Craigslist Com 300


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Craigslist Com 300

  1. 1. Craigslist? By Quoc Phan Com 300 February 25 th, 2009
  2. 2. Craigslist Background <ul><li>Founded by Craig Newmark in 1995 </li></ul><ul><li>First email postings were social events for software & computer developers </li></ul><ul><li>Expanded to 14 cities in 2003 </li></ul><ul><li>In 2007 or .com has reached to 450 cities & 50 countries </li></ul><ul><li>In 2004 Ebay purchased 25% </li></ul><ul><li>of craigslist </li></ul>
  3. 3. <ul><li>Craigslist is a centralized network of online communities, featuring free online classified ads– with jobs, internships, housing, personals, erotic services, for sale/barter/wanted, services, community, gigs, résumés, and pets categories – and forums on various topics. </li></ul><ul><li>A new form of news print classified ads </li></ul><ul><li>Generated $81 Million in 2008 </li></ul><ul><li>It uses Mediated form of communication from email to phone number listings. </li></ul><ul><li>About 50 million visits per month, 40 million are from the United States. </li></ul><ul><li>Craigslist does not have a logo or icon that is recognizable </li></ul><ul><li>Text heavy on the website </li></ul>
  4. 4. Buyers Beware!!!!! <ul><li>DEAL LOCALLY WITH FOLKS YOU CAN MEET IN PERSON - follow this one simple rule and you will avoid 99% of the scam attempts on craigslist. </li></ul><ul><li>NEVER WIRE FUNDS VIA WESTERN UNION, MONEYGRAM or any other wire service - anyone who asks you to do so is a scammer. </li></ul><ul><li>FAKE CASHIER CHECKS & MONEY ORDERS ARE COMMON , and BANKS WILL </li></ul><ul><li>CASH THEM AND THEN HOLD YOU RESPONSIBLE when the fake is discovered weeks later. </li></ul><ul><li>CRAIGSLIST IS NOT INVOLVED IN ANY TRANSACTION , and does not handle </li></ul><ul><li>payments, guarantee transactions, provide escrow services, or offer &quot;buyer protection&quot; or &quot;seller certification&quot; </li></ul><ul><li>NEVER GIVE OUT FINANCIAL INFORMATION (bank account number, social security number, eBay/PayPal info, etc.) </li></ul><ul><li>AVOID DEALS INVOLVING SHIPPING OR ESCROW SERVICES and know that ONLY A SCAMMER WILL &quot;GUARANTEE&quot; YOUR TRANSACTION. </li></ul>
  5. 5. Kyle Macdonald <ul><li> </li></ul><ul><li>Red Paperclip Journey from 7/12/2005 to 7/16/2006 </li></ul><ul><li>Took 14 trades in order to get a house </li></ul><ul><li> </li></ul>
  6. 6. Article <ul><li>Tools of Online Trade by Karen Wagner </li></ul><ul><li>in July of 2008 </li></ul><ul><li>-Used perspectives from a Realtor and Marketing Perspective </li></ul><ul><li>-Made cases that websites advertising such as craigslist generate revenue with little cost </li></ul><ul><li>“ Because online access is so readily and available, many real estate managers believe more and more people will search for properties online, making free online advertisements a good source of marketing.” pg 34 </li></ul>
  7. 7. Article <ul><li>Proof in Numbers </li></ul><ul><li>Some communities generated an estimated 40% due to craigslist advertisement ads </li></ul><ul><li>Spoke briefly on how advertising are not completely dropping magazine ads, but leaning more towards internet based ads </li></ul><ul><li>It cost less to post up a craigslist ad of an apartment that takes 5 to 10 minutes versus than an advertisement ad </li></ul><ul><li>Stated that 70% of apartment searches begin on the internet </li></ul>
  8. 8. Article <ul><li>Selling Tips </li></ul><ul><li>Gave description on having pictures </li></ul><ul><li>Offering up detailed information about the place </li></ul><ul><li>Having catchy headlines catches the buyers eye </li></ul><ul><li>Keep ads up to date </li></ul>
  9. 9. Q’s <ul><li>Discussion Questions </li></ul><ul><li>1) The article solely talked about the positive aspects on marketing on craigslist, what do you see are some negatives? </li></ul><ul><li>2) Looking at other marketable websites, do you feel craigslist needs a logo that people can be familiar with? </li></ul><ul><li>3) If you had the option of purchasing an item like a TV on craigslist for a price or purchasing from a retail store, what would you feel is the best purchase? </li></ul>
  10. 10. <ul><li>Citations </li></ul><ul><li>Craigslist </li></ul><ul><li> </li></ul><ul><li>Tools of the Online Trade By: Karen Wagner </li></ul><ul><li> </li></ul><ul><li>Wiki </li></ul><ul><li> </li></ul><ul><li>YouTube </li></ul><ul><li> </li></ul>