Marcshoret Conference Jerusalem Nov. 2, 2008
Bootstrapping your biz with low-cost online tools
 
Marketing & Productivity
Marketing <ul><li>Web </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Content </li></ul><ul><li>Graph...
Web
 
 
 
 
 
 
 
 
 
Google Sites
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Make sure that when you start your blog, you get your own domain name.
Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordP...
Free Admin Template For Web Applications
PR
Instant Press Release
 
Press Release Analysis
Help a Reporter Out (HARO)
The Future of PR is Participation, Not Pitching Micro Persuasion
Top Ten Things You Can Do To Get Blogged  (TechCrunch) <ul><li>Approach bloggers directly </li></ul><ul><li>Be persistent ...
Top Ten Things You Can Do To Get Blogged  (TechCrunch) <ul><li>If a blogger won’t write about you, move on </li></ul><ul><...
Social Media Release <ul><li>Contains everything necessary to share a story </li></ul><ul><li>Share & embed video, audio <...
SMR Style 1 – Press Release+ <ul><li>Write compelling, concise release </li></ul><ul><li>Include new media elements: links...
SMR Style 2 – Blog Platform <ul><li>Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags </li></ul><u...
Tools <ul><li>PRWeb  Direct  - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, ...
PitchEngine
 
Media People Using Twitter
Twellow
Advertising
adwords . google . com
Content
Content types <ul><li>Blogs </li></ul><ul><li>Widgets </li></ul><ul><li>E-newsletters </li></ul><ul><li>Screencasts/Video ...
Widgets
 
Build Your First Facebook App
LinkedIn  Apps
 
E-newsletters
Vertical Response  e-mail
 
Constant Contact  e-mail
 
Screencasts/Video
 
 
 
Surveys
 
 
 
Google Forms
Graphic Design Free stock photos
 
 
 
Graphic Design Online image editors
 
 
Adobe Photoshop Express
Productivity
Google Apps
FreeMind
Zoho  Projects
 
Project2Manage
Basecamp
Central Desktop
 
Zoho CRM
Kal   Klik
Accounting
 
 
Zoho  Invoices
 
Online Docs and Spreadsheets
Zoho  Writer
Zoho   Wiki
Google Notebook
Windows Live Writer
Google Docs
Open Office
Adobe Buzzword
Zoho  Docs
Scheduling and meetings
Google Calendar
Zoho  Meeting
MS Live Meeting
Adobe  ConnectNow
Skype
Professional Development Learn new stuff
Netvibes
 
Google  Adwords   Webinars
BusinessWeek  Online Courses
HP Learning Center
Alltop
wikio
PopURLs
Extras
FreeFax
Firefox
Firefox  Add-ons
Foxmarks  – sync your bookmarks bewteen firefox browsers
The Pencil Project  – create UIs in firefox
Screengrab  – this screen capture app saves tons of time
Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook
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Bootstrapping your biz with low-cost online tools

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In these hard economic times, learn about the many free or low-cost online services that can take your biz from good to great!

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  • Transcript of "Bootstrapping your biz with low-cost online tools"

    1. 1. Marcshoret Conference Jerusalem Nov. 2, 2008
    2. 2. Bootstrapping your biz with low-cost online tools
    3. 4. Marketing & Productivity
    4. 5. Marketing <ul><li>Web </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Content </li></ul><ul><li>Graphic Design </li></ul>
    5. 6. Web
    6. 16. Google Sites
    7. 39. Make sure that when you start your blog, you get your own domain name.
    8. 40. Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordPress can be successfully used for regular websites.
    9. 41. Free Admin Template For Web Applications
    10. 42. PR
    11. 43. Instant Press Release
    12. 45. Press Release Analysis
    13. 46. Help a Reporter Out (HARO)
    14. 47. The Future of PR is Participation, Not Pitching Micro Persuasion
    15. 48. Top Ten Things You Can Do To Get Blogged (TechCrunch) <ul><li>Approach bloggers directly </li></ul><ul><li>Be persistent </li></ul><ul><li>Start a blog – so bloggers can find out about you; so they can follow other releases; so you can link ($) to them </li></ul><ul><li>Be humble </li></ul><ul><li>Be confident </li></ul><ul><li>Be descriptive </li></ul><ul><li>Tell a story </li></ul><ul><li>Don’t hide info </li></ul><ul><li>Don’t be a jerk </li></ul>
    16. 49. Top Ten Things You Can Do To Get Blogged (TechCrunch) <ul><li>If a blogger won’t write about you, move on </li></ul><ul><li>If they do write and you don’t like it, don’t attack </li></ul>
    17. 50. Social Media Release <ul><li>Contains everything necessary to share a story </li></ul><ul><li>Share & embed video, audio </li></ul><ul><li>People can share with others. </li></ul>
    18. 51. SMR Style 1 – Press Release+ <ul><li>Write compelling, concise release </li></ul><ul><li>Include new media elements: links, video, images, bookmarks </li></ul><ul><li>Make sure elements are explained </li></ul>
    19. 52. SMR Style 2 – Blog Platform <ul><li>Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags </li></ul><ul><li>Shouldn’t look like PR or blog; should provide what’s new in conversational, informative, resourceful format </li></ul>
    20. 53. Tools <ul><li>PRWeb Direct - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, link trackbacks enabled </li></ul><ul><li>SMPR Template (PDF) </li></ul><ul><li>Edelman’s StoryCrafter </li></ul><ul><li>PRX Builder – WP Plugin </li></ul><ul><li>HTML SMR Template </li></ul>
    21. 54. PitchEngine
    22. 56. Media People Using Twitter
    23. 57. Twellow
    24. 58. Advertising
    25. 59. adwords . google . com
    26. 60. Content
    27. 61. Content types <ul><li>Blogs </li></ul><ul><li>Widgets </li></ul><ul><li>E-newsletters </li></ul><ul><li>Screencasts/Video </li></ul><ul><li>Surveys </li></ul><ul><li>Webinars </li></ul>
    28. 62. Widgets
    29. 64. Build Your First Facebook App
    30. 65. LinkedIn Apps
    31. 67. E-newsletters
    32. 68. Vertical Response e-mail
    33. 70. Constant Contact e-mail
    34. 72. Screencasts/Video
    35. 76. Surveys
    36. 80. Google Forms
    37. 81. Graphic Design Free stock photos
    38. 85. Graphic Design Online image editors
    39. 88. Adobe Photoshop Express
    40. 89. Productivity
    41. 90. Google Apps
    42. 91. FreeMind
    43. 92. Zoho Projects
    44. 94. Project2Manage
    45. 95. Basecamp
    46. 96. Central Desktop
    47. 98. Zoho CRM
    48. 99. Kal Klik
    49. 100. Accounting
    50. 103. Zoho Invoices
    51. 105. Online Docs and Spreadsheets
    52. 106. Zoho Writer
    53. 107. Zoho Wiki
    54. 108. Google Notebook
    55. 109. Windows Live Writer
    56. 110. Google Docs
    57. 111. Open Office
    58. 112. Adobe Buzzword
    59. 113. Zoho Docs
    60. 114. Scheduling and meetings
    61. 115. Google Calendar
    62. 116. Zoho Meeting
    63. 117. MS Live Meeting
    64. 118. Adobe ConnectNow
    65. 119. Skype
    66. 120. Professional Development Learn new stuff
    67. 121. Netvibes
    68. 123. Google Adwords Webinars
    69. 124. BusinessWeek Online Courses
    70. 125. HP Learning Center
    71. 126. Alltop
    72. 127. wikio
    73. 128. PopURLs
    74. 129. Extras
    75. 130. FreeFax
    76. 131. Firefox
    77. 132. Firefox Add-ons
    78. 133. Foxmarks – sync your bookmarks bewteen firefox browsers
    79. 134. The Pencil Project – create UIs in firefox
    80. 135. Screengrab – this screen capture app saves tons of time
    81. 136. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook

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