cool. Partnership 2000 Conference Nov. 12, 2008 Kfar Hamakabiah Presented by Miriam Schwab
  2. 13. "This is Not Their Parents' Judaism" – Dan Brown, Founder of
  3. 14. From Simple To Remember
  4. 15. “ Unlike previous generations, they are not trying to prove their Americanism,” explains Rabbi Leon Morris, director of the Skirball Center for Adult Jewish Learning in New York. “They are so thoroughly American that they are now looking for ways to identify as Jews.” - Uncovering the Un-movement , B’nai Brith on the Web, Fall 2005
  5. 16. Prefer informal religious practices over institutional involvement
  6. 17. Who are they? <ul><li>Gen X & Y </li></ul><ul><li>Don’t fit in establishment </li></ul><ul><li>Multicultural </li></ul><ul><li>Fully integrated in American culture </li></ul><ul><li>Stance toward Israel not automatic </li></ul><ul><li>Not embarrassed of their identity </li></ul>
  7. 18. &quot;Without the web, the goal of reaching Jews in any appreciable number becomes a near herculean task and nearly impossible.“ - Gary Sternberg, Founder of the Jewish Life Series.
  8. 19. &quot;There's a whole generation of Jews who don't even think about Jewish Federations,&quot; David says, &quot;When they want to express themselves or participate in something Jewish, they look elsewhere.“ - David Abitbol, Founder of
  9. 20. Jewish style Jewish author Jewish content Jewish site?
  10. 21. Types of sites <ul><li>Dating – JDate , Frumster , Jewish Connection </li></ul><ul><li>Politics – Pop Judaica Collection : The Obamica and the McCippah </li></ul>
  11. 23. Types of sites <ul><li>Video - 20 Things to Do With Matzah , viral video based on the Mac videos </li></ul><ul><li>Humor and comics - ShaBot 6000 , Steve Greenberg , The Knish </li></ul><ul><li>Blogs – Jewschool , JRants , Velveteen Rabbi </li></ul>
  12. 24. Types of sites <ul><li>Religion and education </li></ul><ul><li>Events </li></ul><ul><li>Etc. </li></ul>
  13. 25. Approaches to Judaism <ul><li>Hip </li></ul><ul><li>Tradition </li></ul><ul><li>Community </li></ul>
  14. 26. Hip/Cool/Whatever
  15. 28. “ a take-no-prisoners zine for the plugged-in and preached-out.”
  16. 30. To call it secularist, Deutsch says, &quot;would imply that Heeb has some sort of overarching view of the role of religion in Jewish life and culture,&quot; which he says is definitely not true.
  17. 31. Tradition
  18. 33. “… a number of the Jewish blogs were promoting a notion that to be cool and hip you had to be dismissive of traditional Judaism and unduly critical of Israel. Jewlicious was founded to create an alternative Jewish web, one that was cool but also not unduly dismissive of traditional Judaism and not unfairly critical of Israel.&quot;
  19. 37. Can't imagine doing itza mitzvah without web for promotion and as backbone. - Leah Jones, Itza Mitzva
  20. 38. G- dCast
  21. 41. Matzah ! By JibJab
  22. 42. I Gotta ’ Love You Rosh Hashana
  23. 44. Community
  24. 48. &quot; Facebook is the world's largest Jewish website .&quot; - Ariel Beery, Presentense .
  25. 49. Conclusion
  26. 50. Have a strong defined message and goal, see what the most successful companies are doing and use their best practices. Make sure you understand the mindset of your target audience and give a message that really touches them. - Gary Sternberg, Founder Jewish Life Series
  27. 51. Advantages <ul><li>No heirarchy and attitude more nimble </li></ul><ul><li>Answering needs federations can’t handle anymore </li></ul><ul><li>Letting participants create the web in their way </li></ul><ul><li>Do not forget about offline activities </li></ul>
  28. 52. Flickr attribution <ul><li>Flickr attribution </li></ul><ul><li>Old man </li></ul><ul><li>Bored </li></ul><ul><li>Boring </li></ul><ul><li>Bored dog </li></ul><ul><li>Bored if you don't </li></ul><ul><li>Yawn </li></ul><ul><li>Bored out of my mind </li></ul><ul><li>Omgosh so bored </li></ul>
  29. 53. Thank you! [email_address] Also see us at: amuta 2.0 WordPressGarage israelplug