About illuminea, Israel and Jerusalem: presented to Red Door Interactive

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Red Door Interactive hosted me for two days in May. I presented this to their company to introduce myself, my company, Israel and Jerusalem.

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About illuminea, Israel and Jerusalem: presented to Red Door Interactive

  1. 1. Presented to Red Door Interactive on May 4, 2009 Introduction to illuminea, Israel and Jerusalem
  2. 2. Red Door Interactive <ul><li>Red Door was kind enough to host me for two full days in their offices as part of the US State Dept.-sponsored program for Middle East entrepreneurs called MEET </li></ul><ul><li>I learned a ton from them </li></ul><ul><li>They are highly professional and the work atmosphere there is very positive </li></ul><ul><li>From what I’ve seen, they do great work </li></ul><ul><li>http :// www . reddoor . biz / Check them out! </li></ul>
  3. 3. Why I’m in San Diego <ul><li>I am one of 20 entrepreneurs from the Middle East selected to participate in MEET: a US State Dept. sponsored program managed by the Rady School of Management at UCSD </li></ul><ul><li>The program is three full weeks of study, experiences, and 2 days of immersion in a local company. I was placed at Red Door. </li></ul>
  4. 4. Who we are <ul><li>Founded 2004 </li></ul><ul><li>Building WordPress blogs since 2006 </li></ul><ul><li>Built over 30 sites on WordPress </li></ul><ul><li>Writes one of top 40 blogs in the world on the topic of WordPress: WordPress Garage </li></ul>
  5. 5. About illuminea <ul><li>illuminea is a marketing firm providing marketing services to Israeli businesses, with an emphasis on creating effective web marketing campaigns . illuminea has extensive expertise in designing, developing and strategizing business blogs . illuminea's blogs are highly optimized and have shown great results on the search engines . </li></ul>
  6. 6. What is Israel? What is Jerusalem?
  7. 7. Israel is an incredibly diverse country, with people of all races, colors, and religions.
  8. 8. View of the Old City in Jerusalem and David’s Citadel
  9. 9. The Knesset: Israel’s parliament, located in Jerusalem
  10. 10. The Western Wall in the Old City in Jerusalem. This wall is one of the Jewish People’s holiest places since it is the last standing wall from the Temple that was destroyed over 2000 years ago
  11. 11. Archaeological garden in the Old City by the Western Wall and Temple Mount.
  12. 12. The Machaneh Yehuda shuk (market) in Jerusalem. The best fresh produce and goods are available here.
  13. 13. More of Jerusalem’s Machaneh Yehuda shuk.
  14. 14. A window in the Armenian Quarter of the Old City of Jerusalem. This is a good example of the unique Jerusalem style of architecture. There are four “quarters” in the Old City: Christian, Moslem, Armenian and Jewish.
  15. 15. Diversity in action in Jerusalem’s Old City: Arabs play backgammon on the right while ultra-Orthodox Jews walk by deep in discussion.
  16. 16. The recently completed Calatrava bridge at the entrance to Jerusalem. Some are proud of it, some consider it a tax-money wasting eye sore. I belong to the latter group.
  17. 17. Facts about Israel <ul><li>Land area: slightly smaller than New Jersey </li></ul><ul><li>Lowest point in the world </li></ul><ul><li>100th smallest country, with less than 1/1000 th world population </li></ul><ul><li>In 1984 and 1991, Israel airlifted a total of 22,000 Ethiopian Jews at risk in Ethiopia to safety in Israel. </li></ul><ul><li>Natural resources: timber, potash, copper ore, natural gas, phosphate rock, magnesium bromide, clays, sand (Source: The CIA Factbook) </li></ul>
  18. 18. Other stuff <ul><li>Israel has the third highest rate of entrepreneurship - and the highest rate among women and among people over 55 - in the world. </li></ul><ul><li>Israel is second only to the US in the number of patent applications filed . </li></ul><ul><li>Israel has more than 140 companies listed on NASDAQ - only the U.S. has more. </li></ul><ul><li>The Stent was invented in Israel. </li></ul><ul><li>The Pentium MMX Chip technology was designed in Israel at Intel . </li></ul><ul><li>Both the Pentium-4 microprocessor and the Centrino processor were entirely designed, developed and produced in Israel. </li></ul>
  19. 19. More stuff <ul><li>The Firewall was invented in Israel </li></ul><ul><li>Drip Irrigation was invented in Israel </li></ul><ul><li>Voice over IP was invented in Israel </li></ul><ul><li>Both of the leading drugs used to treat MS patients, beta - interferon and copaxone, were invented in Israel . </li></ul><ul><li>Both Microsoft and Cisco built their only R&D facilities outside the US in Israel  </li></ul><ul><li>Voice mail technology was developed in Israel. </li></ul>
  20. 20. World’s largest solar deal <ul><li>California Edison and solar startup  BrightSource Energy announced a deal to build a solar-thermal plant that would generate 1,300 megawatts of power, slightly more than a modern nuclear plant, in the Mojave Desert. </li></ul>
  21. 21. What we do <ul><li>Social media and blogging strategy development and implementation </li></ul><ul><li>WordPress design, development & optimization </li></ul><ul><li>Supporting web activities: social media management, e-newsletter campaigns, content creation, web monitoring, analytics reporting, lead generation </li></ul><ul><li>SEO & PPC </li></ul>
  22. 22. Corporate
  23. 23. Non-profit
  24. 24. Portfolio
  25. 36. Advantages of working with us <ul><li>Bigger picture </li></ul><ul><li>Many years experience with WP </li></ul><ul><li>Optimization </li></ul><ul><li>Security </li></ul>
  26. 37. Benchmarking Research Strategy Implementation
  27. 38. <ul><li>A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb </li></ul>
  28. 39. From http :// www . chrisg . com / social - media - brand /
  29. 40. What it is <ul><li>Builds inlinks </li></ul><ul><li>Builds long-tail traffic </li></ul><ul><li>Gets repeat visits, build consistent consumer base </li></ul><ul><li>Builds mailing lists </li></ul><ul><li>It’s where people are on the web </li></ul>
  30. 41. Thank you! www.illuminea.com [email_address] Photo credits: betta design David55king jaime.silva delayed gratification

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