Digital Public Relations - C & W

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Digital Public Relations pitch to Cable & Wireless, May 2009

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  • Digital Public Relations - C & W

    1. 1. DIGITAL PUBLIC RELATIONS
    2. 2. A nest of perceptions <ul><li>A brand is not tangible </li></ul><ul><li>It is a nest of perceptions, and each person thinks differently about the brand </li></ul><ul><li>Perceptions are based on the messages that he/she has filtered about the brand. </li></ul>
    3. 3. Services
    4. 4. Case Studies Using online PR DIGITAL PUBLIC RELATIONS
    5. 5. Case Study: Chuck the Eco Duck
    6. 6. Search Results
    7. 8. Chuck the Eco Duck Digital Content Launched 1 March 2009
    8. 9. Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
    9. 10. Case Study: April 2009
    10. 11. Case Study:
    11. 12. Search Results – 2,550 hits
    12. 13. Media Release search – 545 results
    13. 14. Case Study: Time Quality
    14. 15. Case Study: > 200 Clippings > 15 countries
    15. 18. Case Study: June 2007 – Nov 2008
    16. 19. What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS
    17. 20. Drive Public Relations Efforts
    18. 21. Messages to Stakeholders
    19. 22. Traditional Tools
    20. 23. New Media
    21. 24. Media Pitching
    22. 25. Media Releases
    23. 26. Populate Digital Content Words, Images, Film, Interactivity
    24. 27. Social Networking - Consumer Advantage
    25. 28. Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant
    26. 29. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
    27. 30. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
    28. 31. Video © 2009 – Illka Gobius | Digital PR Consultant
    29. 32. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
    30. 33. Search © 2009 – Illka Gobius | Digital PR Consultant
    31. 34. Professional © 2009 – Illka Gobius | Digital PR Consultant
    32. 35. Professional © 2009 – Illka Gobius | Digital PR Consultant
    33. 36. Social © 2009 – Illka Gobius | Digital PR Consultant
    34. 37. Forums © 2009 – Illka Gobius | Digital PR Consultant
    35. 38. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
    36. 39. © 2009 – Illka Gobius | Digital PR Consultant
    37. 40. Reviews © 2009 – Illka Gobius | Digital PR Consultant
    38. 41. DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268

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