Craigslist? By Quoc Phan Com 300 February 25 th, 2009
Founded by Craig Newmark in 1995
First email postings were social events for software & computer developers
Expanded to 14 cities in 2003
In 2007 Craigslist.org or .com has reached to 450 cities & 50 countries
In 2004 Ebay purchased 25%
Craigslist is a centralized network of online communities, featuring free online classified ads– with jobs, internships, housing, personals, erotic services, for sale/barter/wanted, services, community, gigs, résumés, and pets categories – and forums on various topics.
A new form of news print classified ads
Generated $81 Million in 2008
It uses Mediated form of communication from email to phone number listings.
About 50 million visits per month, 40 million are from the United States.
Craigslist does not have a logo or icon that is recognizable
Text heavy on the website http://seattle.craigslist.org/
DEAL LOCALLY WITH FOLKS YOU CAN MEET IN PERSON - follow this one simple rule and you will avoid 99% of the scam attempts on craigslist.
NEVER WIRE FUNDS VIA WESTERN UNION, MONEYGRAM or any other wire service - anyone who asks you to do so is a scammer.
FAKE CASHIER CHECKS & MONEY ORDERS ARE COMMON , and BANKS WILL
CASH THEM AND THEN HOLD YOU RESPONSIBLE when the fake is discovered weeks later.
CRAIGSLIST IS NOT INVOLVED IN ANY TRANSACTION , and does not handle
payments, guarantee transactions, provide escrow services, or offer "buyer protection" or "seller certification"
NEVER GIVE OUT FINANCIAL INFORMATION (bank account number, social security number, eBay/PayPal info, etc.)
AVOID DEALS INVOLVING SHIPPING OR ESCROW SERVICES and know that ONLY A SCAMMER WILL "GUARANTEE" YOUR TRANSACTION.
Red Paperclip Journey from 7/12/2005 to 7/16/2006
Took 14 trades in order to get a house
Tools of Online Trade by Karen Wagner
in July of 2008
-Used perspectives from a Realtor and Marketing Perspective
-Made cases that websites advertising such as craigslist generate revenue with little cost
“ Because online access is so readily and available, many real estate managers believe more and more people will search for properties online, making free online advertisements a good source of marketing.” pg 34
Proof in Numbers
Some communities generated an estimated 40% due to craigslist advertisement ads
Spoke briefly on how advertising are not completely dropping magazine ads, but leaning more towards internet based ads
It cost less to post up a craigslist ad of an apartment that takes 5 to 10 minutes versus than an advertisement ad
Stated that 70% of apartment searches begin on the internet
Gave description on having pictures
Offering up detailed information about the place
Having catchy headlines catches the buyers eye
Keep ads up to date
1) The article solely talked about the positive aspects on marketing on craigslist, what do you see are some negatives?
2) Looking at other marketable websites, do you feel craigslist needs a logo that people can be familiar with?
3) If you had the option of purchasing an item like a TV on craigslist for a price or purchasing from a retail store, what would you feel is the best purchase?