Digital Public Relations

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    Digital Public Relations - Presentation Transcript

    1. DIGITAL PUBLIC RELATIONS
    2. A nest of perceptions
      • A brand is not tangible
      • It is a nest of perceptions, and each person thinks differently about the brand
      • Perceptions are based on the messages that he/she has filtered about the brand.
    3. Services
    4. Case Studies Using online PR DIGITAL PUBLIC RELATIONS
    5. Case Study: Chuck the Eco Duck
    6. Search Results
    7.  
    8. Chuck the Eco Duck Digital Content Launched 1 March 2009
    9. Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
    10. Case Study January 2008
    11. Case Study: April 2009
    12. Case Study:
    13. Search Results – 2,550 hits
    14. Media Release search – 545 results
    15. Case Study: Time Quality
    16. Case Study: > 200 Clippings > 15 countries
    17.  
    18.  
    19. Case Study: June 2007 – Nov 2008
    20. What we can do for you Interactive content DIGITAL PUBLIC RELATIONS
    21. Integrated Communications Strategy
    22. Drive Public Relations Efforts
    23. Stakeholders
    24. Traditional Tools
    25. New Media
    26. Media Pitching
    27. Media Releases
    28. Media Kits   
    29. Populate Digital Content Words, Images, Film, Interactivity       
    30. Social Networking - Consumer Advantage
    31. Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant    
    32. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
    33. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
    34. Video © 2009 – Illka Gobius | Digital PR Consultant
    35. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
    36. Search © 2009 – Illka Gobius | Digital PR Consultant
    37. Professional © 2009 – Illka Gobius | Digital PR Consultant
    38. Professional © 2009 – Illka Gobius | Digital PR Consultant
    39. Social © 2009 – Illka Gobius | Digital PR Consultant
    40. Forums © 2009 – Illka Gobius | Digital PR Consultant
    41. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
    42. © 2009 – Illka Gobius | Digital PR Consultant
    43. Reviews © 2009 – Illka Gobius | Digital PR Consultant
    44. DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268

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