Optimizing WordPress sites for SEO and social media by Miriam Schwab

Optimize WP for socialnetworks and search with plugins and code WordCamp Jerusalem Sept. 12, 2011

Table of Contents• Custom Tab in Facebook with WP• Open Graph• Yoast SEO• Twitter: Tweet and Get it

Greg Rogers of Pictela: “Nielsen says people visit 2.9 sites a day, and one of them is Facebook.”- Source: eConsultancy

Create custom tab1. Go to http://facebook.com/developers2. Give Developer permission to access your profile.

Create an app1. Click on Create New App2. Choose a name for your app. This is what will appear on the link to the tab.

iFrame dimensions• Max width 520 px• Max height 800 px. Scrolling bars can be overcome by using the FB.Canvas.setSize javascript function. This will remove the scroll bars: http://developers.facebook.com/docs /reference/javascript/fb.canvas.setsize /

Page settings• Canvas Page - URL for the app you are creating. This will become the URL for the Facebook app that will appear in your iFrame.• Canvas URL - The actual page on your server with the content to appear in the iFrame. Secure version optional• Same for Tab name and URL

Add to Page• Now click on View App Profile Page. Here’s our test: http://www.facebook.com/apps/appli cation.php?id=242524409112358• Click on Add to My Page

Choose page to add to

Claim your domain• Insights Dashboard - https://www.facebook.com/insights/• To access the number of Send button impressions, messages, and referral clicks sent to your site.

Add tag to header code on site

Facebook admin ID• On http://www.facebook.com/insights/, click on Insights on top-right• App ID can be used for Like button

Required Open Graph• Og:type = activity, business, group, organization, people, places, products, entertainment, websites• Og:URL = URL of object• Og:title = title as will appear in fb• Ob:image = URL of primary image, at least 50x50 px• Fb:admins or fb:app_id = A comma-separated list of the user IDs or• Application IDs that have permission to access and change information about your site. To manage multple users, use an Application ID• Og:site_name = name of site/company/brand

Important Open Graph• Og: description = one or two sentences describing the object, is what makes something seem click-worthy

Open Graph on siteAdd this to opening <html> tag:xmlns:og="http://ogp.me/ns#"xmlns:fb=http://www.facebook.com/2008/fbmlLooks like this:<htmlxmlns="http://www.w3.org/1999/xhtml"dir="ltr" lang="en-US"xmlns:og="http://ogp.me/ns#"xmlns:fb="http://www.facebook.com/2008/fbml">

Yoast’s SEO plugin adds Facebook meta data• Yoast’s SEO plugin has an option to add Facebook OpenGraph meta data to the site.• To do this, go to SEO > Indexation and select the checkbox that says Add OpenGraph meta data:

Check whether OpenGraphdata on site is ok with Linter

Get people to “buy” your content with a tweet

Really flexible social icon plugin

illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS!

Optimizing WordPress sites for SEO and social media by Miriam Schwab

by illuminea : web presence agency on Nov 01, 2011

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Optimizing WordPress sites for SEO and social media by Miriam Schwab — Presentation Transcript