Integrated Communications
Strategy and Execution
A Blueprint for Communications
Digital Communications Platform




                                Stage 3
    Stage 1       Stage 2
                    ...
Integrated Communications Strategy
Document aims, needs, channels, measureable outcomes


  Define Stakeholders

     Devi...
Digital Infrastructure
Determine design, layout, system architecture




                                     Construct
We...
Populate Digital Content
Words, Images, Film, Interactivity

                 Photo, Video
     EDM                       ...
Public Relations v2.0
Tactics and Results
Services
           Content      Execution            Channels




                                                  Print...
A nest of perceptions


                        A brand is a nest of
                        perceptions

                ...
Stakeholders
                        industry
                        partners




      employees                        ...
Traditional Tools

                                                    Media Relations

                        Introducti...
New Media

                                        Media micro website
                 Forums, Comments




      Social ...
Media Pitching




                  Publicize         TV & Print
Develop
Message           • Broadcast       • Track arti...
Media Kits

    Cover        CD of
                           Fact Sheets
    Letter      Images


   Company       Media ...
pr@verve.com.sg
+65 9105 8268
Upcoming SlideShare
Loading in …5
×

Verve MPR Integrated Communications Apr2009

994 views

Published on

Verve MPR Public Relations Consultants, Integrated Communications

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
994
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
39
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Verve MPR Integrated Communications Apr2009

  1. 1. Integrated Communications Strategy and Execution A Blueprint for Communications
  2. 2. Digital Communications Platform Stage 3 Stage 1 Stage 2 Populate Strategy Infrastructure Content
  3. 3. Integrated Communications Strategy Document aims, needs, channels, measureable outcomes Define Stakeholders Devise Key Messages Identify Communication Channels Develop and Document Tactics Measure Outcomes
  4. 4. Digital Infrastructure Determine design, layout, system architecture Construct Website, EDM look Website and Build and feel arborescence CMS
  5. 5. Populate Digital Content Words, Images, Film, Interactivity Photo, Video EDM Slides share Comments Polls and Newsletters Sharing Competitions Widgets – Forums CPC Ads Twitter, RSS Media Room Blogs Links
  6. 6. Public Relations v2.0 Tactics and Results
  7. 7. Services Content Execution Channels Print Media Coverage Broadcast Online News SEO / SEM Blogs, Widgets, RSS Social Networking Messaging Communities Newsletters Interactive Tools Events Target Audience
  8. 8. A nest of perceptions A brand is a nest of perceptions We form those perceptions by the messages that we leave We deliberately place messages where they can be found and have influence
  9. 9. Stakeholders industry partners employees customers MEDIA & WEB vendors investors
  10. 10. Traditional Tools Media Relations Introductions Expert Story Pitches, White Commentary, Speaking Papers, Editorial Engagements Newsletters, Copywriting Fact Sheets, Interviews
  11. 11. New Media Media micro website Forums, Comments Social Networking Keywords, URLs Inbound Blogs, Widgets, RSS Links, Bookmarking
  12. 12. Media Pitching Publicize TV & Print Develop Message • Broadcast • Track articles media release • Source • Media Release • Contact Media clippings • Announcement • Secure Interviews
  13. 13. Media Kits Cover CD of Fact Sheets Letter Images Company Media Company Profile Releases Brochures White Biographies Papers
  14. 14. pr@verve.com.sg +65 9105 8268

×