Blogging secrets: tips for
marketing your business online
Middle East Entrepreneur Training
Alumni meeting in Istanbul, Aug. 5, 2009
Presented by: Miriam Schwab
Friendly CEO, illuminea

Why?
• SEO
• Generate incoming leads – “inbound
marketing”
• Position you as expert
• Brand awareness
• Reputation management & protection
• Trust

What?

Credit: http://www.flickr.com/photos/cambodia4kidsorg/260004685/

Trackbacks

Pingbacks

How?

The “Secrets”:
• Not easy, based on frequent, good content
• Long-term strategy
• Not enough by itself

SEM
Social
Offline
media
Blog
PR E-mail
Advertising

Blog success
Usability
Optimization Commenting
Share/RSS Reading
Content

Blog success: how?
• Goals
• Research
• Build yourself up
• Track
• Be human
• Give and ye shall get

Giving Taking

SEO/PPC
Social Media Compelling offers Track conversions:
Useful content Call to Action Where do they come
Ads Landing pages From, what do they
PR Contact info like
Offline
Visitors Leads Customers

WordPress.org vs. WordPress.com

WordPress.org WordPress.com
Open √ √
Source/Free
Learning curve √ X
Control √ X
Content √ X
ownership

Thank you!
www.illuminea.com
mschwab@illuminea.com
Also see us at:
WordPressGarage
Twitter: @miriamschwab