Matchbbin Technology

Company Confidential
Typical Matchbin Local Online Marketplace “SMBs One Stop Online/Digital Advertising Solution”
April 22, 2010

“It’s The Content …….”
Be the Curator of Local Content
Professional content combined with user generated
Video, audio, slide shows – harness the power of the internet.
How are you driving Traffic?
Videos/audio
Social Media – Facebook, Twitter
Polls, Comments, email a friend
Movie reviews
Restaurant reviews
Daily Content digests
Ads in emails/text messages
Blogs
Featured Businesses
Local Weather
Content search

Matchbin Local Media Solution
Local Business Digital Advertising Solutions

“Newspapers/Websites provided 61 % of the original reporting or fresh information, TV stations/websites 28% and Internet-only "new media” 4%.”Pew Research Center, 2010
Digital Content Delivery Platform

Market – Local Digital Advertising
15M SMBs = $32B Market Opportunity
Source: The Kelsey Group

SMBs – Moving to Digital Advertising

Local Search Marketplace
Local Business Digital Advertising Solutions
Online Business Directory
Self Service websites for local businesses
Featured Business “commercials”
SEO/SEM solutions
Video pre-roll, etc
Call Tracking
Mobile Coupons
Local/National Banner ads
Email/text message ads
Self Service/Online Classifieds

Digital Advertising Platform
Competitive Advantage
Integrated Content Delivery & Advertising Platform
Future
Solutions
iPhone Apps
Lead Gen
& Email Ads
Mobile
Coupons
PPC/SEM
Video
Commercials
Call Tracking
SEO &
Google Maps
eCommerce
Websites
SMB Websites
Banner Ads
Classifieds
Local Search Marketplace

Local Search = Customers
Source: The Kelsey Group

Success Story – Brentwood CA
Sales Launch – 6/09
$150,000 Annual sales
“... provides small newspapers with tools normally reserved for major chain-owned newspapers."Jim Alred, New Media Director

Local Sports – Rome GA
$85,000 Annual sales
“Sports is the biggest local
franchise. Now is not a time to be timid for newspapers to survive. Video is critical. This is a brand building exercise …. "Wake-um up"!
Burgett Mooney, Owner, NPCo.

Success Story – Orange County CA
$1,400,000 Annual sales
“Just last week, two new clients walked into my shop, ready to scrapbook. Know where they found me? My business directory page. It really works! - Stacy Forbes, Studio S Scrapbooking

Local Search Works!!
$1,500,000
Orange County Register
KWCH - FetchToto
PacosList
Annualized Revenue
Colorado
Springs Gazette
Brentwood Press
Alamogordo
Daily News
The Robesonian
Eagle Tribune
Bozeman
Daily Chronicle
Grand island
Independent
KY3 – Springfield

Formula For Success
Local Business internet advertising technology platform
Self Service websites for local businesses
SEO/SEM proven results
Call Tracking
Featured Business “commercials”
Local online directory – national database
Sales and Marketing machine
Upfront/Ongoing webinar training on product and sales process
Four-legged sales calls in local markets
Local Business customer service/support – telephone/email
Full marketing/promotion kits
Sales support binders for sales team

Silver - Screen Shots

Gold – Screen Shots

Platinum – Screen Shots

ePlatinum – Screen Shots

Classifieds – Integrated w/ Biz Directory
Classifieds
Jobs, homes, autos
Self Service classifieds
Ad Upgrades, photos, video

Video “Pre-roll” – Huge growth $$$
Video Advertising
Pre-roll / Post –roll
Infomercials
Transparent banners

Local Banner Ads
Local advertising
Banner ads
email blasts
Text message blasts
Daily email digests
“10X to 20X higher revenue per 1000 impressions than national banner ads!”

Matchbin Community/Social Functions
Community Involvement
Personal pages with multiple profiles – private/public
Events – user created
Groups, Clubs – Virtual gathering places
Blogs, Forums, Chat rooms, confidential emails
Invite a friend – viral marketing
Email/text message blasts
Prep/youth sports pages: player stats, rankings, etc.

Backup Slides

Digital Ad Sales by Channel

Local SMB Online Advertising Solution
Business Directory – Local Listings w/National database
Business websites/profiles – Silver, Gold, Platinum, ePlatinum – multiple page solutions
Claim business listing – “self service” website creation
Mobile directory search, SMS coupon alerts
Featured business video commercials
Online Marketing solutions – Integrated with directory
Premium SEO, Call Tracking, and PPC/SEM Solutions
Analytics integrated into website/profile pages – Gold/Platinum
Community Building Tools – Drive more traffic/”stickiness”
User generated content, blogs, forums, chat rooms, text message blasts, email blasts, personal pages – social networking.

Organic vs. Paid Results

Where Eyeballs Look

“El Matador” Example
El Matador started out on the 5th page of Google in November of 2008

Matchbbin Technology

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