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Web Trends for Marketing      Professionals     June 25, 2012, Jerusalem        By: Miriam SchwabFollow us: facebook.com/i...
Who am I?• Friendly CEO of illuminea, one of Israel’s  leading WordPress development agencies.• Providing SEO and social m...
Women influence men online• Women sent fb friends a notification  that they had used an app• Men 1.5 times more likely to ...
Twitter rolls out expanded tweets                        Follow me! @miriamschwab
See @replies on verified Twitter            accts                        Follow me! @miriamschwab
Twitter Cards• Like facebook Open Graph info• Gives control over how content is  displayed with tweet                     ...
Twitter Cards (cont)• Three card types  – Summary - title, description, thumbnail    image, and Twitter account attributio...
Twitter Cards WP plugin                  Follow me! @miriamschwab
YouTube threatens MP3         download sites• Lawyers representing Google recently  sent a threatening letter to youtube- ...
HOWTO: Prevent fb facial         recognition• Facebook will try to find pics of  you, encourage friends to tag you.• Can’t...
HOWTO: Prevent facial        recognition (cont)3. Go to the last option:                            Follow me! @miriamschwab
HOWTO: Prevent facial        recognition (cont)4. Make sure No One is selected. (The   other option is Friends.) Note how ...
Facebook makes your fb email default in timeline (for some)• Facebook changed profile email  settings without your knowled...
HOWTO: Change your fb default          email1. Go to your profile page. Click About in   top corner:
HOWTO: Change your fb default        email (cont)2. Scroll down to contact info. Click Edit:                              ...
HOWTO: Change your fb default        email (cont)3. Add/remove emails, choose who can   see the email address, whether it ...
U.S. Ambassador Uses FacebookTo Send Message To Syrian Military                         Follow me! @miriamschwab
FB adds ability to Export events                        Follow me! @miriamschwab
Pinterest adds attribution for             more sites• Etsy, 500px, Kickstarter, Slideshare and  SoundCloud.• Attribution ...
LinkedIn Targeted Status       Updates rolls out to all• Philips saw a 106% increase in  engagement by followers after run...
LinkedIn Targeted Status  Updates rolls out to all (cont)• Why do people follow companies?  – 67% to gain industry insight...
WP launches 3.4! Features• Easily embed tweets• Photo captions can be custom links• New theme customizer                  ...
WP 3.4: LTR button in WYSIWYG• Little known feature: in RTL  installations, there is now a LTR button  for adding LTR text...
WP 3.4: LTR button in WYSIWYG              (cont)• Here’s how the HTML looks:Via Yoav Farhi                               ...
SEO: Careful with long title tags!Google saw long title, so tried to find a “better” title. Lesson: makesure <title> is sh...
HOWTO: Control post <title>length with WordPress SEO plugin• Blog post title:• Appears on front-end:                      ...
HOWTO: Control post <title> length with WordPress SEO plugin (cont)• Post <title> - this is what Google cares  about:     ...
HOWTO: Control post <title> length with WordPress SEO plugin (cont)• How the title looks on front-end:                    ...
Snazzy new comment login with    Jetpack plugin for WP                     Follow me! @miriamschwab
Duplicate WP posts               Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Waze adds gas prices, discounts                       Follow me! @miriamschwab
Users prefer mobile web to apps                       Follow me! @miriamschwab
TOOLS        Follow me! @miriamschwab
Web Screenshots             Follow me! @miriamschwab
Fanzy – reward fb fans – free!
NEWS       Follow me! @miriamschwab
Sex offenders have to update fb             status• Louisiana has enacted a new law requiring  sex offenders and child pre...
YouTube to make $3.6b this year• YouTube’s traffic growing at 20% per  quarter• Steadily placing more ads inside  videos.•...
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at htt...
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June 2012 - Web Trends for Marketing Professionals

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The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.

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Transcript of "June 2012 - Web Trends for Marketing Professionals"

  1. 1. Web Trends for Marketing Professionals June 25, 2012, Jerusalem By: Miriam SchwabFollow us: facebook.com/illuminea Follow me! @miriamschwab
  2. 2. Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  3. 3. Women influence men online• Women sent fb friends a notification that they had used an app• Men 1.5 times more likely to act on the info than women• Men 49% more influential in general Follow me! @miriamschwab
  4. 4. Twitter rolls out expanded tweets Follow me! @miriamschwab
  5. 5. See @replies on verified Twitter accts Follow me! @miriamschwab
  6. 6. Twitter Cards• Like facebook Open Graph info• Gives control over how content is displayed with tweet Follow me! @miriamschwab
  7. 7. Twitter Cards (cont)• Three card types – Summary - title, description, thumbnail image, and Twitter account attribution – Photo - A Tweet sized photo card – Player - A Tweet sized video/audio/media player card• Add HTML to HEAD:<meta name="twitter:card“ content="summary"> Follow me! @miriamschwab
  8. 8. Twitter Cards WP plugin Follow me! @miriamschwab
  9. 9. YouTube threatens MP3 download sites• Lawyers representing Google recently sent a threatening letter to youtube- mp3.org and music-clips.net• Google says they violate terms of service• Google blocked their access to YouTube Follow me! @miriamschwab
  10. 10. HOWTO: Prevent fb facial recognition• Facebook will try to find pics of you, encourage friends to tag you.• Can’t prevent fb from using facial recognition on your pics. Can do this:1. Go to your privacy settings.2. Go to Timeline and Tagging. Click Edit Settings. Follow me! @miriamschwab
  11. 11. HOWTO: Prevent facial recognition (cont)3. Go to the last option: Follow me! @miriamschwab
  12. 12. HOWTO: Prevent facial recognition (cont)4. Make sure No One is selected. (The other option is Friends.) Note how you have to opt-out, not opt-in Follow me! @miriamschwab
  13. 13. Facebook makes your fb email default in timeline (for some)• Facebook changed profile email settings without your knowledge• Made you username@facebook.com email address your default email• You can change it back… Follow me! @miriamschwab
  14. 14. HOWTO: Change your fb default email1. Go to your profile page. Click About in top corner:
  15. 15. HOWTO: Change your fb default email (cont)2. Scroll down to contact info. Click Edit: Follow me! @miriamschwab
  16. 16. HOWTO: Change your fb default email (cont)3. Add/remove emails, choose who can see the email address, whether it will appear on timeline or not: Follow me! @miriamschwab
  17. 17. U.S. Ambassador Uses FacebookTo Send Message To Syrian Military Follow me! @miriamschwab
  18. 18. FB adds ability to Export events Follow me! @miriamschwab
  19. 19. Pinterest adds attribution for more sites• Etsy, 500px, Kickstarter, Slideshare and SoundCloud.• Attribution can’t be removed or changed• Pinterest will go back to add attribution to past pins Follow me! @miriamschwab
  20. 20. LinkedIn Targeted Status Updates rolls out to all• Philips saw a 106% increase in engagement by followers after running Targeted Status Updates• New followers insights page – demographics, growth, engagement
  21. 21. LinkedIn Targeted Status Updates rolls out to all (cont)• Why do people follow companies? – 67% to gain industry insights – 61% for company news – 49% are attracted by the peer community Follow me! @miriamschwab
  22. 22. WP launches 3.4! Features• Easily embed tweets• Photo captions can be custom links• New theme customizer Follow me! @miriamschwab
  23. 23. WP 3.4: LTR button in WYSIWYG• Little known feature: in RTL installations, there is now a LTR button for adding LTR text easily. It toggles on/off: Follow me! @miriamschwab
  24. 24. WP 3.4: LTR button in WYSIWYG (cont)• Here’s how the HTML looks:Via Yoav Farhi Follow me! @miriamschwab
  25. 25. SEO: Careful with long title tags!Google saw long title, so tried to find a “better” title. Lesson: makesure <title> is short, even if blog title is long. Here’s how… Follow me! @miriamschwab
  26. 26. HOWTO: Control post <title>length with WordPress SEO plugin• Blog post title:• Appears on front-end: Follow me! @miriamschwab
  27. 27. HOWTO: Control post <title> length with WordPress SEO plugin (cont)• Post <title> - this is what Google cares about: Follow me! @miriamschwab
  28. 28. HOWTO: Control post <title> length with WordPress SEO plugin (cont)• How the title looks on front-end: Follow me! @miriamschwab
  29. 29. Snazzy new comment login with Jetpack plugin for WP Follow me! @miriamschwab
  30. 30. Duplicate WP posts Follow me! @miriamschwab
  31. 31. Follow me! @miriamschwab
  32. 32. Follow me! @miriamschwab
  33. 33. Waze adds gas prices, discounts Follow me! @miriamschwab
  34. 34. Users prefer mobile web to apps Follow me! @miriamschwab
  35. 35. TOOLS Follow me! @miriamschwab
  36. 36. Web Screenshots Follow me! @miriamschwab
  37. 37. Fanzy – reward fb fans – free!
  38. 38. NEWS Follow me! @miriamschwab
  39. 39. Sex offenders have to update fb status• Louisiana has enacted a new law requiring sex offenders and child predators to disclose their criminal status on their Facebook and other social networking profiles.• Sex offenders must include the crime for which they were convicted, the jurisdiction of their conviction, a description of their physical characteristics and a residential address within their profile. Follow me! @miriamschwab
  40. 40. YouTube to make $3.6b this year• YouTube’s traffic growing at 20% per quarter• Steadily placing more ads inside videos.• Google will keep $2.4 billion of the $3.6 billion, per YouTube’s revenue-sharing agreement with partners. Follow me! @miriamschwab
  41. 41. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow me! @miriamschwab
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