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Digital Public Relations - C & W
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Digital Public Relations - C & W

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Digital Public Relations pitch to Cable & Wireless, May 2009

Digital Public Relations pitch to Cable & Wireless, May 2009

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Digital Public Relations - C & W Presentation Transcript

  • 1. DIGITAL PUBLIC RELATIONS
  • 2. A nest of perceptions
    • A brand is not tangible
    • It is a nest of perceptions, and each person thinks differently about the brand
    • Perceptions are based on the messages that he/she has filtered about the brand.
  • 3. Services
  • 4. Case Studies Using online PR DIGITAL PUBLIC RELATIONS
  • 5. Case Study: Chuck the Eco Duck
  • 6. Search Results
  • 7.  
  • 8. Chuck the Eco Duck Digital Content Launched 1 March 2009
  • 9. Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
  • 10. Case Study: April 2009
  • 11. Case Study:
  • 12. Search Results – 2,550 hits
  • 13. Media Release search – 545 results
  • 14. Case Study: Time Quality
  • 15. Case Study: > 200 Clippings > 15 countries
  • 16.  
  • 17.  
  • 18. Case Study: June 2007 – Nov 2008
  • 19. What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS
  • 20. Drive Public Relations Efforts
  • 21. Messages to Stakeholders
  • 22. Traditional Tools
  • 23. New Media
  • 24. Media Pitching
  • 25. Media Releases
  • 26. Populate Digital Content Words, Images, Film, Interactivity
  • 27. Social Networking - Consumer Advantage
  • 28. Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant
  • 29. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
  • 30. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
  • 31. Video © 2009 – Illka Gobius | Digital PR Consultant
  • 32. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
  • 33. Search © 2009 – Illka Gobius | Digital PR Consultant
  • 34. Professional © 2009 – Illka Gobius | Digital PR Consultant
  • 35. Professional © 2009 – Illka Gobius | Digital PR Consultant
  • 36. Social © 2009 – Illka Gobius | Digital PR Consultant
  • 37. Forums © 2009 – Illka Gobius | Digital PR Consultant
  • 38. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
  • 39. © 2009 – Illka Gobius | Digital PR Consultant
  • 40. Reviews © 2009 – Illka Gobius | Digital PR Consultant
  • 41. DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268