Practical Introduction to Social Networking - Twitter and Facebook


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Learn why it's good to be on the social networks, and how to use them properly for your business. Step-by-step instructions are given for setting up your facebook and twitter profiles.

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Practical Introduction to Social Networking - Twitter and Facebook

  1. 1. Practical Introduction to Social Networking Twitter and Facebook Kishor Social Media Conference Feb. 17, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea
  2. 2. Why are we using facebook and twitter?
  3. 3. <ul><li>A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb </li></ul>
  4. 5. Offline PR Advertising E-mail Social media SEM Blog
  5. 6. Social media and SEO <ul><li>FB passed Google to become top source for traffic to portals like Yahoo and MSN. ( Source ) </li></ul>
  6. 7. Women outnumber men on flickr, facebook, twitter, friendfeed
  7. 9. What is twitter?
  8. 10. <ul><li>Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Ever since late 2009, users can follow lists of authors instead of following individual authors. </li></ul><ul><li>Source: Wikipedia </li></ul>
  9. 11. 1382% 3,000,000
  10. 12. Twitter is like a global chat room with millions of people participating.
  11. 14. Basics <ul><li>Up to 140 characters </li></ul><ul><li>@miriamschwab </li></ul><ul><li>Tweeting, tweets </li></ul><ul><li>DM </li></ul>
  12. 15. RT = Retweets
  13. 17. Followers/Following
  14. 18. Favorites
  15. 19. Hashtags #
  16. 20. 1. Create Profile
  17. 21. Branding
  18. 22. Twitter etiquette <ul><li>Keep it personal </li></ul><ul><li>Branding </li></ul><ul><li>Focus on subject </li></ul><ul><li>RT others </li></ul><ul><li>Be positive </li></ul><ul><li>Post links – tiny URLs </li></ul>
  19. 23. 2. Start “tweeting”
  20. 24. What to tweet <ul><li>Pick a focus </li></ul><ul><li>Find content to post – links are best </li></ul><ul><li>RT others </li></ul>
  21. 26. 3. Find people
  22. 35. 4. Track and monitor
  23. 36. What to track <ul><li>@replies </li></ul><ul><li>Retweets </li></ul><ul><li>Brand and name mentions: </li></ul>
  24. 40. Tiny URL services
  25. 41. Hootsuite <ul><li>Post to multiple twitter accounts </li></ul><ul><li>Post to facebook profiles, Pages and LinkedIn </li></ul><ul><li>Schedule tweets </li></ul><ul><li>Track statistics </li></ul><ul><li>Allow multiple admins </li></ul>
  26. 42. 5. Promote with widgets
  27. 45. What is facebook? <ul><li>Facebook is a social networking website that is operated and privately owned by Facebook, Inc. [1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. </li></ul>
  28. 46. WHAT is facebook? <ul><li>40 million users </li></ul><ul><li>The average user spends 55 minutes per day on Facebook </li></ul><ul><li>Nearly 80,000 sites use Facebook Connect </li></ul><ul><li>Average user has 130 friends and fans 2 pages per month </li></ul><ul><li>More crazy stats: http:// </li></ul>
  29. 47. Facebook rated most engaging network
  30. 48. How?
  31. 56. Set “vanity URL”
  32. 61. Things you need to know about facebook
  33. 62. No Yes Yes Activity visible on connections’ profiles No Yes No Visitor statistics No Yes (with over 25 fans) Yes Vanity URL No Yes Yes Apps Yes Yes but no – only non-admin can create an event Yes Events Yes No NA Administrators listed Yes – up to 5000 No – can send Updates (useless) Yes Email everyone Yes Not really Yes Privacy options No Yes Yes Indexed by search engines No No Yes Mutual Yes Yes No – against TOS For businesses/brands Could be to show support Yes (famous ones who need 5000+ connections) Yes For people Groups Pages Profiles
  34. 65. Set Page username
  35. 66. Promote off of facebook
  36. 68. More stuff <ul><li>Events </li></ul><ul><li>News feed </li></ul><ul><li>@person </li></ul><ul><li>Friend lists </li></ul><ul><li>Strong password </li></ul>
  37. 69. Customers Visitors SEO/PPC Social Media Useful content Ads PR Offline Leads Compelling offers Call to Action Landing pages Contact info Track conversions: Where do they come from, what do they like
  38. 70. More reading <ul><li>How to Market Your Business With Twitter Lists </li></ul><ul><li>Twitter 101 for Businesses </li></ul><ul><li>The Twitter Guide Book from Mashable – The twitter manual </li></ul><ul><li>Facebook Guidebook from Mashable </li></ul><ul><li>Facebook Resources from Facebook </li></ul><ul><li>The Business Owner’s Social Media Toolkit from </li></ul>
  39. 71. Thank you! [email_address] Also see us at: WordPressGarage Twitter: @ miriamschwab