5 Things You Must Know About Social TV


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In this presentation, illuminate produces an overview of some fundamentals in Social TV. illuminate Hollywood is an established digital finishing/post production company in Hollywood, CA.

Illuminate Hollywood consists of two facilities in the same neighbourhood:

Illuminate Post/Digital finishing on Cahuenga Boulevard in Hollywood
- Digital intermediate
- SD to HD 3K & 4K conforming from original film, without EDL
- Film coloring
- Linear & non linear editing
- Color correction
- 3D rendering
- Visual effects & graphics

illuminate Studios, less than a mile away
- HD, multi-camera-ready stages
- Kitchen set, talk show set, news set
- Green screens
- Green rooms
- Live streaming
- Social TV with multi-media social interface platform
- Satellite broadcasts
- Red cameras and production equipment rental

For more information, visit www.illuminatehollywood.com

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5 Things You Must Know About Social TV

  1. 1. 5 Things You Must 5 Things You MustKnow About Social TVKnow About Social TV
  2. 2. About illuminateIlluminate Hollywood has been a trusted partner to producers for 18 years.Clients come to us for our technical expertise, and because we are knownto always go the extra mile. From StarTrek to Harry Potter 7, Jack Bauer-24 &The X-Files, our roster of projects speaks for itself.Illuminate Hollywood consists of two facilities in the same neighborhood:Illuminate Post/Digital finishing on Cahuenga Boulevard in Hollywood- Digital intermediate- SD to HD 3K & 4K conforming from original film, without EDL- Film coloring- Linear & non linear editing- Color correction- 3D rendering- Visual effects &graphicsilluminate Studios, less than a mile away- HD, multi-camera-ready stages- Kitchen set, talk show set, news set- Green screens- Green rooms- Live streaming- Social TV with multi-media social interface platform- Satellite broadcasts- Red Cameras and production equipment rental
  3. 3. #1. Social TV is an extension of people’s natural desire to share things that they are watching or experiencing.Humans are social animals. It’s in our nature to share stuff that we enjoy.Social media is a great tool that allows this nature to go into full bloom. It’snow hard to find any TV station or show without some form of social mediaintegration in place.Shows like American Idol or The Voice employ Twitter hashtags so thatpeople will be encouraged to tweet, and they sometimes air selected tweetsfrom their feeds.
  4. 4. #2. Social TV is not always about Twitter.Unarguably, Twitter has been monumental in the social TV revolution. It’sfast and tweets are almost published in real-time. Viewers can engageeach other in conversation and interact with the personalities on the TVshow directly. With enough buzz, a topic can go trending worldwide.Facebookis also catching up. A Nielsen study has shown that socialnetworking sites can also influence new viewers to tune in to a particularshow. There are also a lot of mobile apps that reward users whenever theytune in to TV shows.
  5. 5. #3. Social TV makes television more interesting.Social media adds a new dimension to TV viewing. For example, CBS allowedviewers to choose and vote for the ending of an episode of Hawaii 5-0.The Voice had judges live tweet during the duration of the show which, in turn,increased the number of viewers and improved its ratings.
  6. 6. #4. Social TV has become an integral part of a show’smarketing campaign.Social media marketing is one of the most effective formsof promotion that TV producers can use to market theirshows.People can be influenced to watch new programs if theysee that their friends and followers on social networkingsites are also watching them.
  7. 7. #5. Social TV keeps viewers engaged.Viewer engagement helps keep ratings up and makesviewers feel that they have a hand in how a TV show will beplayed out. They have a platform in which they can voiceout their opinions.Pundits have touted social TV as the future of televisionprogramming. It’s easy to see why. People are entering intoan interconnected age where every move and everythought is broadcasted to the world; TV shows, an old formof entertainment, are now keeping up with the times
  8. 8. illuminate Post/Digital Finishing 3575 Cahuenga Blvd. West – 4th Floor Hollywood, CA 90068 Tel: (323) 969-8822 illuminate Studios 10900 Ventura Blvd. Studio City, CA 91604 Tel: (818) 769.4500 www.illuminatehollywood.com info@illuminatehollywood.com @illuminatehwd