How to build a website that works for your non-profit         Amuta21c 2012     March 18, 2012, Jerusalem        By: Miria...
Who am I?• Friendly CEO of illuminea, one of Israel’s  leading WordPress development agencies.• Providing SEO and social m...
Follow me! @miriamschwab
Will youmarry me?   But it’s our            first date!                Follow me! @miriamschwab
FacebookWebsite+ Blog                  YouTube           Donation Twitter               LinkedIn             Email        ...
Do we really need a site?• Only place where you truly own your  content• Content indexed by Google, keeps  working for you...
Research & prep• Do we have a logo/brand?• Unique selling points / Why would  people be interested in us?• Organization de...
Goals• Primary – i.e. increase donations• Secondary – i.e. get more subscribers to  newsletter; more fans on fb page; more...
Structure• “Don’t make me think!”                           Follow me! @miriamschwab
Logical navigation• Top level  navigation?• Secondary  navigation?• Third level  navigation?                       Follow ...
Follow me! @miriamschwab
Follow me! @miriamschwab
Home                          GetAbout     Projects                Contact      Donate                       involved  Tea...
Take into consideration how your brand will appear on socialsitesBRANDING                                              Fol...
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
URLs        http://www.redcross.org/       http://twitter.com/redcross https://www.facebook.com/redcrosshttp://www.youtube...
Design• It matters. Look at Apple and Pinterest• It’s not just about being pretty; it’s  about usability and finding conte...
What site is this? Where am I?                        Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Under the hood – the code• Content management system – critical  – Open source vs. proprietary code• SEO-friendly code – a...
Mobile! Responsive design                   Follow me! @miriamschwab
OFF-SITE INTEGRATION                       Follow me! @miriamschwab
Content – blog, newsContent can help you:• Position yourself as a thought leader• Get found in the search engines• Get sha...
1000 Visitors    50Subscribers   2.5  Donors                Follow me! @miriamschwab
Varied content                 Follow me! @miriamschwab
Facebook           Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
How am I going to update everything? Yikes!PULLING IT TOGETHER WITH ADASHBOARD                                            ...
Follow me! @miriamschwab
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at htt...
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How to build a website that works for your non-profit

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When non-profits go about marketing, they have one goal: fundraising. But that can’t be your only goal. Other goals contribute to your fundraising efforts and are integral to creating a long-term revenue generating strategy. This has to do with building your community.

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  • I was going to talk about the growing importance of social media marketing for SEO, and how people should take lessons from the SEO playbook when doing social marketing.
  • When non-profits go about marketing, they have one goal: fundraising. But that can’t be your only goal. Other goals contribute to your fundraising efforts and are integral to creating a long-term revenue generating strategy. This has to do with building your community.
  • Transcript of "How to build a website that works for your non-profit"

    1. 1. How to build a website that works for your non-profit Amuta21c 2012 March 18, 2012, Jerusalem By: Miriam Schwab @miriamschwab Follow me! @miriamschwab
    2. 2. Who am I?• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.• Providing SEO and social media marketing services• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and now SMX!• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
    3. 3. Follow me! @miriamschwab
    4. 4. Will youmarry me? But it’s our first date! Follow me! @miriamschwab
    5. 5. FacebookWebsite+ Blog YouTube Donation Twitter LinkedIn Email Follow me! @miriamschwab
    6. 6. Do we really need a site?• Only place where you truly own your content• Content indexed by Google, keeps working for you• Only place where real things happen• Social = content sharing. Might as well be your own content! Follow me! @miriamschwab
    7. 7. Research & prep• Do we have a logo/brand?• Unique selling points / Why would people be interested in us?• Organization description/elevator pitch• Target audience?• What do we want people to think of when they come to our site?• Find three sites with things you like, three with things you don’t like Follow me! @miriamschwab
    8. 8. Goals• Primary – i.e. increase donations• Secondary – i.e. get more subscribers to newsletter; more fans on fb page; more people to download white paper; get blogger coverage; etc.• Monitor and measure: Google analytics, email delivery management system (i.e. MailChimp, Campaign Monitor), Google Webmaster Tools, Feedburner Follow me! @miriamschwab
    9. 9. Structure• “Don’t make me think!” Follow me! @miriamschwab
    10. 10. Logical navigation• Top level navigation?• Secondary navigation?• Third level navigation? Follow me! @miriamschwab
    11. 11. Follow me! @miriamschwab
    12. 12. Follow me! @miriamschwab
    13. 13. Home GetAbout Projects Contact Donate involved Team Children Board Adults Special needs Follow me! @miriamschwab
    14. 14. Take into consideration how your brand will appear on socialsitesBRANDING Follow me! @miriamschwab
    15. 15. Follow me! @miriamschwab
    16. 16. Follow me! @miriamschwab
    17. 17. Follow me! @miriamschwab
    18. 18. Follow me! @miriamschwab
    19. 19. URLs http://www.redcross.org/ http://twitter.com/redcross https://www.facebook.com/redcrosshttp://www.youtube.com/user/AmRedC ross Follow me! @miriamschwab
    20. 20. Design• It matters. Look at Apple and Pinterest• It’s not just about being pretty; it’s about usability and finding content: – Breadcrumbs – “You are here” indicators – Search, categories, tags, authors, archives – Integrates with social and SEO Follow me! @miriamschwab
    21. 21. What site is this? Where am I? Follow me! @miriamschwab
    22. 22. Follow me! @miriamschwab
    23. 23. Follow me! @miriamschwab
    24. 24. Under the hood – the code• Content management system – critical – Open source vs. proprietary code• SEO-friendly code – at the very least: – Meta descriptions – <title> tag control – XML sitemap – H1 tag on every page• Browser compatibility – IE8+, Firefox, Chrome Follow me! @miriamschwab
    25. 25. Mobile! Responsive design Follow me! @miriamschwab
    26. 26. OFF-SITE INTEGRATION Follow me! @miriamschwab
    27. 27. Content – blog, newsContent can help you:• Position yourself as a thought leader• Get found in the search engines• Get shared and found in social networks• Increase traffic Follow me! @miriamschwab
    28. 28. 1000 Visitors 50Subscribers 2.5 Donors Follow me! @miriamschwab
    29. 29. Varied content Follow me! @miriamschwab
    30. 30. Facebook Follow me! @miriamschwab
    31. 31. Follow me! @miriamschwab
    32. 32. Follow me! @miriamschwab
    33. 33. Follow me! @miriamschwab
    34. 34. Follow me! @miriamschwab
    35. 35. Follow me! @miriamschwab
    36. 36. How am I going to update everything? Yikes!PULLING IT TOGETHER WITH ADASHBOARD Follow me! @miriamschwab
    37. 37. Follow me! @miriamschwab
    38. 38. illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentationsTHANKS! Follow me! @miriamschwab

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