The Status of Affiliate Marketing in Turkey 2011

Zanox | Market Entry Turkey Affiliate Marketing Landscape in Turkey 2011

Table of Contents
The online market in Turkey 2011
Landscape
Figures & Trends
The Status of Affiliate Marketing in Turkey
Market Size
Players (networks, publishers, merchants)
Oppurtunities & obstacles for Zanox market entry
why now
what dificulties

The online market in Turkey'11
The number of people using the Internet in Turkey had hit 35 million at the beginning of 2011.
This is 48% of total population.
This number ranks the 4th place in Europe.
The number of new Internet users are growing 90 thousand each month.
Considering the average hours of Turkey's internet using takes first place in Europe.

The online market in Turkey

Online Market in Turkey 2011 According to Advertisers Association and the IAB Turkey datas in August 2010, volume of Internet advertising market, ranked 3rd with 8 percent, is the highest and fastest-growing medium .

The Europe 300 List
76. Hepsiburada.com 154 milyon $ 111. Markafoni.com 95 milyon $ 120. Teknosa.com 85 milyon $ 163. Istanbulbilisim.com.tr 48 milyon $ 190. Hizlial.com 35 milyon $ 192. Trendyol.com 34 milyon $ 193. Gold.com.tr 34 milyon $ 204. Vatanbilgisayar.com 32 milyon $ 248. Ciceksepeti.com 19 milyon $ 260. Ereyon.com.tr 15 milyon $ 264. Koctas.com.tr 14 milyon $ 268. Pabbuc.com 13 milyon $ 269. Vimjo.com 12 milyon $ 278. Kitapyurdu.com 10 milyon $ 288. Bonnyfood.com 7 milyon $
Turkish e-Commerce Sites and Turnovers in Ranking Total endorsement: 703 million $

The online market in Turkey'11
Digital marketing spendings in 2011 projected to be $ 300 million, and rising to $ 500 million in the first half of the new 10 years and is expected to reach to 30 percent in the share of total marketing budgets.

Affiliate Market in Turkey
So What is the status of affiliate market in Turkey?
There is no global actor in market yet.
Market consists of local initiatives still.
A market research is a must before market entry especially via IAB Turkey. (Professional Organization on online marketing)

Local Affiliate Networks

Top Advertisers

Top Publishers
Pazarmetre.com
Egitimal.com
Bitenekadar.com
Akakce.comMailce.comBlogcu.comEgitimal.comIzlesene.comSortube.comSinemalar.comLoadtr.comDaveti.comIyibey.comcenkoyun.comTelevizyongazetesi.comEkoizle.comDoviz.comEmlakjet.comArabalar.comTamindir.comGezginler.net

Digital Media Agencies
OnTarget
Hedef Medya
MindShare
UMDigital
OMDDigital
NanoDRM
DigitalMaccann
Caratlsobar
Mediacom
Starcom
MediaageBeyond
PingZenith
DBI
Cereyan
Digitouch
Zap
Maxus
Proad

What are the oppurtunities for Zanox Market Entry
Zanox has huge oppurtunity to enter the growing Turkish market first.
Sina Afra | Managing Founder & CEO Markafoni According to Sina Afra "Turkey will be the second most rapidly growing e-commerce market with 68% growth rate in 2011 after India (118%), and followed by China with the world .." There is still an oppurtunity to capture the advantage of entering the market first for global networks to dominate the market. So does Zanox.

What are the obstacles for Market Entry
Turkey's biggest shortcoming about affiliate marketing, is the lack of blogs addressing the niche topics. The publishers needs to be educated about niche marketing strategies.
There are some strong political discussions on "Turkey's Internet Censorship or Internet Filtering" ? Bloggers webmasters, site owners and users are trying to protect their freedom of expressions and basic democratic principles on internet. Thousands of websites are already blocked by the state, most of them without any publicized reason. That creates a lack of motivation on site owners.

THANK YOU! ILKER OĞUZ | ilkrgz@gmail.com AffiliateSistemi.com

Sources:
(*) IAB (The Interactive Advertising Bureau), IWS (Internet World Stats), Pingdom, Universal McCann, SocialMediaTr, Era-Bersay, Adinteractive, Pazarlama Dünyası, Vodaco Agency, İnteraktifTürkler.com, Reklamverenler Derneği, 2010 Yılı - 2011 Ocak ayı verileri ve Basın (gazete-dergi) haberleri derlemesi.

What is affiliate marketing?
Affiliate marketing is an online advertising channel in which advertisers pay publishers only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience.
What is niche market?
a niche market is a focused, targetable portion of a market. You can think of a niche market as a narrowly defined group of potential customers.

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The Status of Affiliate Marketing in Turkey 2011

by Ilker Oguz on Jun 10, 2011

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