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Bootstrapping your biz with low-cost online tools

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    Bootstrapping your biz with low-cost online tools - Presentation Transcript

    1. Marcshoret Conference Jerusalem Nov. 2, 2008
    2. Bootstrapping your biz with low-cost online tools
    3.  
    4. Marketing & Productivity
    5. Marketing
      • Web
      • PR
      • Advertising
      • Content
      • Graphic Design
    6. Web
    7.  
    8.  
    9.  
    10.  
    11.  
    12.  
    13.  
    14.  
    15.  
    16. Google Sites
    17.  
    18.  
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    35.  
    36.  
    37.  
    38.  
    39. Make sure that when you start your blog, you get your own domain name.
    40. Wordpress allows you to set a regular page for the home page, instead of a blog page. This is one of the reasons why WordPress can be successfully used for regular websites.
    41. Free Admin Template For Web Applications
    42. PR
    43. Instant Press Release
    44.  
    45. Press Release Analysis
    46. Help a Reporter Out (HARO)
    47. The Future of PR is Participation, Not Pitching Micro Persuasion
    48. Top Ten Things You Can Do To Get Blogged (TechCrunch)
      • Approach bloggers directly
      • Be persistent
      • Start a blog – so bloggers can find out about you; so they can follow other releases; so you can link ($) to them
      • Be humble
      • Be confident
      • Be descriptive
      • Tell a story
      • Don’t hide info
      • Don’t be a jerk
    49. Top Ten Things You Can Do To Get Blogged (TechCrunch)
      • If a blogger won’t write about you, move on
      • If they do write and you don’t like it, don’t attack
    50. Social Media Release
      • Contains everything necessary to share a story
      • Share & embed video, audio
      • People can share with others.
    51. SMR Style 1 – Press Release+
      • Write compelling, concise release
      • Include new media elements: links, video, images, bookmarks
      • Make sure elements are explained
    52. SMR Style 2 – Blog Platform
      • Socially enabled: RSS feeds, comments, social bookmarking, tracking, tags
      • Shouldn’t look like PR or blog; should provide what’s new in conversational, informative, resourceful format
    53. Tools
      • PRWeb Direct - inclusion in Google News, Yahoo News and MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, link trackbacks enabled
      • SMPR Template (PDF)
      • Edelman’s StoryCrafter
      • PRX Builder – WP Plugin
      • HTML SMR Template
    54. PitchEngine
    55.  
    56. Media People Using Twitter
    57. Twellow
    58. Advertising
    59. adwords . google . com
    60. Content
    61. Content types
      • Blogs
      • Widgets
      • E-newsletters
      • Screencasts/Video
      • Surveys
      • Webinars
    62. Widgets
    63.  
    64. Build Your First Facebook App
    65. LinkedIn Apps
    66.  
    67. E-newsletters
    68. Vertical Response e-mail
    69.  
    70. Constant Contact e-mail
    71.  
    72. Screencasts/Video
    73.  
    74.  
    75.  
    76. Surveys
    77.  
    78.  
    79.  
    80. Google Forms
    81. Graphic Design Free stock photos
    82.  
    83.  
    84.  
    85. Graphic Design Online image editors
    86.  
    87.  
    88. Adobe Photoshop Express
    89. Productivity
    90. Google Apps
    91. FreeMind
    92. Zoho Projects
    93.  
    94. Project2Manage
    95. Basecamp
    96. Central Desktop
    97.  
    98. Zoho CRM
    99. Kal Klik
    100. Accounting
    101.  
    102.  
    103. Zoho Invoices
    104.  
    105. Online Docs and Spreadsheets
    106. Zoho Writer
    107. Zoho Wiki
    108. Google Notebook
    109. Windows Live Writer
    110. Google Docs
    111. Open Office
    112. Adobe Buzzword
    113. Zoho Docs
    114. Scheduling and meetings
    115. Google Calendar
    116. Zoho Meeting
    117. MS Live Meeting
    118. Adobe ConnectNow
    119. Skype
    120. Professional Development Learn new stuff
    121. Netvibes
    122.  
    123. Google Adwords Webinars
    124. BusinessWeek Online Courses
    125. HP Learning Center
    126. Alltop
    127. wikio
    128. PopURLs
    129. Extras
    130. FreeFax
    131. Firefox
    132. Firefox Add-ons
    133. Foxmarks – sync your bookmarks bewteen firefox browsers
    134. The Pencil Project – create UIs in firefox
    135. Screengrab – this screen capture app saves tons of time
    136. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug BizzyWomen Twitter facebook

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