Digital Public Relations - C & W

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    Digital Public Relations - C & W - Presentation Transcript

    1. DIGITAL PUBLIC RELATIONS
    2. A nest of perceptions
      • A brand is not tangible
      • It is a nest of perceptions, and each person thinks differently about the brand
      • Perceptions are based on the messages that he/she has filtered about the brand.
    3. Services
    4. Case Studies Using online PR DIGITAL PUBLIC RELATIONS
    5. Case Study: Chuck the Eco Duck
    6. Search Results
    7.  
    8. Chuck the Eco Duck Digital Content Launched 1 March 2009
    9. Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
    10. Case Study: April 2009
    11. Case Study:
    12. Search Results – 2,550 hits
    13. Media Release search – 545 results
    14. Case Study: Time Quality
    15. Case Study: > 200 Clippings > 15 countries
    16.  
    17.  
    18. Case Study: June 2007 – Nov 2008
    19. What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS
    20. Drive Public Relations Efforts
    21. Messages to Stakeholders
    22. Traditional Tools
    23. New Media
    24. Media Pitching
    25. Media Releases
    26. Populate Digital Content Words, Images, Film, Interactivity
    27. Social Networking - Consumer Advantage
    28. Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant
    29. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
    30. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
    31. Video © 2009 – Illka Gobius | Digital PR Consultant
    32. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
    33. Search © 2009 – Illka Gobius | Digital PR Consultant
    34. Professional © 2009 – Illka Gobius | Digital PR Consultant
    35. Professional © 2009 – Illka Gobius | Digital PR Consultant
    36. Social © 2009 – Illka Gobius | Digital PR Consultant
    37. Forums © 2009 – Illka Gobius | Digital PR Consultant
    38. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
    39. © 2009 – Illka Gobius | Digital PR Consultant
    40. Reviews © 2009 – Illka Gobius | Digital PR Consultant
    41. DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268

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