Go There and See –method
Understanding Glocal Business
Global + Local = Glocal
Is it so simple?
Variation points?
Cultural...
Ilkka O. Lavas
• 2 books about entrepreneurship
• Partner, board member, investor
– Portfolio of 14 businesses
– 10+ aquis...
Portfolio

EXITed:

EXITed:

EXITed:
Company = Brand + Mission +
Collections of People with different
motivators towards same Vision
Different Mission
= Different Company
Company Etymology
company (n.)
mid-12c., "large group of people," from Old French
compagnie “
society, friendship, intimac...
Why understanding the people and
local culture is important
Who is our customer?
• Customer may be a person but also a
com...
Personality of world Citizens
•

World Citizens = 7 216 M unique persons
– Finns 5,4M
• Helsinki metropolitan area 1,3M
– ...
U Bein Bridge

(Photo: CC kudumomo)
Reaching tourists = $$$ €€€€

• The 1.2-kilometre (0.75 mi) bridge was built around 1850 and is believed
to be the oldest ...
Don’t guess - Go there and see
Terms defined
Company = Many unique persons
B2C: Customer = unique person directly
B2B: Cus...
What
is
unique
in
person/
you/
customer?
Photo CC PughPugh
Unique people are not things
People are (and objects are not, so much):
• Intentional causal agents
• Perceiving back
• Si...
Understanding local people /
Cultural Due Diligence

• Sense of Self and Space (hugging, comfort zone)
• Communication and...
Case Burma / Myanmar 2013
Burma, time trip 100years backward
• Educational System
• Kinship System(family
relationships and
education) & Association...
Child Labour
Happy or Abused?
Child Labour
• Hunger is typical reason for working
– Work has direct influence on your healthy life
• Work is meaningful
...
Learning by Doing = School of Life

Learning By Doing
PensionEläkejärjestelmä
System
Kindergarten
Päiväkotijärjestelmä
Päiväkotijärjestelmä
Family is important
Suvun merkitys
Suvun merkitys
Nightlife

• City is dark at 18.00, silent 21-22 and
awake at 5 on morning
• No TV, no Gaming machines, no parties
• Work ...
Respect your Boss
Marketing expands from strong
outdoor and print to digital channels
Marketing
digitalization
GSM 159 USD / month
GPRS
• Burma
– Kids 15 USD / month
– Adults 30-60 USD / month

Labour cost competitiveness
Automaatio

Automation is killing jobs? OR
Automation is helping people to concentrate on more challenging tasks.
agrarian culture vs industrial
economy

• Job titles change a lot
in 100 years
Argaari vs Teollinen vs
Tietoyhteiskunta
Innovations
Innovointi
Competition
between brands
Brändien välinen
Competition between brands
kilpailu
at Drug Store
Logistics
Logistiikka
Logistics
Handicraft is disappearing
or becoming luxury

• Design is hand made
• User Experience design
is still hand work
• Brandin...
Efficiency and automatic bottle
washing machines will sooner or
later kill their jobs.
No-Electricity
Sähköttömyys
Sähköttömyys
Sähköttömyys
Architechture
Hygiene rules
Hygienia
GO THERE TO SEE AND LEARN. FB:ilkkaolavas @lavas www.ilkkaolavas.com
Understanding Glocal Business: Anthropological views of Burma
Understanding Glocal Business: Anthropological views of Burma
Understanding Glocal Business: Anthropological views of Burma
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Understanding Glocal Business: Anthropological views of Burma

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Understanding Glocal Business: Anthropological views of Burma

People are (and objects are not, so much):
Intentional causal agents
Perceiving back
Similar to self
Self-conscious targets
Holders of crusial but nonebservable traits
Changeable
Known with indeterminant accuracy
Intrinsic complex
Requiring explanation


Sense of Self and Space (hugging, comfort zone)
Communication and Language (slang, dialects, accents, jargon)
Dress and Appearance
Food and Feeding Habits (Muslim, Jewish, Vegetarians...)
Time and Time Conciousness (exact vs relative)
Relationships (age, gender, status, degree of kindred, wealth, power, wisdom. Physical location of company. Cousins. School friends. )
Values and Norms. (law, order, job titles, maslow hierarchy of needs)
Beliefs and Attitudes (Chrisitianity, Buddhism, Hinduism)
Mental Process and Learning
Work Habits and Practices.

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Understanding Glocal Business: Anthropological views of Burma

  1. 1. Go There and See –method Understanding Glocal Business Global + Local = Glocal Is it so simple? Variation points? Cultural aspects? People? Ilkka O. Lavas – Serial Entrepreneur Laurea 3.3.2014 International Week
  2. 2. Ilkka O. Lavas • 2 books about entrepreneurship • Partner, board member, investor – Portfolio of 14 businesses – 10+ aquisitions done – 3 exits • Young Entrepreneur of the year 2009 in ’Southern Finland’ • 35years, 2 boys, 1 wife, 1153 fb connections, 1035 linkedin conns, twitter @lavas
  3. 3. Portfolio EXITed: EXITed: EXITed:
  4. 4. Company = Brand + Mission + Collections of People with different motivators towards same Vision
  5. 5. Different Mission = Different Company
  6. 6. Company Etymology company (n.) mid-12c., "large group of people," from Old French compagnie “ society, friendship, intimacy; body of soldiers" (12c.), from Late Latin companio (see companion). Meaning "companionship" is from late 13c. Sense of "business association" first recorded 1550s, having earlier been used in reference to trade guilds (c.1300). Meaning "subdivision of an infantry regiment" is from 1580s. Abbreviation co. dates from 1670s.
  7. 7. Why understanding the people and local culture is important Who is our customer? • Customer may be a person but also a company. In company there is still person. • Customer is always person with personality. • What defines personality?
  8. 8. Personality of world Citizens • World Citizens = 7 216 M unique persons – Finns 5,4M • Helsinki metropolitan area 1,3M – You 1 – UK 63,23 M • You 1 – Belgium 11,14 M • You 1 – Nederland 16,77 M • You 1 – Germany 81,89 M • You 1 – Taiwan 23,34 M • You 1 – Myanmar (Burma) 52,8 M • Mandalay (Capital City of Myanmar) 1,23 M (Metropolitan area 1,6M) – Customer 1
  9. 9. U Bein Bridge (Photo: CC kudumomo)
  10. 10. Reaching tourists = $$$ €€€€ • The 1.2-kilometre (0.75 mi) bridge was built around 1850 and is believed to be the oldest and longest teakwood bridge in the world • Construction began when the capital of Ava Kingdom moved to Amarapura, and the bridge is named after the mayor who had it built. • It features 1,086 pillars that stretch out of the water. • It is used as an important passageway for the local people and has also become a tourist attraction and therefore a significant source of income for souvenir sellers
  11. 11. Don’t guess - Go there and see Terms defined Company = Many unique persons B2C: Customer = unique person directly B2B: Customer = unique person acting his/her role in company
  12. 12. What is unique in person/ you/ customer? Photo CC PughPugh
  13. 13. Unique people are not things People are (and objects are not, so much): • Intentional causal agents • Perceiving back • Similar to self • Self-conscious targets • Holders of crusial but nonebservable traits • Changeable • Known with indeterminant accuracy • Intrinsic complex • Requiring explanation Source: Social Cognition: From Brains to Culture - Susan T Fiske
  14. 14. Understanding local people / Cultural Due Diligence • Sense of Self and Space (hugging, comfort zone) • Communication and Language (slang, dialects, accents, jargon) • Dress and Appearance • Food and Feeding Habits (Muslim, Jewish, Vegetarians...) • Time and Time Conciousness (exact vs relative) • Relationships (age, gender, status, degree of kindred, wealth, power, wisdom. Physical location of company. Cousins. School friends. ) • Values and Norms. (law, order, job titles, maslow hierarchy of needs) • Beliefs and Attitudes (Chrisitianity, Buddhism, Hinduism) • Mental Process and Learning • Work Habits and Practices. Managing Cultural Differences By Robert T. Moran, Philip R. Harris, Sarah Moran
  15. 15. Case Burma / Myanmar 2013
  16. 16. Burma, time trip 100years backward • Educational System • Kinship System(family relationships and education) & Association System (Social grouping) • Religious System and Recreational System (leisure time) • Political System • Economic System • Health System
  17. 17. Child Labour Happy or Abused?
  18. 18. Child Labour • Hunger is typical reason for working – Work has direct influence on your healthy life • Work is meaningful • Kids enjoy to work, maybe sometimes too much and they forget to study • Evenings are dark, no proper light for studying • If you start to enjoy working too early, there is a danger that you will never learn to read.
  19. 19. Learning by Doing = School of Life Learning By Doing
  20. 20. PensionEläkejärjestelmä System
  21. 21. Kindergarten
  22. 22. Päiväkotijärjestelmä
  23. 23. Päiväkotijärjestelmä
  24. 24. Family is important
  25. 25. Suvun merkitys
  26. 26. Suvun merkitys
  27. 27. Nightlife • City is dark at 18.00, silent 21-22 and awake at 5 on morning • No TV, no Gaming machines, no parties • Work is physical, no need for gym
  28. 28. Respect your Boss
  29. 29. Marketing expands from strong outdoor and print to digital channels
  30. 30. Marketing digitalization GSM 159 USD / month GPRS
  31. 31. • Burma – Kids 15 USD / month – Adults 30-60 USD / month Labour cost competitiveness
  32. 32. Automaatio Automation is killing jobs? OR Automation is helping people to concentrate on more challenging tasks.
  33. 33. agrarian culture vs industrial economy • Job titles change a lot in 100 years
  34. 34. Argaari vs Teollinen vs Tietoyhteiskunta
  35. 35. Innovations
  36. 36. Innovointi
  37. 37. Competition between brands
  38. 38. Brändien välinen Competition between brands kilpailu at Drug Store
  39. 39. Logistics
  40. 40. Logistiikka
  41. 41. Logistics
  42. 42. Handicraft is disappearing or becoming luxury • Design is hand made • User Experience design is still hand work • Branding cannot be automatized
  43. 43. Efficiency and automatic bottle washing machines will sooner or later kill their jobs.
  44. 44. No-Electricity
  45. 45. Sähköttömyys
  46. 46. Sähköttömyys
  47. 47. Sähköttömyys
  48. 48. Architechture
  49. 49. Hygiene rules
  50. 50. Hygienia
  51. 51. GO THERE TO SEE AND LEARN. FB:ilkkaolavas @lavas www.ilkkaolavas.com

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