7 Steps to a Social Media Marketing Strategy that Works

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7 steps to better management of your social media activities. Lots of useful tools listed here.

7 steps to better management of your social media activities. Lots of useful tools listed here.

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  • 1. 7 Steps to a Social Media Marketing Strategy that Works Techshoret Conference March 4, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea
  • 2. Not a strategy, but tips • This presentation is not about how to create a social media marketing strategy, but about 7 things that can make a big difference in your implementation.
  • 3. What is social media?
  • 4. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages from, what do they PR Contact info like Offline Visitors Leads Customers
  • 5. 1. Your activity hub is your blog (preferably built on WordPress)
  • 6. Why Blog? • Companies that blog have far better marketing results. Specifically, the average company that blogs has: – 55% more visitors – 97% more inbound links – 434% more indexed pages (Source: Study Shows Small Businesses That Blog Get 55% More Website Visitors)
  • 7. SEO Facebook YouTube Blog LinkedIn E-mail Twitter
  • 8. 2. Benchmark
  • 9. • Xinu • Yahoo Site Explorer
  • 10. 3. Secure your username
  • 11. Username tools http://namechk.com http://usernamecheck.com
  • 12. 4. Identify influencers
  • 13. 5. Stay up-to-date on your field and mentions
  • 14. Google Google Blog Search Google Alerts
  • 15. 6. Measure
  • 16. Hootsuite click stats
  • 17. 7. Automate
  • 18. Post pictures to fb and flickr automatically with Posterous
  • 19. Hootsuite for posting to fb, fb Pages, LinkedIn, multiple twitter
  • 20. Multiple users
  • 21. Pull in RSS
  • 22. The Hootlet
  • 23. Thank you! www.illuminea.com mschwab@illuminea.com Also see us at: WordPressGarage Twitter: @miriamschwab