Practical Introduction to Social Networking - Twitter and Facebook

Practical Introduction to Social Networking Twitter and Facebook Kishor Social Media Conference Feb. 17, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea

Why are we using facebook and twitter?

A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb

Offline PR Advertising E-mail Social media SEM Blog

Social media and SEO
FB passed Google to become top source for traffic to portals like Yahoo and MSN. ( Source )

Women outnumber men on flickr, facebook, twitter, friendfeed

What is twitter?

Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Ever since late 2009, users can follow lists of authors instead of following individual authors.
Source: Wikipedia

1382% 3,000,000

Twitter is like a global chat room with millions of people participating.

Basics
Up to 140 characters
@miriamschwab
Tweeting, tweets
DM

RT = Retweets

Followers/Following

Favorites

Hashtags #

1. Create Profile

Branding

Twitter etiquette
Keep it personal
Branding
Focus on subject
RT others
Be positive
Post links – tiny URLs

2. Start “tweeting”

What to tweet
Pick a focus
Find content to post – links are best
RT others

3. Find people

4. Track and monitor

What to track
@replies
Retweets
Brand and name mentions:

Tiny URL services

Hootsuite
Post to multiple twitter accounts
Post to facebook profiles, Pages and LinkedIn
Schedule tweets
Track statistics
Allow multiple admins

5. Promote with widgets

What is facebook?
Facebook is a social networking website that is operated and privately owned by Facebook, Inc. [1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

WHAT is facebook?
40 million users
The average user spends 55 minutes per day on Facebook
Nearly 80,000 sites use Facebook Connect
Average user has 130 friends and fans 2 pages per month
More crazy stats: http:// www.facebook.com/press/info.php?statistics

Facebook rated most engaging network

Set “vanity URL”

Things you need to know about facebook

No Yes Yes Activity visible on connections’ profiles No Yes No Visitor statistics No Yes (with over 25 fans) Yes Vanity URL No Yes Yes Apps Yes Yes but no – only non-admin can create an event Yes Events Yes No NA Administrators listed Yes – up to 5000 No – can send Updates (useless) Yes Email everyone Yes Not really Yes Privacy options No Yes Yes Indexed by search engines No No Yes Mutual Yes Yes No – against TOS For businesses/brands Could be to show support Yes (famous ones who need 5000+ connections) Yes For people Groups Pages Profiles

Set Page username

Promote off of facebook

More stuff
Events
News feed
@person
Friend lists
Strong password

Customers Visitors SEO/PPC Social Media Useful content Ads PR Offline Leads Compelling offers Call to Action Landing pages Contact info Track conversions: Where do they come from, what do they like

More reading
How to Market Your Business With Twitter Lists
Twitter 101 for Businesses
The Twitter Guide Book from Mashable – The twitter manual
Facebook Guidebook from Mashable
Facebook Resources from Facebook
The Business Owner’s Social Media Toolkit from Inc.com

Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage Twitter: @ miriamschwab

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Practical Introduction to Social Networking - Twitter and Facebook

by illuminea : web presence agency on Mar 25, 2010

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Practical Introduction to Social Networking - Twitter and Facebook — Presentation Transcript