Client Experience and Results
Case Study: Fortune Cookie
Projects

               July 2008                    September 2008
                          ...
Full Page
                       2/3 Page


            2/3 Page
Case Study: Fortune Cookie
Projects           Singapo
                      re




                             Jakarta


...
Case Study: Fortune Cookie
Projects


                             3 booths sold out,
                               500 +...
Case Study:
June 2007                               June 2008
• Zero Brand                            • Consumer Brand
  r...
Case Study:

                                            Jun 08 –
                                            Sep 08
     ...
Case Study:                      > 200 Clippings
                                 > 15 countries
Singapore   England    De...
Case Study:
June 2007 – Sept 2008




                                              80-100
                               ...
Case Study:
                                                           3,000 patrons/month


                   1,800 patr...
2008/9 Client Portfolio
Verve MPR Client Case Studies Apr2009
Verve MPR Client Case Studies Apr2009
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Verve MPR Client Case Studies Apr2009

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Verve MPR Pte Ltd, Client Case Studies. April 2009

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Verve MPR Client Case Studies Apr2009

  1. 1. Client Experience and Results
  2. 2. Case Study: Fortune Cookie Projects July 2008 September 2008 August 2008 28 June 2008 5 Clippings 25 Clippings Appointed 4 Clippings
  3. 3. Full Page 2/3 Page 2/3 Page
  4. 4. Case Study: Fortune Cookie Projects Singapo re Jakarta 34 Clippings London 28 Publications Dubai New York Hong Kong
  5. 5. Case Study: Fortune Cookie Projects 3 booths sold out, 500 + visitors, 20 booths SG $20,000 34 Clippings confirmed for Investment 2009, 11 x ROI compared to advertising
  6. 6. Case Study: June 2007 June 2008 • Zero Brand • Consumer Brand recognition Recognition • 20 Passengers / • 50 passengers / week day Dec 2007 • Industry Brand Recognition • 20 passengers / day
  7. 7. Case Study: Jun 08 – Sep 08 Jan 08 – • 30 Quality Jun 08 Clippings • Newspapers • 50 Clippings (monthly) • Business • Broadcast Jun 07 – Press media Dec 07 • Traditional • Radio Travel Media • 120 • Web media • Luxury Press Clippings • Online Travel Media Time
  8. 8. Case Study: > 200 Clippings > 15 countries Singapore England Denmark Jakarta Belgium USA New Zealand Malaysia China Russia Australia Hong Kong Thailand France Spain
  9. 9. Case Study: June 2007 – Sept 2008 80-100 passengers/day PR Effort (18 20 passengers / Expert months, 200 week commentator, 10 Clippings) x ROI compared to advertising
  10. 10. Case Study: 3,000 patrons/month 1,800 patrons/month April 2009 • Secured major corporate events • Facebook group Jan 2009 grew to 1,770 1,000 patrons/month • Introducing Social • Links to most night Networking Tools spots • Revamp website • Newspaper coverage • Newsletter reach to Database of 16,000 • 15% open rate, 8% Nov 2008 click through • Limited reach • Facebook 1400+ • Some media coverage • Introduced Newsletter to database of 3,000 • Facebook group 700+
  11. 11. 2008/9 Client Portfolio

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