Zanox | Market Entry Turkey Affiliate Marketing Landscape in Turkey 2011
Table of Contents <ul><ul><li>The online market in Turkey 2011 </li></ul></ul><ul><ul><ul><li>Landscape </li></ul></ul></u...
The online market in Turkey'11 <ul><ul><li>The number  of people using the  Internet  in Turkey had hit 35 million at the ...
The online market in Turkey
The online market in Turkey
The online market in Turkey
Online Market in Turkey 2011 According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Inter...
The Europe 300 List <ul><li>76. Hepsiburada.com 154 milyon $ 111. Markafoni.com 95 milyon $ 120. Teknosa.com 85 milyon $ 1...
The online market in Turkey'11 <ul><li>Digital marketing spendings in 2011 projected to be $ 300 million, and rising to $ ...
Affiliate Market in Turkey <ul><li>So What is the status of affiliate market in Turkey? </li></ul><ul><ul><li>There is no ...
Local Affiliate Networks
Top Advertisers
Top Publishers  <ul><ul><li>Pazarmetre.com </li></ul></ul><ul><ul><li>Egitimal.com </li></ul></ul><ul><ul><li>Bitenekadar....
Digital Media Agencies <ul><ul><li>OnTarget </li></ul></ul><ul><ul><li>Hedef Medya </li></ul></ul><ul><ul><li>MindShare </...
What are the oppurtunities for  Zanox Market Entry <ul><ul><li>Zanox  has huge oppurtunity to enter the growing Turkish ma...
What are the obstacles for  Market Entry <ul><ul><li>Turkey's biggest shortcoming about affiliate marketing, is the lack o...
THANK  YOU! ILKER OĞUZ | ilkrgz@gmail.com AffiliateSistemi.com
Sources: <ul><li>(*)   IAB (The Interactive Advertising Bureau), IWS (Internet World Stats), Pingdom, Universal McCann, So...
What is affiliate marketing? <ul><li>Affiliate marketing is an online advertising channel in which advertisers  pay publis...
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The Status of Affiliate Marketing in Turkey 2011

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Affiliate Marketing, 2011 yılında Türkiye'de ne durumda? Bu konuda hazırladığım sunum pazara genel bir bakış sunuyor.

Bu konuyla ilgili detaylar soru ve öneriler için yorum bırakın. Teşekkürler.
http://affiliatesistemi.com/turkiyede-affiliate-marketing/2011-yili-turkiyede-affiliate-ve-online-marketing.html

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  • Affiliate marketing is an online advertising channel in which advertisers  pay publishers  only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience.
  • In this presentation we are gonna mention about ..
  • In order to understand the general aspect of online market in Turkey,  we better look for internet users. 24 million of internet users are also Facebook members in Turkey.  The ratio of facebook members is the 34 percent of total population.  
  • In 2009 more than $ 200 million investment moved Turkey to the14th placement among 20 European countries in digital marketing.
  • As you see that there is an estimated exponantial grow in online spending since 2008. Growing rate is 233 percent. The source is Zenith Optimedia March 2010
  • According to &amp;quot;Adex&amp;quot; Turkey was the 4th fastest growing market in europe with a growth rate of 11.7% and .. ------------------------------------------- Adex is a research about european online advertisement expenditures
  • .. online market spendings already represents 8 percent of main media spend. According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Internet advertising market,  ranked 3rd with 8 percent, is the highest and fastest-growing medium . (which has 55 percent share of television and the press of 27 percent after) -------------------------------- (medium is media) (IAB is an professional organization  about digital market in europe.) IAB: The european trade association trade of the digital and interactive marketing industry..
  • According to internetretailers.com data 15 Turkish website has been ranked in among  the 300 largest e-commerce company list of Europe. These companies are already potential customers of Zanox Turkey. ------------------------------- internetretailers.com  Türkiye’de limango ve kipa gibi şirketlerle faaliyet gösteren Otto ve Tesco Grubunun ilk üçte yer aldığı sıralamada ülkemizden de 15 web sitesi yer alıyor. Ülkemizde ise en büyük ciroya sahip alışveriş sitesi 154 milyon dolarla hepsiburada.com olurken, 2. sıradaki markafoni.com 95 milyon dolarla yüzde 773 ‘lük büyüme yaptı. The Top 300 Europe ranks business-to-consumer e-commerce retailers based on online sales, including retail chains, catalogers, web-only merchants, and consumer brand manufacturers
  • -------------------------------- e-ticaret e-ticaret, dünyada olduğu gibi Türkiye&apos;de de hızla yaygınlaşıyor. 2003&apos;te sadece 260 milyon lira kadar olan e-ticaret cirosu bugün 15 milyar lirayı aşarak, ciddi bir büyüme ivmesi yakalamıştır. Gelecek yıl  ise bu rakamın 20 milyar lirayı da aşması beklenmektedir.
  • There is no market research, survey or any significant amount of data to intrepret  on affiliate marketing in Turkey. 
  • Here are some of local affiliate networks. As you see that some of big merchants has their own affiliate campaign. Such as gittigidiyor and hepsiburada.
  • In this slide we see top advertisers on online media.
  • Here is my estimated short list of top publishers.  ----------------------------------------- According to me the list of top publishers data is an inside data of an affiliate network which makes it priceless.
  • These are the Digital Media Agencies which are active in Turkey market.
  • So  what i am trying to say is  There is still an oppurtunity to capture the advantage of entering the market first for global networks to dominate the market. So does Zanox. ---------------------------------- &amp;quot;International companies,investment funds and media groups are known in the investment decisions decides by these numbers as we know. That&apos;s changing new market conditions, company or brand to the success of different marketing communication solutions and applications will be needed such as affiliate marketing.
  • The Turkish government attempts to pass a regulation forcing all its citizens to register into web filters in order to have access to the internet. In practice this means that it will control what people will be able to see while online.  ----------------------------------- What is niche market? a niche market is a focused, targetable portion of a market. You can think of a niche market as a narrowly defined group of potential customers. 
  • Türk ekonomisi global krize karşın, beklentilerin üzerindeki bir hızla büyüyor. Bu yılki yüzde 8-10 tahmini büyüme ile dünyanın en hızlı büyüyen ekonomileri arasında yer alabiliriz. Önümüzdeki yıllarda bu değişim sürecinin dinamiği çok daha hızlı yaşanacaktır. Gelecek 10 yıl, erişim ya da yakınsama yılları olarak tarihe geçecektir. Bu değişime uyum sağlayanlar, en hızlı ayak uyduranlar pazarda kalacak ve yükseleceklerdir. İşte bu değişen yeni piyasa koşullarında, firma ya da markanın başarısı için, farklı pazarlama iletişimi çözüm ve uygulamalarına gereksinim duyulacaktır. Yeni açılımlar, farklı vizyonlar, bakış açıları gerekecektir.
  • The Status of Affiliate Marketing in Turkey 2011

    1. 1. Zanox | Market Entry Turkey Affiliate Marketing Landscape in Turkey 2011
    2. 2. Table of Contents <ul><ul><li>The online market in Turkey 2011 </li></ul></ul><ul><ul><ul><li>Landscape </li></ul></ul></ul><ul><ul><ul><li>Figures & Trends </li></ul></ul></ul><ul><ul><li>The Status of Affiliate Marketing in Turkey </li></ul></ul><ul><ul><ul><li>Market Size </li></ul></ul></ul><ul><ul><ul><li>Players (networks, publishers, merchants) </li></ul></ul></ul><ul><ul><li>  Oppurtunities & obstacles for Zanox market entry </li></ul></ul><ul><ul><ul><li>why now </li></ul></ul></ul><ul><ul><ul><li>what dificulties </li></ul></ul></ul>
    3. 3. The online market in Turkey'11 <ul><ul><li>The number  of people using the  Internet  in Turkey had hit 35 million at the beginning of 2011. </li></ul></ul><ul><ul><li>This is 48% of total population. </li></ul></ul><ul><ul><li>This number ranks the 4th place in Europe.  </li></ul></ul><ul><ul><li>The number of new Internet users are growing 90 thousand each month.  </li></ul></ul><ul><ul><li>Considering the average hours of Turkey's internet using takes first place  in Europe. </li></ul></ul>
    4. 4. The online market in Turkey
    5. 5. The online market in Turkey
    6. 6. The online market in Turkey
    7. 7. Online Market in Turkey 2011 According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Internet advertising market,  ranked 3rd with 8 percent, is the highest and fastest-growing medium .
    8. 8. The Europe 300 List <ul><li>76. Hepsiburada.com 154 milyon $ 111. Markafoni.com 95 milyon $ 120. Teknosa.com 85 milyon $ 163. Istanbulbilisim.com.tr 48 milyon $ 190. Hizlial.com 35 milyon $ 192. Trendyol.com 34 milyon $ 193. Gold.com.tr 34 milyon $ 204. Vatanbilgisayar.com 32 milyon $ 248. Ciceksepeti.com 19 milyon $ 260. Ereyon.com.tr 15 milyon $ 264. Koctas.com.tr 14 milyon $ 268. Pabbuc.com 13 milyon $ 269. Vimjo.com 12 milyon $ 278. Kitapyurdu.com 10 milyon $ 288. Bonnyfood.com 7 milyon $ </li></ul>Turkish e-Commerce Sites and Turnovers in Ranking   Total endorsement: 703 million $
    9. 9. The online market in Turkey'11 <ul><li>Digital marketing spendings in 2011 projected to be $ 300 million, and rising to $ 500 million in the first half of the new 10 years and is expected to reach to 30 percent in the share of total marketing budgets. </li></ul>
    10. 10. Affiliate Market in Turkey <ul><li>So What is the status of affiliate market in Turkey? </li></ul><ul><ul><li>There is no global actor in market yet. </li></ul></ul><ul><ul><li>Market consists of local initiatives still. </li></ul></ul><ul><ul><li>A market research is a must before market entry especially via IAB Turkey. (Professional Organization on online marketing) </li></ul></ul>
    11. 11. Local Affiliate Networks
    12. 12. Top Advertisers
    13. 13. Top Publishers  <ul><ul><li>Pazarmetre.com </li></ul></ul><ul><ul><li>Egitimal.com </li></ul></ul><ul><ul><li>Bitenekadar.com </li></ul></ul><ul><ul><li>Akakce.comMailce.comBlogcu.comEgitimal.comIzlesene.comSortube.comSinemalar.comLoadtr.comDaveti.comIyibey.comcenkoyun.comTelevizyongazetesi.comEkoizle.comDoviz.comEmlakjet.comArabalar.comTamindir.comGezginler.net </li></ul></ul>
    14. 14. Digital Media Agencies <ul><ul><li>OnTarget </li></ul></ul><ul><ul><li>Hedef Medya </li></ul></ul><ul><ul><li>MindShare </li></ul></ul><ul><ul><li>UMDigital </li></ul></ul><ul><ul><li>OMDDigital </li></ul></ul><ul><ul><li>NanoDRM </li></ul></ul><ul><ul><li>DigitalMaccann </li></ul></ul><ul><ul><li>Caratlsobar </li></ul></ul><ul><ul><li>Mediacom </li></ul></ul><ul><ul><li>Starcom </li></ul></ul><ul><ul><li>MediaageBeyond </li></ul></ul><ul><ul><li>PingZenith </li></ul></ul><ul><ul><li>DBI </li></ul></ul><ul><ul><li>Cereyan </li></ul></ul><ul><ul><li>Digitouch </li></ul></ul><ul><ul><li>Zap </li></ul></ul><ul><ul><li>Maxus </li></ul></ul><ul><ul><li>Proad </li></ul></ul>
    15. 15. What are the oppurtunities for  Zanox Market Entry <ul><ul><li>Zanox  has huge oppurtunity to enter the growing Turkish market first. </li></ul></ul>Sina Afra | Managing Founder & CEO Markafoni According to Sina Afra &quot;Turkey  will be the second most rapidly growing e-commerce market with 68% growth rate in 2011 after India (118%), and followed   by China with the world ..&quot;  There is still an oppurtunity to capture the advantage of entering the market first for global networks to dominate the market. So does Zanox.
    16. 16. What are the obstacles for  Market Entry <ul><ul><li>Turkey's biggest shortcoming about affiliate marketing, is the lack of blogs addressing the niche topics. The publishers needs to be educated about niche marketing strategies.  </li></ul></ul><ul><ul><li>There are some strong political discussions on &quot;Turkey's Internet Censorship or Internet Filtering&quot; ? Bloggers webmasters, site owners and users are trying to protect their freedom of expressions and basic democratic principles on internet. Thousands of websites are already blocked by the state, most of them without any publicized reason. That creates a lack of motivation on site owners. </li></ul></ul>
    17. 17. THANK  YOU! ILKER OĞUZ | ilkrgz@gmail.com AffiliateSistemi.com
    18. 18. Sources: <ul><li>(*) IAB (The Interactive Advertising Bureau), IWS (Internet World Stats), Pingdom, Universal McCann, SocialMediaTr, Era-Bersay, Adinteractive, Pazarlama Dünyası, Vodaco Agency, İnteraktifTürkler.com, Reklamverenler Derneği, 2010 Yılı - 2011 Ocak ayı verileri ve Basın (gazete-dergi) haberleri derlemesi. </li></ul>
    19. 19. What is affiliate marketing? <ul><li>Affiliate marketing is an online advertising channel in which advertisers  pay publishers  only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. </li></ul><ul><li>What is niche market? </li></ul><ul><li>a niche market is a focused, targetable portion of a market. You can think of a niche market as a narrowly defined group of potential customers.  </li></ul>

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