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Verve MPR Client Case Studies Apr2009
 

Verve MPR Client Case Studies Apr2009

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Verve MPR Pte Ltd, Client Case Studies. April 2009

Verve MPR Pte Ltd, Client Case Studies. April 2009

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    Verve MPR Client Case Studies Apr2009 Verve MPR Client Case Studies Apr2009 Presentation Transcript

    • Client Experience and Results
    • Case Study: Fortune Cookie Projects July 2008 September 2008 August 2008 28 June 2008 5 Clippings 25 Clippings Appointed 4 Clippings
    • Full Page 2/3 Page 2/3 Page
    • Case Study: Fortune Cookie Projects Singapo re Jakarta 34 Clippings London 28 Publications Dubai New York Hong Kong
    • Case Study: Fortune Cookie Projects 3 booths sold out, 500 + visitors, 20 booths SG $20,000 34 Clippings confirmed for Investment 2009, 11 x ROI compared to advertising
    • Case Study: June 2007 June 2008 • Zero Brand • Consumer Brand recognition Recognition • 20 Passengers / • 50 passengers / week day Dec 2007 • Industry Brand Recognition • 20 passengers / day
    • Case Study: Jun 08 – Sep 08 Jan 08 – • 30 Quality Jun 08 Clippings • Newspapers • 50 Clippings (monthly) • Business • Broadcast Jun 07 – Press media Dec 07 • Traditional • Radio Travel Media • 120 • Web media • Luxury Press Clippings • Online Travel Media Time
    • Case Study: > 200 Clippings > 15 countries Singapore England Denmark Jakarta Belgium USA New Zealand Malaysia China Russia Australia Hong Kong Thailand France Spain
    • Case Study: June 2007 – Sept 2008 80-100 passengers/day PR Effort (18 20 passengers / Expert months, 200 week commentator, 10 Clippings) x ROI compared to advertising
    • Case Study: 3,000 patrons/month 1,800 patrons/month April 2009 • Secured major corporate events • Facebook group Jan 2009 grew to 1,770 1,000 patrons/month • Introducing Social • Links to most night Networking Tools spots • Revamp website • Newspaper coverage • Newsletter reach to Database of 16,000 • 15% open rate, 8% Nov 2008 click through • Limited reach • Facebook 1400+ • Some media coverage • Introduced Newsletter to database of 3,000 • Facebook group 700+
    • 2008/9 Client Portfolio