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June 2012 - Web Trends for Marketing Professionals
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June 2012 - Web Trends for Marketing Professionals


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The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can …

The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.

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  • 1. Web Trends for Marketing Professionals June 25, 2012, Jerusalem By: Miriam SchwabFollow us: Follow me! @miriamschwab
  • 2. Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  • 3. Women influence men online• Women sent fb friends a notification that they had used an app• Men 1.5 times more likely to act on the info than women• Men 49% more influential in general Follow me! @miriamschwab
  • 4. Twitter rolls out expanded tweets Follow me! @miriamschwab
  • 5. See @replies on verified Twitter accts Follow me! @miriamschwab
  • 6. Twitter Cards• Like facebook Open Graph info• Gives control over how content is displayed with tweet Follow me! @miriamschwab
  • 7. Twitter Cards (cont)• Three card types – Summary - title, description, thumbnail image, and Twitter account attribution – Photo - A Tweet sized photo card – Player - A Tweet sized video/audio/media player card• Add HTML to HEAD:<meta name="twitter:card“ content="summary"> Follow me! @miriamschwab
  • 8. Twitter Cards WP plugin Follow me! @miriamschwab
  • 9. YouTube threatens MP3 download sites• Lawyers representing Google recently sent a threatening letter to youtube- and• Google says they violate terms of service• Google blocked their access to YouTube Follow me! @miriamschwab
  • 10. HOWTO: Prevent fb facial recognition• Facebook will try to find pics of you, encourage friends to tag you.• Can’t prevent fb from using facial recognition on your pics. Can do this:1. Go to your privacy settings.2. Go to Timeline and Tagging. Click Edit Settings. Follow me! @miriamschwab
  • 11. HOWTO: Prevent facial recognition (cont)3. Go to the last option: Follow me! @miriamschwab
  • 12. HOWTO: Prevent facial recognition (cont)4. Make sure No One is selected. (The other option is Friends.) Note how you have to opt-out, not opt-in Follow me! @miriamschwab
  • 13. Facebook makes your fb email default in timeline (for some)• Facebook changed profile email settings without your knowledge• Made you email address your default email• You can change it back… Follow me! @miriamschwab
  • 14. HOWTO: Change your fb default email1. Go to your profile page. Click About in top corner:
  • 15. HOWTO: Change your fb default email (cont)2. Scroll down to contact info. Click Edit: Follow me! @miriamschwab
  • 16. HOWTO: Change your fb default email (cont)3. Add/remove emails, choose who can see the email address, whether it will appear on timeline or not: Follow me! @miriamschwab
  • 17. U.S. Ambassador Uses FacebookTo Send Message To Syrian Military Follow me! @miriamschwab
  • 18. FB adds ability to Export events Follow me! @miriamschwab
  • 19. Pinterest adds attribution for more sites• Etsy, 500px, Kickstarter, Slideshare and SoundCloud.• Attribution can’t be removed or changed• Pinterest will go back to add attribution to past pins Follow me! @miriamschwab
  • 20. LinkedIn Targeted Status Updates rolls out to all• Philips saw a 106% increase in engagement by followers after running Targeted Status Updates• New followers insights page – demographics, growth, engagement
  • 21. LinkedIn Targeted Status Updates rolls out to all (cont)• Why do people follow companies? – 67% to gain industry insights – 61% for company news – 49% are attracted by the peer community Follow me! @miriamschwab
  • 22. WP launches 3.4! Features• Easily embed tweets• Photo captions can be custom links• New theme customizer Follow me! @miriamschwab
  • 23. WP 3.4: LTR button in WYSIWYG• Little known feature: in RTL installations, there is now a LTR button for adding LTR text easily. It toggles on/off: Follow me! @miriamschwab
  • 24. WP 3.4: LTR button in WYSIWYG (cont)• Here’s how the HTML looks:Via Yoav Farhi Follow me! @miriamschwab
  • 25. SEO: Careful with long title tags!Google saw long title, so tried to find a “better” title. Lesson: makesure <title> is short, even if blog title is long. Here’s how… Follow me! @miriamschwab
  • 26. HOWTO: Control post <title>length with WordPress SEO plugin• Blog post title:• Appears on front-end: Follow me! @miriamschwab
  • 27. HOWTO: Control post <title> length with WordPress SEO plugin (cont)• Post <title> - this is what Google cares about: Follow me! @miriamschwab
  • 28. HOWTO: Control post <title> length with WordPress SEO plugin (cont)• How the title looks on front-end: Follow me! @miriamschwab
  • 29. Snazzy new comment login with Jetpack plugin for WP Follow me! @miriamschwab
  • 30. Duplicate WP posts Follow me! @miriamschwab
  • 31. Follow me! @miriamschwab
  • 32. Follow me! @miriamschwab
  • 33. Waze adds gas prices, discounts Follow me! @miriamschwab
  • 34. Users prefer mobile web to apps Follow me! @miriamschwab
  • 35. TOOLS Follow me! @miriamschwab
  • 36. Web Screenshots Follow me! @miriamschwab
  • 37. Fanzy – reward fb fans – free!
  • 38. NEWS Follow me! @miriamschwab
  • 39. Sex offenders have to update fb status• Louisiana has enacted a new law requiring sex offenders and child predators to disclose their criminal status on their Facebook and other social networking profiles.• Sex offenders must include the crime for which they were convicted, the jurisdiction of their conviction, a description of their physical characteristics and a residential address within their profile. Follow me! @miriamschwab
  • 40. YouTube to make $3.6b this year• YouTube’s traffic growing at 20% per quarter• Steadily placing more ads inside videos.• Google will keep $2.4 billion of the $3.6 billion, per YouTube’s revenue-sharing agreement with partners. Follow me! @miriamschwab
  • 41. illuminea ▪ ▪ available at! Follow me! @miriamschwab