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Digital Public Relations - C & W
 

Digital Public Relations - C & W

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Digital Public Relations pitch to Cable & Wireless, May 2009

Digital Public Relations pitch to Cable & Wireless, May 2009

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Digital Public Relations - C & W Digital Public Relations - C & W Presentation Transcript

  • DIGITAL PUBLIC RELATIONS
  • A nest of perceptions
    • A brand is not tangible
    • It is a nest of perceptions, and each person thinks differently about the brand
    • Perceptions are based on the messages that he/she has filtered about the brand.
  • Services
  • Case Studies Using online PR DIGITAL PUBLIC RELATIONS
  • Case Study: Chuck the Eco Duck
  • Search Results
  •  
  • Chuck the Eco Duck Digital Content Launched 1 March 2009
  • Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
  • Case Study: April 2009
  • Case Study:
  • Search Results – 2,550 hits
  • Media Release search – 545 results
  • Case Study: Time Quality
  • Case Study: > 200 Clippings > 15 countries
  •  
  •  
  • Case Study: June 2007 – Nov 2008
  • What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS
  • Drive Public Relations Efforts
  • Messages to Stakeholders
  • Traditional Tools
  • New Media
  • Media Pitching
  • Media Releases
  • Populate Digital Content Words, Images, Film, Interactivity
  • Social Networking - Consumer Advantage
  • Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant
  • Microblogging © 2009 – Illka Gobius | Digital PR Consultant
  • Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
  • Video © 2009 – Illka Gobius | Digital PR Consultant
  • Photosharing © 2009 – Illka Gobius | Digital PR Consultant
  • Search © 2009 – Illka Gobius | Digital PR Consultant
  • Professional © 2009 – Illka Gobius | Digital PR Consultant
  • Professional © 2009 – Illka Gobius | Digital PR Consultant
  • Social © 2009 – Illka Gobius | Digital PR Consultant
  • Forums © 2009 – Illka Gobius | Digital PR Consultant
  • City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
  • © 2009 – Illka Gobius | Digital PR Consultant
  • Reviews © 2009 – Illka Gobius | Digital PR Consultant
  • DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268