Optimizing WordPress sites for SEO and social media by Miriam Schwab

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  • 1. Optimize WP for socialnetworks and search with plugins and code WordCamp Jerusalem Sept. 12, 2011
  • 2. Table of Contents• Custom Tab in Facebook with WP• Open Graph• Yoast SEO• Twitter: Tweet and Get it
  • 3. Greg Rogers of Pictela: “Nielsen says people visit 2.9 sites a day, and one of them is Facebook.”- Source: eConsultancy
  • 4. Create custom tab1. Go to http://facebook.com/developers2. Give Developer permission to access your profile.
  • 5. Create an app1. Click on Create New App2. Choose a name for your app. This is what will appear on the link to the tab.
  • 6. iFrame dimensions• Max width 520 px• Max height 800 px. Scrolling bars can be overcome by using the FB.Canvas.setSize javascript function. This will remove the scroll bars: http://developers.facebook.com/docs /reference/javascript/fb.canvas.setsize /
  • 7. Page settings• Canvas Page - URL for the app you are creating. This will become the URL for the Facebook app that will appear in your iFrame.• Canvas URL - The actual page on your server with the content to appear in the iFrame. Secure version optional• Same for Tab name and URL
  • 8. Add to Page• Now click on View App Profile Page. Here’s our test: http://www.facebook.com/apps/appli cation.php?id=242524409112358• Click on Add to My Page
  • 9. Choose page to add to
  • 10. Claim your domain• Insights Dashboard - https://www.facebook.com/insights/• To access the number of Send button impressions, messages, and referral clicks sent to your site.
  • 11. Add tag to header code on site
  • 12. Facebook admin ID• On http://www.facebook.com/insights/, click on Insights on top-right• App ID can be used for Like button
  • 13. Required Open Graph• Og:type = activity, business, group, organization, people, places, products, entertainment, websites• Og:URL = URL of object• Og:title = title as will appear in fb• Ob:image = URL of primary image, at least 50x50 px• Fb:admins or fb:app_id = A comma-separated list of the user IDs or• Application IDs that have permission to access and change information about your site. To manage multple users, use an Application ID• Og:site_name = name of site/company/brand
  • 14. Important Open Graph• Og: description = one or two sentences describing the object, is what makes something seem click-worthy
  • 15. Open Graph on siteAdd this to opening <html> tag:xmlns:og="http://ogp.me/ns#"xmlns:fb=http://www.facebook.com/2008/fbmlLooks like this:<htmlxmlns="http://www.w3.org/1999/xhtml"dir="ltr" lang="en-US"xmlns:og="http://ogp.me/ns#"xmlns:fb="http://www.facebook.com/2008/fbml">
  • 16. Yoast’s SEO plugin adds Facebook meta data• Yoast’s SEO plugin has an option to add Facebook OpenGraph meta data to the site.• To do this, go to SEO > Indexation and select the checkbox that says Add OpenGraph meta data:
  • 17. Check whether OpenGraphdata on site is ok with Linter
  • 18. Get people to “buy” your content with a tweet
  • 19. Really flexible social icon plugin
  • 20. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS!