Bootstrapping your biz with low-cost online tools

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In these hard economic times, learn about the many free or low-cost online services that can take your biz from good to great!

In these hard economic times, learn about the many free or low-cost online services that can take your biz from good to great!

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  • 1. Marcshoret Conference Jerusalem Nov. 2, 2008
  • 2. Bootstrapping your biz with low-cost online tools
  • 3.  
  • 4. Marketing & Productivity
  • 5. Marketing
    • Web
    • PR
    • Advertising
    • Content
    • Graphic Design
  • 6. Web
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Google Sites
  • 17.  
  • 18.  
  • 19.  
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  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. Make sure that when you start your blog, you get your own domain name.
  • 40. Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordPress can be successfully used for regular websites.
  • 41. Free Admin Template For Web Applications
  • 42. PR
  • 43. Instant Press Release
  • 44.  
  • 45. Press Release Analysis
  • 46. Help a Reporter Out (HARO)
  • 47. The Future of PR is Participation, Not Pitching Micro Persuasion
  • 48. Top Ten Things You Can Do To Get Blogged (TechCrunch)
    • Approach bloggers directly
    • Be persistent
    • Start a blog – so bloggers can find out about you; so they can follow other releases; so you can link ($) to them
    • Be humble
    • Be confident
    • Be descriptive
    • Tell a story
    • Don’t hide info
    • Don’t be a jerk
  • 49. Top Ten Things You Can Do To Get Blogged (TechCrunch)
    • If a blogger won’t write about you, move on
    • If they do write and you don’t like it, don’t attack
  • 50. Social Media Release
    • Contains everything necessary to share a story
    • Share & embed video, audio
    • People can share with others.
  • 51. SMR Style 1 – Press Release+
    • Write compelling, concise release
    • Include new media elements: links, video, images, bookmarks
    • Make sure elements are explained
  • 52. SMR Style 2 – Blog Platform
    • Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags
    • Shouldn’t look like PR or blog; should provide what’s new in conversational, informative, resourceful format
  • 53. Tools
    • PRWeb Direct - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, link trackbacks enabled
    • SMPR Template (PDF)
    • Edelman’s StoryCrafter
    • PRX Builder – WP Plugin
    • HTML SMR Template
  • 54. PitchEngine
  • 55.  
  • 56. Media People Using Twitter
  • 57. Twellow
  • 58. Advertising
  • 59. adwords . google . com
  • 60. Content
  • 61. Content types
    • Blogs
    • Widgets
    • E-newsletters
    • Screencasts/Video
    • Surveys
    • Webinars
  • 62. Widgets
  • 63.  
  • 64. Build Your First Facebook App
  • 65. LinkedIn Apps
  • 66.  
  • 67. E-newsletters
  • 68. Vertical Response e-mail
  • 69.  
  • 70. Constant Contact e-mail
  • 71.  
  • 72. Screencasts/Video
  • 73.  
  • 74.  
  • 75.  
  • 76. Surveys
  • 77.  
  • 78.  
  • 79.  
  • 80. Google Forms
  • 81. Graphic Design Free stock photos
  • 82.  
  • 83.  
  • 84.  
  • 85. Graphic Design Online image editors
  • 86.  
  • 87.  
  • 88. Adobe Photoshop Express
  • 89. Productivity
  • 90. Google Apps
  • 91. FreeMind
  • 92. Zoho Projects
  • 93.  
  • 94. Project2Manage
  • 95. Basecamp
  • 96. Central Desktop
  • 97.  
  • 98. Zoho CRM
  • 99. Kal Klik
  • 100. Accounting
  • 101.  
  • 102.  
  • 103. Zoho Invoices
  • 104.  
  • 105. Online Docs and Spreadsheets
  • 106. Zoho Writer
  • 107. Zoho Wiki
  • 108. Google Notebook
  • 109. Windows Live Writer
  • 110. Google Docs
  • 111. Open Office
  • 112. Adobe Buzzword
  • 113. Zoho Docs
  • 114. Scheduling and meetings
  • 115. Google Calendar
  • 116. Zoho Meeting
  • 117. MS Live Meeting
  • 118. Adobe ConnectNow
  • 119. Skype
  • 120. Professional Development Learn new stuff
  • 121. Netvibes
  • 122.  
  • 123. Google Adwords Webinars
  • 124. BusinessWeek Online Courses
  • 125. HP Learning Center
  • 126. Alltop
  • 127. wikio
  • 128. PopURLs
  • 129. Extras
  • 130. FreeFax
  • 131. Firefox
  • 132. Firefox Add-ons
  • 133. Foxmarks – sync your bookmarks bewteen firefox browsers
  • 134. The Pencil Project – create UIs in firefox
  • 135. Screengrab – this screen capture app saves tons of time
  • 136. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook